Stephanie Diamond - Digital Marketing All-In-One For Dummies

Ryan Deiss

Stephanie Diamond

Russ Henneberry

John Haydon

Cat Lincoln

Corey Padveen

Stefania Pomponi

Deborah Ng

Kristy Sammis

Shiv Singh

Sangram Vajre

Jan Zimmerman

Digital Marketing All-in-One For Dummies

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Copyright 2019 by John Wiley & Sons, Inc., Hoboken, New Jersey

Published simultaneously in Canada

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Library of Congress Control Number: 2019935455

ISBN 978-1-119-56023-4 (pbk); ISBN 978-1-119-56025-8 (ebk); ISBN 978-1-119-56024-1 (ebk)

1. Book 1 Chapter 1
2. Book 1 Chapter 2
3. Book 1 Chapter 6
4. Book 2 Chapter 1
5. Book 2 Chapter 2
6. Book 2 Chapter 3
7. Book 2 Chapter 4
8. Book 3 Chapter 1
9. Book 3 Chapter 2
10. Book 3 Chapter 5
11. Book 5 Chapter 1
12. Book 5 Chapter 3
13. Book 6 Chapter 2
14. Book 6 Chapter 6
15. Book 8 Chapter 1
16. Book 9 Chapter 2

1. Book 1 Chapter 1
2. Book 1 Chapter 2
3. Book 1 Chapter 3
4. Book 1 Chapter 4
5. Book 1 Chapter 5
6. Book 1 Chapter 6
7. Book 2 Chapter 1
8. Book 2 Chapter 2
9. Book 2 Chapter 3
10. Book 2 Chapter 4
11. Book 3 Chapter 1
12. Book 3 Chapter 2
13. Book 3 Chapter 3
14. Book 3 Chapter 4
15. Book 3 Chapter 5
16. Book 3 Chapter 6
17. Book 4 Chapter 1
18. Book 4 Chapter 2
19. Book 4 Chapter 3
20. Book 4 Chapter 4
21. Book 4 Chapter 5
22. Book 4 Chapter 6
23. Book 5 Chapter 1
24. Book 5 Chapter 2
25. Book 5 Chapter 3
26. Book 5 Chapter 4
27. Book 6 Chapter 2
28. Book 7 Chapter 1
29. Book 7 Chapter 1
30. Book 7 Chapter 3
31. Book 7 Chapter 4
32. Book 7 Chapter 5
33. Book 7 Chapter 6
34. Book 8 Chapter 1
35. Book 8 Chapter 2
36. Book 8 Chapter 3
37. Book 8 Chapter 4
38. Book 9 Chapter 1
39. Book 9 Chapter 2
40. Book 9 Chapter 4

According to Statista, in 2018, 4.2 billion people were active Internet users and 3.4 billion were social media users. That means that no matter what business youre in, it's pretty likely that you can reach your audience online. You can move slowly and add digital marketing tactics and social media platforms as you go, or you can jump in and make digital marketing priority one. Either way, you cant avoid the journey. You need to have a digital marketing plan. Your competitors have one.

So where do you start? Well, first you have to create a strategy and then determine the tactics that will support it. With Digital Marketing All-in-One For Dummies, you can sort out all the should dos and nice to dos from the must dos. You need a clear path that will prevent you from spending too much time on the things that dont matter. The most beautiful website is a great ideal, but if you dont do essential tasks such as create great content, effectively target your audience, and collect key data, youre not going to be successful.

To make sure you have all the information you need, this book includes 9 books that cover the following major topics:

• : Creating Your Digital Marketing Strategy: Examine your overall goals and determine the strategy that will help you reach them.
• : Uncovering the Customer Experience: Look at the impact that the right customer experience can have on converting prospects to loyal customers.
• : Dipping into Content Creation: Great content gives you a competitive advantage, so you look at the keys to making your brand memorable.
• : Reaching Your Millennial Audience: Millennials now make up the largest block of consumers. Find out what they want and how to deliver it in a way that gets their attention.
• : Implementing Channel Promotions: See what type of promotions suits your audience and how to use search and email marketing to reach them.
• : Connecting with Influencers: Working with influencers is gaining in popularity as digital marketers find that its a fast way to break through the noise. See what you need to do to work with the right influencers.