John Arnold - Web Marketing All-in-One Desk Reference For Dummies®

Web Marketing All-in-One For Dummies

by John Arnold, Ian Lurie, Elizabeth Marsten, Marty Dickinson, and Michael Becker

Web Marketing All-in-One For Dummies

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Copyright 2009 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2009922964

ISBN: 978-0-470-41398-2

Manufactured in the United States of America

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About the Authors

John Arnold s uncommonly effective Web marketing strategies are featured in popular Web marketing books, syndicated columns, blog articles, and seminars. John is the author of E-Mail Marketing For Dummies; and he is an engaging conference speaker, media contributor, and Web marketing consultant.

Johns marketing expertise gained national attention when he helped to pioneer a small business marketing seminar series on behalf of the permission-based e-mail marketing company Constant Contact. Through the program, John taught e-mail marketing strategies to thousands of small business owners. During Johns tenure, Constant Contact was named #166 on the Inc. 500 list of the fastest-growing private companies and later completed a successful Initial Public Offering (IPO).

John has since become a trusted source for practical, low-cost Web-marketing strategies. He continues to advise small business owners in person and online through his Web site at www.johnarnold.com.

Ian Lurie started his Internet marketing company, Portent Interactive, in 1995. He is a long-time Internet marketing geek, with a blog, a book, and occasional speaking gigs on the subject. If you care about this kind of stuff, Ians been interviewed and/or written for The Seattle Times, the Puget Sound Business Journal, Direct Magazine, DMNews, and Visibility Magazine.

Ians diverse background includes degrees in history and law; experience as an information designer, graphic designer, marketing copywriter, and programmer; two years working in a bicycle shop; and a brief stint as a political hack. As a child he used a TRS-80 Model One to print fliers advertising his lawn mowing business. The rest is history.

Ian has spoken at SMX Stockholm, SMX West, SEMpdx SearchFest, and the WSA, and he contributed to the most excellent book you have in your hands right now. Ians blog, Conversation Marketing, is on Advertising Ages list of the top 150 marketing blogs. You can visit it at www.conversationmarketing.com You can visit his company at www.portent.com.

Elizabeth Marsten is the PPC Manager at Portent Interactive, a full-service Internet marketing agency based in Seattle, WA. She oversees all the pay per click (PPC) operations and staff and is also learning the ropes in affiliate marketing and managing many of the affiliate efforts at Portent Interactive as well. She is a regular contributor of PPC best practices on the Portent Interactive blog, along with the worst practices on the PPC spoof blog: www.ppcvillain.com.

Her PPC marketing experience started with an interview for office manager, which she didnt get but was instead offered the position of PPC specialist (which she initially thought was pay per clip marketing until she Googled it. Google asked her whether she meant pay per click marketing , which she did. From there on, she has lived PPC every day, all day, and still pretty much does. Her detail-oriented skills and obsessive need for order and structure have served her and her clients well in their campaigns, which have ranged broadly from office furniture and wedding invitations to glue guns and salt.

Marty Dickinson launched his first Web site MusicMates.com in 1996 as a hobby. Today, Music Mates is one of the largest musician referrals in the country. Marty soon began helping other business owners with their Internet strategies through services, writing, and workshop-style training.

Someone once asked him, Wed like to hire you, but how do we know you will be around in six months? So, Marty formalized his Internet marketingservices company by calling it HereNextYear, Inc. (www.HereNextYear.com). Since then, he has produced and managed nearly 100 of his own Web sites and has assisted with more than 200 client projects.

One of Martys greatest enjoyments is to share his strategies through public speaking and writing. In particular, nontechnical business owners appreciate his ability to present complex subjects in an easy-to-understand language.