Kim Walsh Phillips - Ultimate Guide to Instagram for Business

Praise for Ultimate Guide to Instagram for Business

If you want to figure out how your business can win with Instagram grab a copy of Ultimate Guide to Instagram for Business.

MICHAEL A. STELZNER, CEO AND FOUNDER OF SOCIAL MEDIA EXAMINER, AUTHOR OF LAUNCH AND WRITING WHITE PAPERS, HOST OF SOCIAL MEDIA MARKETING PODCAST

If you have been curious about using Instagram for your business, this is the definitive guide youve been looking for. Instagram doesnt come with a user manual, so most businesses are left resorting to trial and error, which can be a massive waste of time and frustrating to boot. Do yourself a favor, and pick up a copy of this guidebook which will give you the why and the how to turn Instagram into a powerful spigot spouting out more clients, sales, and revenues.

This book doesnt stop at teaching you how to share pretty pictures on your phone using Instagram. Instead, Kim dives deep into the step-by-step of how to grow your following (even if youre starting from nothing), how to nurture that following, what to avoid, and how to turn that community into a valuable source of business. And best of all, Kim uses an easy-to-follow format sprinkled with valuable case studies and interviews with todays top Instagram experts. I highly recommend this book.

JOHN CORCORAN, FORMER CLINTON WHITE HOUSE AIDE AND WRITER, FOUNDER OF SMART BUSINESS REVOLUTION AND CO-FOUNDER OF RISE25, LLC

In a sea of social media charlatans, Kim is the only person I trust to get dollar-measurable results.

DAN S. KENNEDY, DIRECT RESPONSE MARKETING LEGEND AND AUTHOR OF THE NO B.S. BOOK SERIES

This powerful book shows you how to create and nourish an Instagram following then turn it into dollars in the bank! Kims advice is very practical and timely and helps businesses become more influential.

MATTHEW LOOP, SOCIAL MEDIA REVENUE STRATEGIST, SPEAKER, AND AUTHOR OF SOCIAL MEDIA MADE ME RICH

This book is incredible! Im not a big social media guy, but now I see that we were completely misunderstanding Instagram (and all social media for that matter). After reading the Ultimate Guide to Instagram for Business, Im now clear on how to use the platform to find customers and build relationships that make money by using direct marketing to something I honestly didnt think wed ever use. Thank you so much for a huge boost in understanding, your attention to detail and caring about creating real results. Killer read. Well worth it!

MICAH MITCHELL, FOUNDER OF MEMBERIUM

Driving traffic, generating leads, and acquiring customers is the lifeblood of any business. For that reason, theres never been a better time to fully leverage the power of Instagram. The Ultimate Guide to Instagram pulls back the curtain to reveal every practical aspect of capitalizing on the platform whilst covering all the nuances along the way. Kim takes you through everything you need to know and how to use Instagram effectively for your business.

OLIVER BILLSON, DYNAMIC RESPONSE MARKETING EXPERT

Using stats, stories, and strategic ideas, Kim brings together a complete guide to Instagram that any business can follow. If you want Instagram demystified, and to form a solid social marketing plan, this book is for you.

JILL SCHIEFELBEIN, AUTHOR OF DYNAMIC COMMUNICATION: 27 STRATEGIES TO GROW, LEAD, AND MANAGE YOUR BUSINESS

Businesses should continually be focused on the bottom line and how to bring more leads into the pipeline. This book is the perfect tool to help businesses scale their marketing and bring more sales in the door with a fresh, ROI-based approach to Instagram.

RYAN FARRELL, DIRECTOR OF MARKETING AT LINKEDSELLING

Ultimate Guide to Instagram for Business is an eye-opening, practical approach to leveraging Instagram to build client relationships that ultimately lead to an increase in your bottom line.

TYLER ANDERSON, SOCIAL MEDIA MARKETING ENTREPRENEUR, SPEAKER, HOST OF THE SOCIAL MEDIA SOCIAL HOUR PODCAST, AND FOUNDER AND CEO OF CASUAL FRIDAYS

Ultimate Guide to Instagram For Business is a completely approachable and beginner-friendly how-to, from sign-up to creating your own Instagram stories. Kim Walsh Phillips writes, as always, with both warmth and authority, and her guides are the next best thing to having an expert sitting behind you, walking you through the whole process with humor and confidence.

LESLIE GRAY STREETER, POP CULTURE COLUMNIST FOR THE PALM BEACH POST

From the opening quote to the food references that made me hungry, Kim Walsh Phillips connects with you from the moment you start reading her book. She can draw empathy and empowerment within the confines of the same sentence, making you feel like you are a part of her life and rooting for her all the while realizing that she is rooting for you. Change is never easy, but I believe taking the journey with Kim will help readers tackle the unpredictable world of social media in a way that will not only make them hungry for jam but starving for the next steps for success.

JASON PLOTKIN, PHOTOGRAPHER FOR USA TODAY NETWORK

Kim Walsh Phillips is the real deal. She dispels the fluff most gurus put out there and gives practical advice on how to use Instagram to get more leads and sales. Read this book if you want Kim to practically take your hand lead you through a step-by-step how-to to get real results.

DAVE DEE, FOUNDER OF DAVEDEE.COM

I can tell you there is no one on the planet who better exemplifies the words ultimate, entrepreneur, or social media more than Kim Walsh Phillips. Kim has created an accurate, relevant, and timely guide that lays the foundation for all entrepreneurs to create and monetize their Instagram accounts if they move as quickly and decisively as Kim did in creating this guide. So, open your Instagram account, pull out a pen, write in the book, do what Kim guides you to do, and watch the leads and the profits roll in.

WES SCHAFFER, FOUNDER OF THE SALES WHISPERER

Entrepreneur Press, Publisher

Cover Design: Andrew Welyczko

Production and Composition: Eliot House Productions

2017 by Entrepreneur Media, Inc.

All rights reserved.

Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

ebook ISBN: 978-1-61308-357-4

Contents

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T his book is dedicated first and foremost to God. Without Him, nothing is possible. With Him, this book was actually completed on time and without my family disowning me. Second is my snuggle tribemy very tall, smart, and better-at-numbers than me husband, Ian, who is the most supportive and understanding human on Earth, and my two glitter-and-all-things-pink-obsessed girls, Bella and Katie. You are my why, and I dont know how it is possible, but I love you more every day. Thank you for agreeing to eat Panera and Atillos in order for me to get this book done. (Never mind that you like their food better than my cooking. And you were right, Bellawriting this book was easier than a chicken trying to do a cartwheel.)