Silver - Facebook Advertising: Facebook Marketing in 2015

Facebook is huge, everyone knows that, what a lot of people do not appreciate is that Facebook is huge for businesses, especially online businesses. Having a Business Page on Facebook is only the tip of the iceberg of benefits that your business will receive when you begin to optimise with this platform.

In case you dont understand Facebook and how its business works, it runs and survives solely on the same principles that Google does Paid Advertisement, distributed to its users, based on their behaviour.

These adverts that you will see on every Facebook page are what supply Facebook with their revenue stream. Even though sometimes they seem random pretty much all of these adverts have been targeted to you based on criteria set-up by the Facebook and the advertiser. Sometimes you will see adverts from products or services you have been viewing external to Facebook, prompting most people to think Facebook is spooky. Its not spooky, just very effective at precisely targeting people based on recent web activity, interests and behavioural patterns.

There are many different variations of these adverts, each with their own specific target and goal. This book will run you through these different advert types and how you can precisely target these adverts to your exact audience, increasing your ROI (Return on Investment). It is commonly noted in the online business world that Targeted Facebook adverts are amongst the most effective online adverts available. The secret is that you have to optimise them to target your audience as precisely as possible. If you do not do this correctly you will throw your money away.