Susan Gunelius - Content Marketing for Dummies

Content Marketing For Dummies

by Susan Gunelius

Content Marketing For Dummies

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Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2011928438

ISBN: 978-1-118-00729-7

Manufactured in the United States of America

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About the Author

Susan Gunelius is President & CEO of KeySplash Creative, Inc. (www.keysplashcreative.com), a marketing communications company. Her clients include large and small companies around the world, such as Citibank, Cox Communications, and many more.

She has 20 years of experience working in the marketing field with the first decade of her career spent directing marketing programs for some of the largest companies in the world, including divisions of AT&T and HSBC. Today, Susan often speaks about marketing, branding, copywriting, and social media at events around the world (www.susangunelius.com).

Susan is the author of numerous books about marketing, branding, and social media, including:

Blogging All-in-One For Dummies

Google Blogger For Dummies

30-Minute Social Media Marketing

Kick-ass Copywriting in 10 Easy Steps

Building Brand Value the Playboy Way

Harry Potter: The Story of a Global Business Phenomenon

The Complete Idiots Guide to WordPress

She is a featured columnist for Entrepreneur.com and Forbes.com, and her marketing related-articles have appeared on Web sites such as MSNBC.com, FoxBusiness.com, WashingtonPost.com, BusinessWeek.com, and more.

Susan also owns one of the leading blogs for women working in the field of business, Women on Business (www.womenonbusiness.com), which was a finalist in the 2009 and 2010 Stevie Awards for Women in Business in the category of Best Blog, and she is the Blogging Guide at About.com, a New York Times Company (http://weblogs.about.com).

You can connect with Susan on the social Web in the following places:

Twitter: www.twitter.com/susangunelius and www.twitter.com/womenonbusiness

Facebook profile: www.facebook.com/susangunelius

Facebook Page: www.facebook.com/keysplashcreative

LinkedIn: www.linkedin.com/in/susangunelius

Dedication

To my parents, Bill and Carol Ann Henry, who paid for my marketing education and put me in the position to pursue my career goals.

Authors Acknowledgments

Content Marketing For Dummies is the eighth book Ive written, and none of my books would have made it to book stores without the support of my agent, Bob Diforio, who I cant thank enough for his wisdom and guidance.

Of course, this book would not have been written without the unending support of my husband, Scott, who takes charge of the household while Im holed up writing. Without his encouragement and patience, I wouldnt be able to do the work I do, and for that, Im forever grateful.

I also need to thank Brynn, Daniel, and Ryan, my children, for making me smile and laugh every day, and my parents, Bill and Carol Henry, for babysitting when I need to write.

Finally, I need to acknowledge the team at Wiley who helped to make this book a reality and get it into your hands. Specifically, thank you to Amy Fandrei who brought this project to my attention and Jean Nelson for smoothly managing the editing process.