Miles - Instagram Power

OTHER BOOKS BY JASON MILES

Craft Business Power: 15 Days to a Profitable Online Craft Business

Pinterest Power: Market Your Business, Sell Your Product, and
Build Your Brand on the Worlds Hottest Social Network

Ebay Auction Power: The Crafters 9-Step Guide to
Avoid Bargain Hunters, Ensure Dramatic Bidding & Achieve
Ultra Premium Prices

Copyright 2014 by Jason G. Miles. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a database or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-182701-0

MHID: 0-07-182701-3

The material in this eBook also appears in the print version of this title: ISBN: 978-0-07-182700-3, MHID: 0-07-182700-5.

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To Janice Hammond
and the other staff members of
the Lincoln Elementary Learning Center
and to my mother

In fourth grade, I moved to a new school, Lincoln Elementary in Yuba City, California. The teachers there quickly discovered that I hadnt been taught how to read or write adequately. It turned out that I was profoundly behind the other kids in my grade level, so each day for most of the class periods I would go to the Learning Center instead of the regular classrooms. It was a humiliating three years. My only comfort was recess, where I was officially known as the second fastest runner in the school. I hoped my speed on the field could make up for my slowness in the classroom. Of course, it didnt.

One teacher in the learning center, Janice Hammond, was particularly helpful. She showed me the ropes and made reading and writing fun. Then toward the end of the sixth grade, I passed the tests necessary to be put back into the general population. Shortly after, my mom read one of my school writing assignments and said, Jason, youre a writer. Ill never forget that moment. Those words had power and sank in pretty deep. So thanks, Janice Hammond and the other Learning Center staff members at Lincoln Elementary; I owe you a special debt of gratitude. You showed me that writing is fun. Its a lesson that has served me really well. And thanks, Barbara Miles, for telling me I was a writer. You have been the most encouraging person in my life. Ill always be grateful for all youve done for me.

This book would not have been possible without the wisdom and guidance of my agent, Marilyn Allen. Marilyn, thank you for providing practical advice and encouragement. It is an honor to be your client. Thank you, Janie Kliever, for helping me clean up this manuscript and get it ready to submit. You are an incredibly talented writer! Im also grateful for my gracious prereaders, including Alejandro Reyes and Makena Miles. You saw the ugliest version of this book and provided very helpful feedback. Thank you also to my gracious coworkers at Northwest University for your patience and grace, as I took a lot of Fridays off in order to finish this book. Finally, I want to thank my beautiful and talented wife, Cinnamon Miles. You are the best thing that has ever happened to me, and I love you with all my heart.

The world is migrating to smart mobile devices. Are you ready? These powerful new handheld tools include iPhones, iPads, Kindles, and similar Internet-enabled products. The worldwide adoption of these web-enabled tools is revolutionizing the online experience, including social media marketing.

Chances are, most people you know have a smartphone and several i products, too. How people access your website is shifting radically. In the fourth quarter of 2011, we saw a simple illustration of this fact that might surprise you. On September 9, 2012, CNNMoney.com reported that Apples revenue from iPhone sales alone exceeded all of Microsofts product lines combined. iPhone revenue for the 12 months prior was $74.3 billion, whereas Microsoft revenue was $73 billion. The iPhone business, if it were a stand-alone company, would be a Fortune 500 powerhouse. It would appear that the once dominant computer giant Microsoft and all that it represents is being dwarfed by smartphones, not to mention tablets such as the iPad and Kindle Fire.

How does Instagram fit into this picture? This book is about leveraging the first social media site born mobile to create your first mobile marketing campaign. Instagram is your gateway drug to becoming a hard-core mobile marketer.

In the fall of 2012, Instagram surpassed 100 million users and shocked marketers into realizing that this massive migration to mobile is realand is happening more quickly than we might have expected. You might be wondering,