Stephanie Diamond - Facebook Marketing For Dummies

Facebook Marketing For Dummies, 6th Edition

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Copyright 2018 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2018937407

ISBN 978-1-119-47621-4

ISBN 978-1-119-47620-7 (ebk); ISBN 978-1-119-47637-5 (ebk)

With more than 2 billion active users including more than 1 billion who log in every day Facebook has become a virtual world unto itself. Harvard dropout Mark Zuckerberg started Facebook as a dorm-room exercise to extend the popular printed college directory of incoming freshmen online, but he has since developed it into an international organization employing more than 7,000 programmers, graphic artists, and marketing and business development executives, with offices across the United States as well as in Dublin, London, Milan, Paris, Stockholm, Sydney, and Toronto.

For many people, Facebook is a social experience, a place to reconnect with an old college chum or poke a new friend. But in April 2007, Zuckerberg did something so revolutionary that its aftershocks are still being felt throughout the business web. He opened his virtual oasis to allow anyone with a little programming knowledge to build applications that take advantage of the platforms social graph (network architecture). In that open software act, Facebook redefined the rules for marketers looking to gain access to social networks, and it will never be business as usual again.

Facebook Marketing For Dummies, 6th Edition, provides you, the marketer, with an in-depth analysis of the strategies, tactics, and techniques available to you so that you can leverage the Facebook community and achieve your business objectives. By breaking down the web service into its basic features including creating a Facebook Page for your business, adding applications for your Page, hosting an event, creating a Facebook Group, advertising, and extending the Facebook platform to your website through social plug-ins we lay out a user-friendly blueprint for marketing and promoting your organization via Facebook.

To help you absorb the concepts, this book uses the following conventions:

• Text that youre meant to type just as it appears in the book is in bold. The exception is when youre working through a step list: Because each step is bold, the text to type is not bold.
• Words for you to type in that are also in italics are meant as placeholders; you need to replace them with something that works for you. For example, if you see Type Your Name and press Enter, you need to replace Your Name with your actual name.
• We also use italics for terms I define. This means that you dont have to rely on other sources to provide the definitions you need.
• Web addresses and programming code appear in monofont . If youre reading a digital version of this book on a device connected to the Internet, you can click the live link to visit a website, like this: http://www.dummies.com .
• When you need to click command sequences, you see them separated by a special arrow, like this: FileNew File, which tells you to click File and then New File.

We make a few assumptions about you, the marketer and aspiring Facebook marketing professional:

• Youre 13 years of age or older, which is a Facebook requirement for creating your own profile.
• Youre familiar with basic computer concepts and terms.
• You have a computer with high-speed Internet access.
• You have a basic understanding of the Internet.
• You have your companys permission to perform any of the techniques we discuss.
• You have permission to use any photos, music, or video of your company to promote on Facebook.

Icons in the margins of this book indicate material of special interest. These icons include the following: