Jennifer Herman - Instagram For Business For Dummies

Instagram For Business For Dummies

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2018 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2017960436

ISBN 978-1-11-943981-3 (pbk); ISBN 978-1-119-43980-6 (ebk); ISBN 978-1-119-43984-4 (ebk)

Are you ready to have some fun? We hope you are! Because Instagram is all about entertainment and creating exciting content. Because youve chosen this book, we know youre ready to get down to business to create an Instagram account that will not only help you grow your business but also be something you enjoy!

With more and more people joining Instagram every day, the social media app continues to grow at unprecedented rates. But with that growth comes a lot of noise and saturation from people who dont quite understand how to use the platform effectively. After reading this book, however, you'll have the tools and tactics necessary to build a successful Instagram profile.

The purpose of Instagram For Business For Dummies is simply to help you use Instagram effectively. As you can see by the number of pages in this book, that purpose is easier said than done! In fact, some people think that Instagram marketing means just uploading a photo to Instagram.

Instagram really is as simple as uploading a photo. But for strategic business use, you should employ a number of marketing and traffic-generating tactics, which we explore in this book. And as Instagram adds more features to the platform, such as multi-image posts and Instagram Stories, understanding how to create this additional content is just as important.

We take you through every step of creating and uploading content to Instagram, writing effective captions that get your audience to take action, finding hashtags that help you get more exposure, building your audience, and using all the fun features built into Instagram.

When writing this book, we assumed that you

• Have a business or are getting ready to start a business
• Have a website for your business
• Know your target customer audience and know that they're using Instagram
• Want to use Instagram effectively to drive real business results
• Don't want to look like an amateur, even if you're new to using Instagram
• Are committed to devoting time and energy to build a presence on Instagram that will reflect your brand

Instagram is an interactive and community-focused platform. We hope that you understand this and are looking forward to building a community around your brand.

If these assumptions are correct, this is the right book for you! Were confident that the tactics and information here will help you achieve your goals.

To make things easier and ensure that you dont miss important details, we have various icons throughout this book. Heres what the different icons look like and mean.

The Tip icon is a small piece of expert advice that will save you time and make your experience on Instagram easier to master.

Because we cover a lot of details and information, every now and then we throw in a Remember icon to remind you of important details we've already covered. We know youre reading every juicy detail of the book; the Remember icon just helps resurface some of those tidbits.

Who doesnt love a little geek-fest on technical jargon? Okay, a lot of people! But thats why weve pulled out these paragraphs so that you can understand the technical aspects of using Instagram without getting overwhelmed.