Perry Marshall - 80/20 Sales and Marketing. The Definitive Guide to Working Less and Making More

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Table of Contents

When Ray Kroc invented McDonalds, his brilliantly creative mind asked:
how do I eliminate the 80/20 rule in my business? His answer
was, turnkey it, Stupid! And thats what he did. By doing so,
he created a revolution, and while doing that, he turned
the 80/20 rule upside down in his business.

Now you can do the very same thing. But, before you can do that, you
have to, just have to, understand what 80/20 really is! Youll finally
understand why most peoples businesses dont work and what
you absolutely, positively must do about it in yours.

Youre in for one of those explosive moments when an interesting notion
becomes a momentous epiphany because Perry Marshall is about to
blow your mind! Read slowly. Put down often. Do what Perry says.
Then we can all go out to lunch and celebrate!

MICHAEL E. GERBER, AUTHOR, THE E-MYTH

If you dont know who Perry Marshall isunforgivable. Perrys an
honest man in a field rife with charlatans.

DAN KENNEDY, AUTHOR, THE ULTIMATE MARKETING PLAN

Perry Marshall is a sales and marketing ninja. Read this book, apply the
lessons, and slice your way to victory.

CHRIS GUILLEBEAU, NEW YORK TIMES BESTSELLING AUTHOR,
THE $100 STARTUP

Perry Marshall is the Gene Schwartz of the 21st century. Schwartzs book,
Breakthrough Advertising, is every bit as current as the first day it rolled
off the press in 1966. Perrys work is like that.

Perry has consulted with the best marketers on the planet for over a
decade. He combines the attributes of the most calculated engineer
with the artistry of a poet. He delivers the deepest dive into the 80/20
Principle youve ever taken, as it applies to copywriting, buying traffic,
scaling traffic, dominating markets, and sales conversion. 80/20 is not
a rule of thumb; its a law of nature and a way of life. If you are not
following Perrys formula, you are leaving millions on the table.

BRIAN KURTZ, EXECUTIVE VICE PRESIDENT, BOARDROOM INC.

Perry has been THE go-to wizard for using Google AdWords as the
mega-valuable tool for entrepreneurs it was meant to be, and I
recommend his materials without hesitation. Without his insights
and advice on pay-per-click, I cant even imagine where many
successful online business owners (in literally hundreds of industries)
would be right now. Deservedly, Perrys now stepped into the
mainstream and is no longer the best-kept secret of niche entrepreneurs.
The unique tools in this book are game-changers for anyone
looking to take their business to the next level.

JOHN CARLTON, LEGENDARY COPYWRITER AND PRESIDENT,
MARKETING REBEL INC.

Perry Marshalls teaching on 80/20 was so riveting I cancelled my
appointments for the afternoon and read the entire manuscript. It is a
gold mine in insight and depth. I am still processing it!

LANCE WALLNAU, PRESIDENT, LANCE LEARNING GROUP

Ive read well over 1,000 business books and 80/20 Sales and Marketing
is among the top ten for actionable strategies to fast impact your bottom
line. Every business person should own a copyhighlighted,
dog-eared, and underlined.

BILL HARRISON, CEO, BRADLEY COMMUNICATIONS CORP.

Best business book Ive read this year. Focusing only on the 20 percent of
the 20 percent that really matters, using the power curve, and reverse
thinking has made my business extremely profitable. Once you
understand how to disqualify, work less, and make more, life flows
naturally. Powerful, little-known concepts are clearly articulated
with terrific real world examples and concise summaries.

JAMES SCHRAMKO, FOUNDER, SUPERFAST BUSINESS

Very often, the most powerful ideas in the world are laying around in
plain sight unappreciated, poorly understood, and unused.

One such idea was Googles AdWords system. It may be hard to believe
now, but for many long months after it was released, this ingenious
new approach to advertisingwhich now amounts to about
about 90 percent of Googles prodigious incomewas dismissed
by the pay-per-click advertising experts of the time.

The Pareto Principle is another idea that contains incredible, but largely
untapped power. Many have heard of it, usually as the 80/20 Rule,
but until recent years it was one of those so what? factoids that
most people fail to appreciate let alone do anything with.

Amazingly, the same guy who first sorted out how to use Google
AdWords profitably, is the very same guy who has breathed fresh life
into this most productive of mathematical insights.

If you are a marketer or business owner, or anyone who wants to be more
successful in this world, wrapping your head about the 80/20 Rule
as it is explained by Perry Marshall will be the single most
effective thing you can do all year, any year.

KEN MCCARTHY, CEO, AMACORD, AND FOUNDER,
THE SYSTEM SEMINAR FOR INTERNET MARKETING

Every once in a while, a book arrives that seems to speak the right
message at the perfect time. 80/20 Sales and Marketing is one of those
books, and one that will prove to be a milestone in the marketing canon.

I hadnt finished the first few pages before I knew beyond doubt that I
was reading something that would be extremely significant for
my business, and my life. I barely blinked before I was halfway through!

Perry Marshall has delivered a work of simple genius. He reveals a
pattern that is so woven into natural law that, when you open your eyes
to it, youll see it all around you.

Leaving no stone unturned, he then takes you by the hand through a
complete business master class, covering marketing, personal
effectiveness, time management, advertising, cash flow, hiring,
firing, loving the work you do, and making a real difference.

I can safely guarantee that 20 percent of this book will take your success
to the next level, and within that just a few gems will skyrocket you
to another place completely.

BEN HUNT, AUTHOR, CONVERT!: DESIGNING WEB SITES TO INCREASE
TRAFFIC AND CONVERSION

Perrys 80/20 course was of those pesky life-changing experiences.
Now Im heading off to go do it.

RANDALL INGERMANSON, AUTHOR, WRITING FICTION FOR DUMMIES

You will be stunned how scary accurate the Marketing DNA Test is.

BRAD RICHDALE, LEGENDARY WRITER, DIRECTOR, PRODUCER,
AND DIRECT MARKETER

We have started using the DNA test on all candidates we interview, and
it seems to be remarkably accurate and insightful. I say this with some
qualification, having taken assessments by DIVINE and a DISC profile
not too long ago. MarketingDNA stands with the big boys!

HANS RIEMER, PRESIDENT, MARKET VANTAGE, LLC

When I was a kid, my favorite board game was Chutes and Ladders. I
loved it when I landed at the foot of a ladder and could take a short cut
to victory. Reading 80/20 Sales and Marketing gives me the same feeling.
Though Perry and the rest of us look at the same world, he
sees the hidden order of thingsthe ladders to success
that almost nobody recognizes.

Hes taken the 80/20 Principle farther than its ever been taken before,

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