Rouhiainen - 101 Facebook marketing tips and strategies : for small businesses

101 FACEBOOK MARKETING TIPS AND
STRATEGIES

For Small Businesses

By Lasse Rouhiainen

www.101fb.com

Copyright 2016 by Lasse Rouhiainen

All rights reserved.

No part of this publication may be reproduced, distributed or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, or by any information storage or retrieval system, without the prior written permission of the publisher, except in the case of very brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law.

DOWNLOAD BONUS MATERIAL FOR THIS BOOK

Signup to download the checklist, templates, and other additional resources that will help you to implement the strategies shared in this book:

www.101fb.com/resources

You can share your experience reading this book, or implementing some of the strategies, with the hashtag #101fb on Facebook or Instagram. I would love to read your posts and comments related to the book.

TABLE OF CONTENTS

CHAPTER 1
Digital Marketing and Facebook Marketing Strategies

CHAPTER 2
Customer and Competitor Analysis

CHAPTER 3
Facebook Personal Profile Strategies

CHAPTER 4
Facebook Business Page Strategies

CHAPTER 5
Basic Facebook Advertising Strategies

CHAPTER 6
Advanced Facebook Advertising Strategies

CHAPTER 7
Facebook Video Marketing Strategies

CHAPTER 9
Instagram Advertising Strategies

CHAPTER 10
Facebook Messenger and WhatsApp Strategies

INTRODUCTION

Would you like to discover the biggest marketing trends in 2016 for growing your business with Facebook, Instagram, and WhatsApp?

Imagine being able to leverage the latest Facebook and Instagram advertising strategies to increase the bottom line for your business.

Have you seen these impressive numbers?

• Facebook: 1.59 billion monthly active users.
• WhatsApp: 1 billion monthly active users.
• Facebook Messenger: 800 million monthly active users.
• Instagram: 400 million monthly active users.

All of these services are owned by Facebook, and together they form a Facebook marketing ecosystem which allows you to access up to 3.79 billion users combined.

The mastery of each of these platforms can give you a competitive edge against your competitors. This guidebook is broken down into 101 tips and strategies you can quickly learn and implement for your business. You wont find boring facts about the history of Facebook or complex theoretical models, but rather specific and proven actions you can take that are highly beneficial for your business.

As a trainer and speaker, I have given Facebook marketing workshops in different corners of the world, from Madrid to Miami and from Dubai to Helsinki, and have met many business owners who are excited to use Facebook, Instagram and WhatsApp, but are unaware of the correct strategies and techniques to follow.

That is why I wrote this guidebook offering such a large number of tools, techniques and strategies every business owner can quickly apply and benefit from.

After reading this book you will know:

• How to reach more clients and sell more products on Facebook using the best tools and techniques.
• How to spy on how your competitors do their Facebook marketing and avoid making the same mistakes they make.
• What are some of the most beneficial new features on Facebook in 2016.
• How to set up your security and privacy settings correctly for your personal Facebook profile and improve your personal branding on Facebook.
• How to leverage the explosive growth of Facebook video marketing and maximize communication with potential customers.
• Some of the biggest mistakes businesses commit with Facebook advertising and how to avoid them.
• A secret targeting technique which can significantly improve your Facebook advertising campaigns.
• Frequently asked questions and answers that give you a lot of clarity on how to effectively start advertising on Instagram and Facebook.
• Special Facebook Messenger communication strategies that can help you to improve your customer service.
• WhatsApp marketing strategies that helped one company to expand their business internationally and improve their sales.
• And a whole lot more in total 101 action tips and strategies.

The book is divided into these ten Chapters:

1. Chapter 1: Digital Marketing and Facebook Marketing Strategies
2. Chapter 2: Customer and Competitor Analysis
3. Chapter 3: Facebook Personal Profile Strategies
4. Chapter 4: Facebook Business Page Strategies
5. Chapter 5: Basic Facebook Advertising Strategies
6. Chapter 6: Advanced Facebook Advertising Strategies
7. Chapter 7: Facebook Video Marketing Strategies
8. Chapter 8: Instagram Marketing Strategies
9. Chapter 9: Instagram Advertising Strategies
10. Chapter 10: Facebook Messenger and WhatsApp Marketing Strategies

And each of these Chapters is divided into 10 tips. You might enjoy taking time to review the Table of Contents and maybe start from the part which is most crucial or needed for your business, or you can read the whole book from start to finish.

You will also read powerful expert interviews and case studies from the following online marketing experts who share specific strategies you can learn from and apply to your own business:

• Scott Monty on how to use the new Facebook Live Video to communicate with your audience.
• Gideon Shalwick on how to leverage Facebook video advertising.
• Kevin Davis on how to use Facebook video advertising combined with Facebook sweepstakes.
• Charles Kirkland on how to use a special Facebook targeting option which can quickly improve your Facebook ad results and ROI.
• Rocco Alberto Baldassarre on how one specific Instagram advertising strategy generated 343 sales in 30 days.
• Claudia Araujo on how her company expanded internationally by leveraging WhatsApp marketing strategies.

Because I understand that everyone is so busy these days, I also offer three suggested action steps at the end of each Chapter that can help you to quickly get started implementing these strategies for your business.

I hope you enjoy learning about these different Facebook marketing tips and strategies and wish the greatest success in applying them.

Feel free to visit my site at www.lasserouhiainen.com and this book site at www.101fb.com

In this first Chapter we will look into some Facebook marketing and digital marketing trends that are affecting the way companies do business. The first five are related to digital marketing in general and the last five are trends related to Facebook.

These 10 trends and strategies serve as an introduction and in the following Chapters you will find more detailed tips and strategies related to them.

Digital Marketing Trends

It used to be that you could just post information in your local newspaper to let people know about your products and services. Today, successful companies need to analyze and create a customer purchase funnel, also called a sales funnel.

Figure 1.1 illustrates this point. It shows a sample sales funnel showcasing three different levels customers go through before buying your product.

• Leads - People who see your content or information: These people maybe have seen your Facebook ad, but are not taking action since its the first time theyve been exposed to your company and need more information in order to move the next phase.
• Prospects - People who become interested but are not ready to buy yet: These people are comparing options and typically need more interaction to generate trust with your company.