Dawn McGruer - Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business

1. Acknowledgements
2. Introduction
3. Chapter 1
4. Chapter 2
5. Chapter 3
6. Chapter 4
7. Chapter 5
8. Chapter 6
9. Chapter 7
10. Chapter 8
11. Chapter 10
12. Part 2
13. Chapter 11
14. Chapter 12
15. Chapter 13
16. Chapter 14
17. Chapter 15
18. Chapter 16
19. Chapter 17
20. Chapter 18
21. Chapter 19
22. Chapter 20

It's rare to come across a book that gives as much value and insight to the person studying marketing as it does to the practitioner. Whether your career is in digital marketing, growth hacking or business development, this book is for you. If you are an entrepreneur or business owner and your bottom line depends on understanding and embracing digital marketing, this book is for you. In fact, Dawn has a wonderfully easy writing style that makes it easy to both read and absorb, and to me that is really important. There is no point buying a book just for it to sit on the shelf. I wouldn't really call it a book, I'd call it a handbook - and the more you use it, the more impact you'll have; on your customers and your bottom line.

Shaa Wasmund MBE Best Selling Author, Entrepreneur & Speaker

If you want to keep ahead of your competitors in the digital age, then Dawn McGruer's book lays the steps to market your business and revolutionise your online presence - perfect for any age at any stage!

Andy Harrington Sunday Times Best Selling Author of Passion Into Profit & Founder of The Professional Speakers Academy.

DAWN MCGRUER FRSA FCIM

This edition first published 2020

2020 Dawn McGruer.

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Library of Congress Cataloging-in-Publication Data is Available

ISBN 978-1-119-63588-8 (hardback) ISBN 978-1-119-63593-2 (ePDF)

ISBN 978-1-119-63589-5 (epub)

Cover Design: Wiley

I'd like to acknowledge all of the incredibly inspiring people I have met throughout my life; from people I have shared a journey of professional development, to those in my business network.

My first book was published nearly 20 years ago Character Building which seems a distant memory. Although it focused on overcoming adversity and seeing the negatives of life as a building block to push through, it is oddly closely connected to the inception of this book.

This book stemmed from working with over 25,000 customers who have been trained and certified through my digital marketing academy Business Consort and it wouldn't be possible for me to share my knowledge without the help of my team too.

I'd like to make an extra special acknowledgement to the support of my family because, as any entrepreneur or business owner will know, growing and scaling a business does take effort and determination.

The good news is that I was determined to succeed, and I have successfully grown my business year on year with a team of 17 to support me. Yes, I followed my dreams and yes, achieving my goals has resulted in some pretty amazing accolades and opportunities but this has come at a cost and has meant a lot of travelling and time away from loved ones.

Having peers to inspire and bounce ideas off has been crucial to researching and developing unique digital strategies. In particular, professional networks of like-minded professionals at The Royal Society of Art, Manufacture and Commerce, Chartered Institute of Marketing, and Professional Speakers Academy has been invaluable to my continuous professional development.

I have always felt that the key to success is to learn from those who are successful. Over the years, I have followed many people in a range of disciplines and watched what they do and strived to emulate their successes in my own field. I feel that I am constantly evolving and every single day I am growing as a person. Running a business isn't just about the money, it is crucial to achieve a worklife balance too and understand what it is that makes you happy and what constitutes as success to you. Finding a mentor and inspirational figure is great place to start, and Dr Chery Chapman who runs Find My Why Foundation has been my mentor for the past year; she must have done a pretty good job because I won Female Speaker of the Year at The Professional Speaker Awards!

Sunday Times Best Seller, Andy Harrington, has been my sell from stage guru, and after investing a week in Dubai to learn direct from him I am proud to say I have not only successfully mastered this art, but I love this new aspect of my skillset.

Continuous professional development is the most empowering area of any successful business along with having the ability to be dynamic in your approach. I feel I am a really pragmatic person who could also be deemed impatient, but you need to harness every part of your personality and use it as a strength. If you wake every day loving what you do and how you do it then this lays a great foundation for you to build on.

I think the biggest epiphany I ever had about marketing my business online was that it is all about visibility. I know this sounds obvious and perhaps a little clichd, but I don't just mean seeing a brand, products or services, but seeing consistent, frequent content from a person and by content, I mean video.