John-Paul Micek - Secrets of Online Persuasion: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts and Other New Media Marketing Tools

SECRETS

of Online

PERSUASION

.........................................................................

CAPTIVATING THE HEARTS, MINDS AND POCKETBOOKS
OF THOUSANDS USING BLOGS, PODCASTS AND
OTHER NEW MEDIA MARKETING TOOLS

.........................................................................

JOHN-PAUL
& DEBORAH

MICEK

Morgan James Publishing NEW YORK

SECRETS

of Online

PERSUASION

Copyright 2006 RPM Success Group Inc. / John-Paul and Deborah Cole Micek

Version 2.0 All rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from the publisher.

Library of Congress Cataloging in-Publication Data:

Micek, Deborah and John-Paul

SECRETS of Online PERSUASION: Captivating the Hearts, Minds and Pocketbooks of Thousands Using Blogs, Podcasts & Other New Media Marketing Tools

p.cm.

ISBN 1-60037-029-2

1. Marketing 2. Business Blogging 3. Small Business Development

Printed and bound in the United States of America.

Published by:

MORGAN . JAMES

THE ENTREPRENEURIAL PUBLISHER

www.morganjamespublishing.com

Morgan James Publishing, LLC

1225 Franklin Ave Ste 32

Garden City, NY 11530-1693

Toll Free 800-485-4943

www.MorganJamesPublishing.com

Information on use permissions and/or TeleCourse details should be addressed to:

RPM Success Group Inc

Toll Free (888) 334-8151

International: 00+1+808+237+1008

Email: support@RPMsuccess.com

http://www.RPMsuccess.com

LEGAL NOTICE:

While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein.

This publication is not intended for use as a source of legal or accounting advice. The Publisher wants to stress that the information contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain competent counsel to determine what state and/or local laws or regulations may apply to the users particular business.

The purchaser or reader of this publication assumes responsibility for the use of these materials and information. Adherence to all applicable laws and regulations, federal, state, and local, governing professional licensing, business practices, advertising, and all other aspects of doing business in the United States or any other jurisdiction is the sole responsibility of the purchaser or reader.

The Author and Publisher assume no responsibility or liability whatsoever on behalf of any purchaser or reader of these materials. Any perceived slights of specific people or organizations are unintentional.

D EDICATION

This book is dedicated to Stephen Pierce, our coach, mentor and brother, who inspired us to listen carefully to our market, take immediate action on our ideas, innovate until our ideas turned into a profitable venture and persist until we saw our dreams turn into reality.

This book was created for all the innovators and visionaries who know how to turn a concept into an idea and an idea into a profitable business that creates opportunities for others to succeed and to those who know the importance of doing it sooner rather than later.

~ Deborah Cole Micek and John-Paul Micek

The basic principle of turning ideas into big money is to seize every money-building idea and work with it until the idea fits your purpose, decide on the steps needed to make it work, and then proceed to do it as soon as possible.

~Duane Newcomb

WHAT PEOPLE ARE SAYING ABOUT COACH DEBORAH AND JOHN PAULS BLOG INTERACTIVE 360 COACHING PROGRAMS

I liked how specific and logical everything is laid out in your course. Its not just vague conceptual ideas about how business Hogging should be. Instead, its, Heres the 1,2,3,4,5 of this strategy and then you give us the 1-2-3-4-5 coaching steps on how to apply it. That is so helpful.

- Catherine Bruns
www.coachbalance.com

I work with Web stuff all the time and you gave an UNBELIEVABLE amount of practical information in this course! I will listen to this over and over again! You shared SO many strategies that I can immediately apply to market my business blog.

~ Kevin Finneran

Synergyworldwide distributor

I enjoyed your course so much. Before this, I was a techno-phobe. When I first heard of Hogging I thought, Wow that sounds like a cute word. I didnt even know what it was. But after taking your course, I created my first blog!

Business blogging is so simple anybody can do it with the step-by-step instructions you give. You two are like walking encyclopedias of knowledge. Youre the perfect team for busy business owners. I am SO glad I took this course.

~ Beth Borray Red Peony Consulting

I spent over $1,300 that I didnt need to trying to do things on my own. Now, with the tips and strategies youve shown me Ive tripled the traffic to my site and grown my subscriber list by over 400%!

I wish I got your book sooner!

~ John Allen Mollenhauer www.mytrainer.com

Excellent instructions with all the workbooks, audio recordings and videos you created for us! Its superb. Thank you so much. You two are a wonderful team you each have a different style and it blends so beautifully that it makes all the difference in the world.

~ Julie Rose

Roselight Gardens

I saw my Web site visitors double almost overnight after I started business bogging! And once I added podcasting to my business blog, I went from less than 1,000 visitors to more than 5,000 visitors in just two weeks!

This is an absolutely fantastic course. It has totally transformed how I write anything, from email, to blogs, to Web site copy.

~ Penny Haynes

Encouraging Audio Productions

The BLOG Interactive 360 Course was an exceptional learning experience. Deborah & John Paul Micek are experts in their knowledge and understanding in the application of blogs, RSS, and Podcasting for business growth in just about any type of industry or profession.

Even with my extensive experience in Web site development I learned a great deal from this course. I substantially increased my understanding, application, and results with marketing strategies, keyword selection/positioning, search engine marketing, social networking, and much more.

I witnessed first hand how easy the course made it for students to apply these techniques and get bottom line results through their blogs