Amy Porterfield - Facebook Marketing All-in-One For Dummies

Facebook Marketing All-in-One For Dummies, 2nd Edition

by Amy Porterfield, Phyllis Khare, and Andrea Vahl

Facebook Marketing All-in-One For Dummies, 2nd Edition

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John Wiley & Sons, Inc.
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Copyright 2013 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2012952205

ISBN 978-1-118-46678-0 (pbk); ISBN 978-1-118-46679-7 (ebk); ISBN 978-1-118-46680-3 (ebk); ISBN 978-1-118-46681-0 (ebk)

Manufactured in the United States of America

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About the Authors

Amy Porterfield has a foundation in traditional marketing and content development; she has worked with mega brands like Harley-Davidson Motorcycles, along with Peak Performance Coach Tony Robbins, where she oversaw his creative team and collaborated on multiple online marketing campaigns. She currently creates online programs to teach entrepreneurs and small businesses how to leverage social media to gain greater exposure, attract quality leads, and turn their fans and followers into loyal customers. Amys most popular online programs, FBinfluence and FB Ads Insider, have helped thousands of entrepreneurs and small businesses find a voice online, strengthen their client relationships, and ultimately experience bigger profits.

Phyllis Khare is an in-demand speaker for all things social media (Twitter, Facebook, YouTube, LinkedIn, Pinterest, and Google+). Shes the author of Social Media Marketing eLearning Kit For Dummies (a four-color book with a DVD and online learning environment) and co-author (along with the fabulous Amy Porterfield and Andrea Vahl) of the first edition of Facebook Marketing All-in-One For Dummies. Phyllis has been a featured guest and presenter for Social Media Examiners Facebook Success Summit and its annual Small Biz Success Summit. Shes also a presenter for MarketingProfs University and has a regular column The Social Media Report in iPhone Life magazine and contributes monthly posts to a variety of blogs including FiveStarSpeakers.com. With Andrea Vahl, Phyllis has recently launched Social Media Manager School, which helps train others to become social media managers and consultants, which is getting rave reviews from the participants.

Speaker, trainer, consultant, and in-demand writer of all things social media, Phyllis loves to teach and inspire everyone. Ever the cheerleader, she has been known to jump up and down in excitement about the marketing possibilities with social media.

Andrea Vahl is a social media consultant, strategist, and speaker who works with authors, retail businesses, technology companies, and B2B companies all over the world. She has spoken at events such as BlogWorld, Facebook Success Summit, Small Business Success Summit, as well as large corporate events. She is also the Community Manager for Social Media Examiner, consistently ranked by AdAge as one of the top Marketing blogs in the world. With Phyllis Khare, Andrea has recently launched Social Media Manager School, which helps train others to become social media managers and consultants. She uses her improv comedy skills to blog as Grandma Mary, Social Media Edutainer. Learning social media is way more fun with Grandma Mary. You can learn more about Andrea and Grandma at www.andreavahl.com .

Dedication

This book is dedicated to my husband, Hobie. Youre just crazy enough to think I can do anything, and that makes me the luckiest girl ever. Amy Porterfield

To my first granddaughter, Prana Shakti Brown, and my first grandson, Archer. May your world be filled with an effortless integration of both the physical and online worlds. May your circle of friends be world-wide. You are why we continue to create. And to my Mom and Dad, who are always my biggest fans even when they have no idea what Im writing about! Phyllis Khare

To my parents, Marilyn and Carl Sodergren, who taught me everything I know about being social, and to my wonderful family Steve, Devin, and Henry, who so generously supported me through the second edition of this book. Andrea Vahl