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Jennifer Herman - Instagram for Dummies: 2nd Edition

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Jennifer Herman Instagram for Dummies: 2nd Edition

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Instagram For Business For Dummies 2nd Edition Published by John Wiley - photo 1

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Instagram For Business For Dummies, 2nd Edition

Published by: John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030-5774, www.wiley.com

Copyright 2021 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without the prior written permission of the Publisher. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions .

Trademarks: Wiley, For Dummies, the Dummies Man logo, Dummies.com, Making Everything Easier, and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and may not be used without written permission. Instagram is a registered trademark of Instagram, LLC. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.

LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.

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Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com . For more information about Wiley products, visit www.wiley.com .

Library of Congress Control Number: 2020950826

ISBN 978-1-119-69659-9 (pbk); ISBN 978-1-119-69660-5 (ebk); ISBN 978-1-119-69662-9 (ebk)

Instagram For Business For Dummies
To view this book's Cheat Sheet, simply go to www.dummies.com and search for Instagram For Business For Dummies Cheat Sheet in the Search box.
Table of Contents
List of Illustrations
  1. Chapter 1
  2. Chapter 2
  3. Chapter 3
  4. Chapter 4
  5. Chapter 5
  6. Chapter 6
  7. Chapter 7
  8. Chapter 8
  9. Chapter 9
  10. Chapter 10
  11. Chapter 11
  12. Chapter 12
  13. Chapter 13
  14. Chapter 14
  15. Chapter 15
  16. Chapter 16
  17. Chapter 17
  18. Chapter 18
  19. Chapter 19
  20. Chapter 20
  21. Chapter 21
  22. Chapter 22
  23. Chapter 23
  24. Chapter 24
Guide
Pages
Introduction

Are you ready to have some fun? We hope you are! Because Instagram is all about entertainment and creating exciting content. Because youve chosen this book, we know youre ready to get down to business creating an Instagram account that will not only help you grow your business but also be something you enjoy!

With more and more people joining Instagram every day, the social media app continues to grow at unprecedented rates. But with that growth comes a lot of noise and saturation from people who dont quite understand how to use the platform effectively. However, after reading this book, you'll have the tools and tactics necessary to build a successful Instagram profile.

About This Book

The purpose of Instagram For Business For Dummies, 2nd Edition is to help you use Instagram effectively. But as you can see by the number of pages in this book, that purpose is easier said than done!

Instagram really is as simple as uploading a photo. But for strategic business use, you should employ a number of marketing and traffic-generating tactics, which we explore in this book. And as Instagram adds more features to the platform, such as IGTV and Reels, understanding how to create this additional content is just as important.

Instagram is an interactive and community-focused platform, so we hope you are looking forward to building a community around your brand.

We take you through every step of creating and uploading content to Instagram, writing effective captions that get your audience to take action, finding hashtags that help you get more exposure, building your audience, and using all the fun features built into Instagram.

Foolish Assumptions

When writing this book, we assumed that you

  • Have a business or are getting ready to start a business
  • Have a website for your business
  • Know your target customer audience and know that they're using Instagram
  • Want to use Instagram effectively to drive real business results
  • Don't want to look like an amateur, even if you're new to using Instagram
  • Are committed to devoting time and energy to build a presence on Instagram that will reflect your brand

If these assumptions are correct, this is the right book for you! Were confident that the tactics and information here will help you achieve your goals.

Icons Used in This Book

To make things easier and ensure that you dont miss important details, various icons appear throughout this book. Heres what the different icons look like and mean.

Instagram for Dummies 2nd Edition - image 3 The Tip icon is a small piece of expert advice that will save you time and make your experience on Instagram easier to master.

Instagram for Dummies 2nd Edition - image 4 Because we cover a lot of details and information, every now and then we throw in a Remember icon to remind you of important details we've already covered. We know youre reading every juicy detail of the book; the Remember icon just helps resurface some of those tidbits.

Instagram for Dummies 2nd Edition - image 5

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