Adrian Andrews - How to Search Engine Optimization

Use the following tips to help get your video on to the first page of Google and You t ube search results, but more importantly, tap into a large niche market that is interested in your products or services.

Try to k eep the content of your marketing videos relevant, informative, and rich in useful content that is related to your particular brand or product(s).

Informative v ideos containing step-by-step instructions and videos expressing opinions about relevant topics can be popular , keeping in mind that videos should always be fun, informative, and memorable, leav ing a lasting impression with the viewer wanting to know and see more.

In the same way that web page quality issues can affect web page rankings, the same applies to video rankings. Video content should be of a high enough quality, provide some form of added value, and be unique in order to avoid duplicate content penalties.

Video titles are a strong ranking factor; in a similar way to title tags are on web pages. Catch the viewer's attention with a punchy video title that also contains your key word phrases for your brand or service.

Do some keyword research to find the words and phrases that your target audience will most likely be searching for, but keep it interesting, and avoid the overuse of your keywords. Remember your video title must appeal to real people and search engines alike.

An optimized video description is another strong factor with regards to the ranking of video content. Optimize your video's description using your relevant keywords to allow search engines to index and rank it higher and to help users better understand your video content. It is also a good place to engage your viewers with a call to action.

You can usually use quite a few words to describe your video and should not be afraid of using as much of this page real estate as possible. Go ahead and go as far as adding a transcript for your video here, if room allows, or add additional product information or sales copy.

Top Tip : Add your full website URL as the first word of your video description. This is a valuable back link in terms of SEO and will help with your overall website rankings.

Optimize your video Tags using your important keyword phrases or individual keywords. Try to avoid the use of complicated and uncommon words or terminology in your video tags. Look at your keyword research and identify what your targeted audience is likely to use while searching to find your product, brand or service online.

Also consider renaming the actual video file using these keyword(s), in the same way as you would w hen optimizing image files, prior to uploading your video.

Provide transcripts of your online videos where possible, within reasonable size limits of course. Standard HTML text content is still a favorite source of information for search engines.

For your videos to rank well you need to give search engines something to read, index and rank. Surround your videos with relevant text that can be easily read and indexed by search engines. Providing a transcript not only supplies this relevant content but also offers a n additional benefit to your viewers.

For best SEO performance keep your video length to five minutes or less. The average amount of time a user spends watching a You t ube video is around 1 and a half minutes. If you have video(s) of long duration, consider breaking them up into smaller parts, and title/tag each to be more appealing to the viewer. Multiple videos are also better for your Video SEO optimization efforts.

You t ube is now paying closer attention to its viewers and users engagement with videos and so it is increasingly important that users watch your video for as long as possible, ideally to the end. L imiting your video length increases the chances of your video being viewed in its entirety.