Teach Yourself VISUALLY Search Engine Optimization
Published by
John Wiley & Sons, Inc.
10475 Crosspoint Boulevard
Indianapolis, IN 46256
www.wiley.com
Published simultaneously in Canada
Copyright 2013 by John Wiley & Sons, Inc., Indianapolis, Indiana
No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning or otherwise, except as permitted under Sections 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at www.wiley.com/go/permissions.
Wiley publishes in a variety of print and electronic formats and by print-on-demand. Some material included with standard print versions of this book may not be included in e-books or in print-on-demand. If this book refers to media such as a CD or DVD that is not included in the version you purchased, you may download this material at http://booksupport.wiley.com. For more information about Wiley products, visit www.wiley.com.
Library of Congress Control Number: 2013933937
ISBN: 978-1-118-47066-4
Manufactured in the United States of America
10 9 8 7 6 5 4 3 2 1
Trademark Acknowledgments
Wiley, the Wiley logo, Visual, the Visual logo, Teach Yourself VISUALLY, Read Less - Learn More and related trade dress are trademarks or registered trademarks of John Wiley & Sons, Inc. and/or its affiliates. All other trademarks are the property of their respective owners. John Wiley & Sons, Inc. is not associated with any product or vendor mentioned in this book.
Sales | Contact Wiley at (877) 762-2974 or fax (317) 572-4002.
LIMIT OF LIABILITY/DISCLAIMER OF WARRANTY: THE PUBLISHER AND THE AUTHOR MAKE NO REPRESENTATIONS OR WARRANTIES WITH RESPECT TO THE ACCURACY OR COMPLETENESS OF THE CONTENTS OF THIS WORK AND SPECIFICALLY DISCLAIM ALL WARRANTIES, INCLUDING WITHOUT LIMITATION WARRANTIES OF FITNESS FOR A PARTICULAR PURPOSE. NO WARRANTY MAY BE CREATED OR EXTENDED BY SALES OR PROMOTIONAL MATERIALS. THE ADVICE AND STRATEGIES CONTAINED HEREIN MAY NOT BE SUITABLE FOR EVERY SITUATION. THIS WORK IS SOLD WITH THE UNDERSTANDING THAT THE PUBLISHER IS NOT ENGAGED IN RENDERING LEGAL, ACCOUNTING, OR OTHER PROFESSIONAL SERVICES. IF PROFESSIONAL ASSISTANCE IS REQUIRED, THE SERVICES OF A COMPETENT PROFESSIONAL PERSON SHOULD BE SOUGHT. NEITHER THE PUBLISHER NOR THE AUTHOR SHALL BE LIABLE FOR DAMAGES ARISING HEREFROM. THE FACT THAT AN ORGANIZATION OR WEBSITE IS REFERRED TO IN THIS WORK AS A CITATION AND/OR A POTENTIAL SOURCE OF FURTHER INFORMATION DOES NOT MEAN THAT THE AUTHOR OR THE PUBLISHER ENDORSES THE INFORMATION THE ORGANIZATION OR WEBSITE MAY PROVIDE OR RECOMMENDATIONS IT MAY MAKE. FURTHER, READERS SHOULD BE AWARE THAT INTERNET WEBSITES LISTED IN THIS WORK MAY HAVE CHANGED OR DISAPPEARED BETWEEN WHEN THIS WORK WAS WRITTEN AND WHEN IT IS READ.
FOR PURPOSES OF ILLUSTRATING THE CONCEPTS AND TECHNIQUES DESCRIBED IN THIS BOOK, THE AUTHOR HAS CREATED VARIOUS NAMES, COMPANY NAMES, MAILING, E-MAIL AND INTERNET ADDRESSES, PHONE AND FAX NUMBERS AND SIMILAR INFORMATION, ALL OF WHICH ARE FICTITIOUS. ANY RESEMBLANCE OF THESE FICTITIOUS NAMES, ADDRESSES, PHONE AND FAX NUMBERS AND SIMILAR INFORMATION TO ANY ACTUAL PERSON, COMPANY AND/OR ORGANIZATION IS UNINTENTIONAL AND PURELY COINCIDENTAL.
Contact Us
For general information on our other products and services please contact our Customer Care Department within the U.S. at 877-762-2974, outside the U.S. at 317-572-3993 or fax 317-572-4002.
For technical support please visit www.wiley.com/techsupport.
Credits
Acquisitions Editor
Aaron Black
Project Editor
Jade L. Williams
Technical Editor
Karen Weinstein
Copy Editor
Lauren Kennedy
Editorial Director
Robyn Siesky
Business Manager
Amy Knies
Senior Marketing Manager
Sandy Smith
Vice President and Executive Group Publisher
Richard Swadley
Vice President and Executive Publisher
Barry Pruett
Project Coordinator
Sheree Montgomery
Graphics and Production Specialists
Ronda David-Burroughs
Jennifer Henry
Quality Control Technician
Jessica Kramer
Proofreading
BIM Indexing & Proofreading Services
Indexing
Potomac Indexing, LLC
About the Author
Rafiq Elmansy (www.rafiqelmansy.com) is a worldwide author, designer, blogger, and SEO consultant. He is the owner of Pixel Consultation (www.pixelconsultations.com) for creative design and web marketing solutions. Rafiq has more than 12 years of experience in search engine optimization for Google and web marketing through social media networks such as Facebook, Twitter, StumbleUpon, and others.
Rafiq Elmansy owns a number of successful blogs in the design and photography field, such as Graphic Mania design magazine (www.graphicmania.net) and Photopoly (www.photopoly.net). Most of these websites and blogs have high SERP in Google search.
His books and articles cover many topics including design, web marketing, blogging, and online business. Many of his writings are translated to different languages such as Japanese, Chinese, and Arabic. Rafiq is also a lecturer and speaker at events and online sessions about the web and technology.
Authors Acknowledgments
I would like to dedicate this book to my wife and my two daughters who fill my life with happiness, hope, and love. In addition, I would like to dedicate this book to my parents who lived and died with hope that I would become a good and helpful person. I hope I have achieved their expectations through my writings.
First, I would like to thank my wife for standing beside me throughout my life and the writing of this book. As a life and business partner, she has helped and motivated me in my SEO and web marketing career.
This book would not have been possible without the help and support of my Wiley team. I would like to express my deepest gratitude to acquisitions editor Aaron Black for his help from the development of the book through the final delivery. I cannot say thank you enough for his support and guidance on this project, especially in understand the series design.
In addition, I would like to express my sincere gratitude to my friend and project editor Jade Williams. Throughout the writing of this book, Jade provided tremendous help and support on a daily basis, providing suggestions, ideas, and encouragement in developing and carrying out this project.
I would like to express my deep acknowledgment to Lauren Kennedy, the copy editor, and Karen Weinstein, the technical editor, who dedicated a lot of effort and time editing the manuscript into a visual learning tool. In addition, I would like to express a special thanks to Kathleen Jeffers for her support and help on the administrative side of the project.
In summary, this book would have not come to life without the great support and help of my wonderful Wiley team to whom I owe the success of this project.