Social Media:
Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram
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Table of Contents
Introduction
Chapter 1: What is Social Media? Why is it Useful?
Chapter 2: Getting Started with Social Media
Chapter 3: Master Facebook
Chapter 4: Master Twitter
Chapter 5: Master Instagram
Chapter 6: Master YouTube
Chapter 7: General Tips on Using Social Media for Marketing
Chapter 8: The Dos and Don'ts of Social Media Marketing
Chapter 9: Social Media Marketing Success Stories
Chapter 10: Ten Things to Be Kept in Mind
Chapter 11: Social Media Tools
Chapter 12: 25 Tips to Social Media Marketing Success
Key highlights
Conclusion
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Introduction
When it comes to marketing your products, brand and services, you have to be as innovative as possible to remain on top of your game; given the amount of competition that exists out there, you have to be the best to make it big. If you settle for something mediocre or choose a beaten path, then you and your company will probably go unnoticed.
Ask any marketing expert about it and they will point to how it all boils down to making smart choices with your marketing strategies and trying to beat out the competition by being as innovative as possible.
It is of course easier said than done and you have to put in the effort to make all the right choices for your company. Given the plethora of options out there, it is obvious that you will need a little help; especially if you are your companys own PR manager.
One of the best, and most preferred, ways to advertise your products, and reach out to millions of customers worldwide, is by making use of Social Media. As you know, the Internet plays host to billions of people worldwide and you can easily reach out to many of them just by tapping into the different social media avenues.
In this book, we will look at how you can do so with ease and make your presence felt on all the different social media platforms. We will look at the individual media platforms in detail and understand why they are great choices for you and your company.
The main goal will be to beat your competition and stay ahead of the herd.
I thank you for choosing this book and hope you enjoy reading it.
Chapter 1: What is Social Media? Why is it Useful?
For all those that are new to the concept of social media, we will look at its meaning and uses in detail.
What is social media?
Social media refers to various platforms that are available on the Internet, which provide users the chance to create their profiles and share and promote content. These social media platforms are all designed to help people and companies establish a social presence and let others know about their products and services.
The popularity of social media, as a marketing tool, rose in the last decade as more and more companies realized its true potential and began using it to their advantage. They understood that it is possible for them to reach out to millions of people, worldwide, and increase their customer base by several folds.
Social media is now part of every companys marketing strategy. Right from a small store in Japan to a multi-million dollar company in the US, everybody is using the power of the Internet to get noticed and improve their products sales.
Through the course of this book, you will understand the real use of social media in terms of your marketing strategy and why it is extremely important for you to have a strong marketing plan in place in order to promote your products and services.
Let us now look at why social media is useful.
Understanding how social media marketing works
Many people, particularly small businesses and upcoming businesses seem to shy away from social media marketing. The reason being that it social media marketing is such a vast area and it is really difficult to know where they can start from, the area that should be targeted by them and their potential audience. In order to become successful b making use of social media marketing you really need to get yourself better acquainted with the complex hierarchy that exists and the workings of these platforms. Like it is the case with any online marketing strategy, even in the case of social media marketing it will all have to start with you and your website. Your website will act as the foundation, the base on which you can start building your campaign. Blogs have been gaining a lot of publicity, if your website has one then thats good and if it doesnt then perhaps its time that you have added one. Blogs will enable you to provide regular steams of content that will help you grab and then hold on to the attention of your audience and in order to increase the number of people who are subscribing to your website, increase the number of followers you have got on any social media platforms and for also giving your business a sound online presence, a blog will really come in handy.
You probably would have come across the term RSS feeds and you might have even used them. If you havent done so, then you probably should. RSS stands for Really Short Simple Syndication. RSS is really a great tool that can help you sort your content out in a way that provides you with the option of personalization. The benefit of personalization is that you can sort your content according to different sectors and areas of interest of your audience. People can always subscribe to your website and they can always agree to receive the RSS feed that will let them view the content as well as let them know of any updates. When you can personalize the information available you can filter it depending upon the requirements of your target audience.
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