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Shama Kabani - The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Shama Kabani The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
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Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether youre using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.
But social media marketing isnt like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the zen of social media marketing: how to access all the benefits of social media marketing without the stress!
With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.
The Zen of Social Media Marketing is also the last social media guide youll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure youre always on top of the latest in social media.

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Shama Kabani - The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Shama Kabani
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

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Table of Contents Praise for The Zen of Social Media Marketing The Zen of - photo 1
Table of Contents

Praise forThe Zen of Social Media Marketing
The Zen of Social Media Marketing demystifies the wacky, yet immensely powerful new world of online conversational marketing and serves as a great primer to understand where to allocate your time, money, and energy. A great read for entrepreneurs, professionals, and small business.
JONATHAN FIELDS, Author of Career Renegade
Building on a strong background of expert marketing advice Shama has again - photo 2
Building on a strong background of expert marketing advice, Shama has again produced a body of work that is at once complete and practical. This is a book that you can read quickly when youre frustrated by what seems like endless contradictions of social media, and then referenced again and again as you develop your own sense of place on the social web. It is, after all, quite correctly titled The Zen of Social Media Marketing. I highly recommend this book.
DAVE EVANS, Social Media Strategist, and Author of Social Media Marketing: An Hour a Day
Shama breaks down the why and how with easy-to-understand examples that can get - photo 3
Shama breaks down the why and how with easy-to-understand examples that can get you on the right track immediately... and ultimately grow your business.
JOE PULIZZI, Co-Author of Get Content. Get Customers, and Founder of Junta42
Finally A true authority on the subject of social media has broken through the - photo 4
Finally! A true authority on the subject of social media has broken through the utter noise of get-rich-quick-with-social-media hysteria. Shama takes the mystery and hype out of social media and gives readers a practical step-by-step action plan to start, grow, measure, expand, and optimize their online presence. It is a must-read for any marketing professional, C-level executive, or entrepreneur. Her conversational writing style, numerous case studies, and how-to guides with screen shots make learning and implementing almost elementary. It will be required reading for all our clients.
JOE ABRAHAM, Founder and Managing Director at En Corpus Group, and Author of B.O.S.I. Entrepreneurship
Ready for a true social marketing awakening If so be sure and take Shama - photo 5
Ready for a true social marketing awakening? If so, be sure and take Shama Kabanis The Zen of Social Media Marketing on your path to web enlightenment.
DEAN LINDSAY, Author of The Progress Challenge and Cracking the Networking CODE
The Zen of Social Media Marketing is a comprehensive guide for maximizing the - photo 6
The Zen of Social Media Marketing is a comprehensive guide for maximizing the marketing opportunities from online networks. Shama Kabani helps you make the most of your efforts in marketing through a stronger knowledge of social media.
PENELOPE TRUNK, Founder of the Social Network Brazen Careerist
Shama is hands-down the industry leader in social media marketing and creating - photo 7
Shama is hands-down the industry leader in social media marketing and creating buzz. She has a rare combination of social media savvy and law-of-attraction mastery that businesses clamor to find. Its easy to see why shes called the Shaman of social media. She will transform your marketing and increase your sales. Listen to everything this luminary says.
SHAWNE DUPERON, Five-Time EMMY Award Winner, ShawneTV
The Zen of Social Media Marketing is for anyone that has ever felt overwhelmed - photo 8
The Zen of Social Media Marketing is for anyone that has ever felt overwhelmed by all of the online options available now for networking, socializing, and just plain being online in general! Shama breaks it down so that even the most social media-phobes will be breathing sighs of relief at how simple she makes it all sound! Get this book today and be on your way to a stress-free online experience that you will groove and align with, thrive, and enjoy.
SALLY SHIELDS, Author of The DIL Rules
Acknowledgments Arshil Kabani my husbandThank you for always dreaming big - photo 9
Acknowledgments
Arshil Kabani (my husband)Thank you for always dreaming big for me. I couldnt do what I do without you. I love you.
Javeed and Suraiya Hyder (my parents)Thank you for your constant support and love. I am truly blessed to have you as my parents. I couldnt imagine being more loved. I am who I am today because of you.
Sofiya Hyder (my sister)Thank you for always standing by my side. Your generosity is unparalleled.
Aziz and Nargis Kabani (my in-laws)Thank you for raising Arshil the way you did. And thank you for treating me like the daughter you never had. I couldnt do this without your support.
Dawna Ballard (professor)Thank you for being the ultimate example of a classy professional woman. I aspire to be more like you every day.
Michael Seeley (teacher)Thank you for igniting my passion for technology. Your patience and compassion have always moved me.
Janet Goldstein (my agent)Thank you for believing in me and in this book. It could not have been made possible without you. Leah Wilson (editor, BenBella)Thank you for your encouragement and keen eye. Your editing has made this book what it is today.
Glenn Yeffeth (publisher, BenBella)Thank you for your immense support. May all authors be as lucky as I am to have a publisher like you!
Stephanie Cross (my right hand!)Thank you for your unwavering loyalty and hard work. Thank you for reminding me that we are blessed, not stressed.
My clientsThank you for allowing me to guide you online. Thank you for your trust, your respect, and your belief in me.
Entire team at The Marketing Zen Group (formerly Click To Client)Thank you for being the strength behind my work. You guys are so talented and hardworking. I am constantly impressed.
Snoopy and Maui (my dog and cat)Thank you for being the office mascots and for letting me bounce ideas off youeven if it was during a game of fetch.
Foreword
Shama Kabani starts off her book with a scene from The Matrix. I know the scene well. Its a little bit of philosophy thrown into Hollywood and made simple to consume. Shamas right for giving us this gem; The Matrix seems to have motivated a lot of us to think differently about how we live online, and how business works.
I know. I wrote about The Matrix a few different times in Trust Agents. We could have just written, To be a trust agent is to know how to be Neo, and it wouldve been a shorter book.
There is a zen to social media. There is a way. Shamas right about that. And her wayher thoughts, her experiments, her recommendations in this bookis one that can get a lot of people closer to the prize than anything they might intuit and do on their own.
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