Perry Marshall - Ultimate Guide to Facebook Advertising

What Others Say About Their Facebook Results

Keith Krance is one of the smartest Facebook ads experts Ive ever worked with. Thanks to him we were able to set up our first profitable Facebook ad campaign to our Podcasters Paradise webinar campaign, which was getting a 6 to 1 ROI, AND helped us ignite our entire new webinar sales funnel!

JOHN LEE DUMAS, HOST OF THE #1 BUSINESS PODCAST ENTREPRENEUR ON FIRE

Since becoming a member of Keith and Perrys 80/20 Facebook Express program, Ive added over $500,000 in revenue to my company by managing clients Facebook accounts AND generated over $2,200,000 in sales for my clients in less than six months!

SETH GREENE, FOUNDER, MARKET DOMINATION, LLC

After taking Keiths advice, within just a few days I cut my cost per click and CPM (cost per thousand impressions) by half! If you have a chance to learn from Keith, or work with Keith, DO IT.

BRIAN BAGNALL, CEO, BAGNALL & ASSOCIATES

When it comes to Facebook Advertising experts Keith Krance is the best of the best. Over the past few years Keith and his team have helped us generate tens of thousands of quality leads and millions in sales directly from Facebook. His stuff works!

BILL HARRISON, BESTSELLERBLUEPRINT.COM

Keith Krance and his team are incredible! In the short time weve been working together, I have experienced an increase of more than $100,000 in sales for a new service offering on just over $19,000 in ad spend. We expect to reach $200,000 a month very soon (starting from zero). In a world where there seems to be quasi experts on every corner, these guys can actually deliver on their promise. I highly recommend Keith and his team.

TRAVIS LANE JENKINS, CONSULTANT TO DOCTORS, AND HOST OF THE ENTREPRENEURS RADIO SHOW

Im a believer! Not only did Keith Krance take the guesswork out of running Facebook ads, his strategies brought us a flood of new qualified traffic that is now converting straight into the top of our funnel. Thanks to Keith, were now running promotions regularly with great success.

LISA WILLIAMS, MARKETING DIRECTOR, THE JACK CANFIELD TRAINING GROUP

Keith Krance continues to enlighten our community of digital marketers with intelligent and creative traffic advice. As one of the top Facebook advertising experts, Keith is the contact you want to have when setting up, scaling, and simply making money on Facebook.

MOLLY PITTMAN, SOCIAL MARKETING AND FACEBOOK ADS MANAGER AT RYAN DEISSS DIGITAL MARKETER

Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, hes done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.

KEN MCCARTHY, THE SYSTEM SEMINAR, TIVOLI NY

The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first-stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community... and now, Perrys new tome on Facebooks astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom youd never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perrys books are always essential. This one is perhaps more so than usual.

JOHN CARLTON, THE MOST RESPECTED AND RIPPED-OFF VETERAN COPYWRITER ON THE WEB

Aw, the whole thing makes my head hurt. But other than puffery about 600-million customers, Perrys an honest man in a field rife with charlatans. If anybody can make practical sense of Facebook for marketers, its Perry. He has his finger on its truthas advertising media not social media. He also realizes there is a short window of time during which the offers greatest opportunity. He identified this with Google AdWords. Now this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my No B.S. blessing.

DAN S. KENNEDY, LEGENDARY DIRECT MARKETING ADVISOR AND AUTHOR OF THE NO B.S. BOOK SERIES, WWW.NOBSBOOKS.COM

Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the worlds leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, hes reinvented himself again, this time as the guru in Facebook advertising... through which, he points out, you can access 600 million customers in 10 minutes.

BOB BLY, AUTHOR OF OVER 60 BOOKS INCLUDING COMPLETE IDIOTS GUIDE TO DIRECT MARKETING, THE ONLINE COPYWRITERS HANDBOOK, AND PUBLIC RELATIONS KIT FOR DUMMIES

Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, The Power of Hidden Psychological Triggers. That chapter alone is worth the price of this book.

Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising.

Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the users behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the persons social profile so that you arent just accumulating Likes, but actually gaining new customers.

Id recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.

BRAD GEDDES, AUTHOR OF ADVANCED GOOGLE ADWORDS

One of the things I love about Perry is that he always shoots from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the juicy tips that might get left out of other, similar books are all in this book. Its more than just a tactical how to. It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.

SHELLEY ELLIS, CONTEXTUAL ADVERTISING EXPERT, WWW.CONTENTNETWORKINSIDER.COM

Perry Marshall led the pack with Google AdWords back in 2006. Hes still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine insider knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesnt just theorize about how Facebook marketing works, he does it himself, and hes worked with thousands of others to hone his knowledge of this emerging landscape. If youre thinking of marketing on Facebook, or if youre already doing it, youd be crazy to not get the Ultimate Guide to Facebook Advertising.

CLATE MASK, PRESIDENT, INFUSIONSOFT

Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, hes extracted the gold within this amazing system of advertising that every astute marketer should devour and implement.

ARI GALPER, FOUNDER AND CEO, UNLOCK THE GAME, WWW.UNLOCKTHEGAME.COM