S. K. Holder - Starting an Online Business and Internet Marketing 2021: Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies

STARTING AN ONLINE BUSINESS AND INTERNET MARKETING

2021

Guide to Setting up an E-Commerce Website, SEO, and Digital Marketing Strategies.

S. K. HOLDER

Copyright 2021 S. K. HOLDER

All rights reserved. Researched and written by

S. K. HOLDER

Without limiting the rights under the copyright reserved above, no part of this publication may be reproduced, stored in, or introduced into a retrieval system, or transmitted in any form or by any means (electronic, mechanical, photocopying, recording, or otherwise) without prior written permission from the author.

While every effort has been made to ensure the accuracy and legitimacy of the references, referrals, and links (collectively links) presented in this book, S. K. Holder is not responsible or liable for broken links or missing or fallacious information at the links. Any website links in this book to a specific product, process, website, or service do not constitute or imply an endorsement by S. K. Holder of same, or its producer or provider. The views and opinions contained at any links do not necessarily express or reflect those of S. K. Holder.

Introduction

W HAT IS THE BOOK ABOUT ?

How to set up an e-Commerce website

Website configuration and management for Google search engine optimization (SEO).

Driving more traffic through social media and other digital marketing techniques.

Measuring performance with Google Analytics

Running pay-per-click advertising campaigns.

E-Commerce business models, including dropshipping and the sale of digital products.

Passive income ideas, such as affiliate marketing and Google AdSense.

The elements of good web design.

Who is the Book for?

This book is intended for small businesses, start-ups and individual entrepreneurs who want to manage their own online business effectively for Google search engine optimization, to familiarize themselves with common content management system (CMS) features, track their business metrics, and manage their digital marketing and pay-per-click campaigns.

What Topics are Covered in this Book and Where Should I Start?

The topics in this book involve managing your website on the client - that is from the administration dashboard of your content management system (CMS). It also offers advice for small changes you might want to make to the code files. You will learn to write the sort of content that generates shares and follows, how to work with influencers, grow your brand, retain your followers, write great captions and titles, integrate your social media accounts with your blog, understand the psychology that drives online engagement, and much more.

In addition, you will learn about some of the more popular e-commerce business models, as well as social media marketing, managing pay-per-click (PPC) advertising campaigns with Google Ads and Facebook.

In terms of SEO, we will focus on optimizing for Googles search engine. We will also discuss how to set up and add products to an online shop and cover some common technical issues.

You will often hear digital marketing specialists say that there is no proven method for online success.

It is easy to get caught in a frenzy of trying every single marketing strategy out there, in the hope that it will catapult your business to instant success.

What often happens is that you cannot see the results of your digital labor or anyone elses because you do not know enough about whats under the hood, or how to track your websites performance. As a result, you waste time and money.

This is your business. Do not be ignorant. You will need to teach yourself about the digital landscape before launching any online business. I am not saying you need a diploma, but you should understand the fundamentals.

Business Models

T YPES OF E-COMMERCE business models

There are four main e-commerce business models:

• Print-on-demand
• White Label manufacturing
• Drop shipping
• Wholesale

Print on Demand model

Print-on-demand (POD) can include print books, artwork, mugs, t-shirts, hoodies, phone cases, towels, and more. Some of the top POD providers are Red Bubble, TeeSpring, Shopify, Amazon Merch, Printify, and Zazzle.

White Label manufacturing

If you have created a product, and want to sell it to another individual or business, and take none of the credit, then you can opt for white label manufacturing. The company or person who you sell your product to will rebrand it under their own name.

Dropshipping model

With dropshipping, you host a website with products using a dropship merchant, who will ship the products directly to your customers.

Wholesalers

If you are sourcing products from wholesalers, go to a wholesaler directory, e.g. salehoo. You can buy wholesale products from Chinas e-commerce companies: Alibaba or DHgate.

Passive income

You should also seek to make passive income from your business. Passive income is the additional revenue you can make, on the back of your e-commerce site, that will continue to bring in income long after the initial set up. Passive income streams can include:

• Creating a digital product, e.g. an eBook
• Affiliate marketing
• Creating an app
• Membership subscription
• Google AdSense
• Renting advertising space

These passive income streams should be anchored to your e-commerce website.

Advertising model

If you are doing affiliate marketing, you can use an advertising business model to target a list of email subscribers, who you will then send to your affiliate links.

What are Solo ads?

High ticket programs

High ticket programs are usually associated with sales starting from $1000 and can go up to $25,000 or more. The products can be anything from digital, coaching, or consultation products that provide high-value training that satisfies a consumer need. This could be a quality eBook, a webinar series, or a training course hosted on a platform like Udemy.

What is Dropshipping?

Dropshipping is when a third-party, i.e. a supplier delivers items to your customer on your behalf.

When a customer buys something from your website, you will access your dropshipping account and place the order, providing the customers delivery address in place of your own.

For example, a customer buys a headphone set on your website. You sell it at the R.R.P. of $39.99. You will then log in to your dropship suppliers account and buy the item for $30.00 wholesale price (with dropship admin fees, postage costs and VAT applied) you will make a profit of $9.99.

Advantages of Dropshipping

You do not need to hold stock. This is ideal if you are operating an e-commerce store out of your home.