Charlotte Sterling - Instagram Influencer Secrets: The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand

Instagram Influencer Secrets

The Ultimate Strategy Guide to Passive Income, Social Media Marketing & Growing Your Personal Brand or Business

By Charlotte Sterling

Copyright 2018 by Charlotte Sterling

All rights reserved. No part of this publication may be reproduced, stored or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise without written permission from the publisher. It is illegal to copy this book, post it to a website, or distribute it by any other means without permission.

Charlotte Sterling asserts the moral right to be identified as the author of this work.

Charlotte Sterling has no responsibility for the persistence or accuracy of URLs for external or third-party Internet Websites referred to in this publication and does not guarantee that any content on such Websites is, or will remain, accurate or appropriate.

Designations used by companies to distinguish their products are often claimed as trademarks. All brand names and product names used in this book and on its cover are trade names, service marks, trademarks and registered trademarks of their respective owners. The publishers and the book are not associated with any product or vendor mentioned in this book. None of the companies referenced within the book have endorsed the book.

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Preface

T hanks for downloading Instagram Influencer Secrets! #Yasqueen #lit #Influencerstatus.

Thought Id throw in a few hashtags and emojis for you to prepare you for whats to come. Youre about to be thrown into a world where #hashtags will be your key to success, where writing comments and liking photos is the new way to make friends, and creating video content or live streams will bring you cash.

With this book, you are going to discover everything you need to know in order to understand and conquer Instagram so that you can expand your business into this incredible photo-sharing application. Instagram is not only a fascinating tool that you can leverage for your business, but it is also an incredibly fun experience that can be shared between both your brand and your customers. When used effectively, the empowering relationships that will be cultivated between you and your audience will both carry your company forward and fill your business with value and meaning.

Instagram is home to nearly 1 billion monthly active users who all come to Instagram to share, network, develop their businesses, and discover new companies to support and shop through. It is the second largest social networking site available, aside from Facebook which tops the charts with 1.4 billion active monthly users. Of those users, a massive 500 million daily users take to the site to browse their newsfeeds, connect with people and brands who interest them, and share their lives with their followers. Did you know that of these 500 million daily users, the Like button is hit at an average total of 4.2 billion times per day? That is an incredibly large number! As well, of those 500 million daily users, more than 200 million of them actively visit business profiles at least once per day. Getting found on Instagram is by far one of the easiest ways to massively grow your business without having to invest too much money into the marketing process.

Not only does Instagram have a higher number of users than almost any other social networking site out there, but it also has some of the best demographics in terms of shoppers hanging out on the network! In a recent study, it was discovered that Instagrams demographic is composed of a whopping 31% of users who make more than 75k per year. This means that almost one-third of the entire userbase has plenty of expendable money to spend on great products or services that they may stumble about during their daily scroll, such as yours! As long as you are doing your part in getting discovered, Instagram is a great opportunity to connect with potential customers, build relationships with your target audience, and maximize your brand exposure.

A common worry when it comes to building a business online is that the amount of competition may be too large to really make the effort worth it. This is a natural concern when you see such large numbers and realize that Instagram marketing has grown to become such a hot topic in the business world. However, as of early 2018, only 28% of all Instagram users were actually using the platform to market their businesses, the other 72% were only using it for personal purposes. Furthermore, of that 28% of the active user population, many of those businesses will still be comprised of individuals who may be a part of your target audience! Just because they are running their own businesses does not mean that they are not actively ready to purchase things that interest them, especially if you are taking advantage of the platform correctly.

One of the reasons why Instagram is so valuable to marketers is because the platform sees about 4% of their total followers engaging their posts on a regular basis. This is 10 times more engagement than most brands see on Facebook, which means that focusing your effort on Instagram is definitely the way to go if you are looking for a maximum return on your time investment. As well, according to a recent study, more than 70% of users will look up brands on Instagram to get a better idea of the brands feeling and to see what else they offer. If you are not on Instagram, you are missing out on a massive opportunity to connect with anyone who may come across your brand and then struggle to find you in the online space.

If you still are unsure as to whether or not Instagram is the right tool for you, just consider the following brands who have significantly grown their businesses using Instagram. Nike, a fitness brand, boasts 73.3 million followers and is one of the leading fitness brands on the entire network. The pictures Nike posts set the bar for social brand identity when it comes to the fitness industry as everything they share heavily embraces the fitness lifestyle rather than solely focusing on their products. As a result, they have managed to massively increase their following and held the #1 position for fitness brands until they recently slipped into second place as Nat Geo took the lead. ASOS, another massive company on Instagram, has built an entire legacy on Instagram surrounding the promotion of sub-accounts that work as brand ambassadors. ASOS is a fashion company that seeks to inspire confidence and empowerment in all of their 7.7 million followers on Instagram. Another massive brand that has taken Instagram by storm is Starbucks, who shares their posts with 14.9 million followers and used the platform to completely reinvent itself. Starbucks once held the ranking as being the most popular brand on Instagram and is known to leverage the power of user-generated content by encouraging people to photograph their fancy beverages and snacks and share them on the popular social sharing site.