Mr. Michael H. Fleischner - SEO made simple : strategies for dominating the worlds largest search engine

SEO
MADE SIMPLE

Second Edition

Strategies for Dominating the Worlds Largest Search Engine

by

Michael H. Fleischner

SEO Made Simple
(Second Edition)

All rights reserved

Copyright 2011 by Michael H. Fleischner

Revised cover design by Marc Fleischner
Original cover design by Greg Wuttke

Library of Congress Cataloging in Publication Data is on file with the publisher

ISBN-13: 978-1460908518

ISBN-10: 1460908511

Printed in the United States of America

To Jamie, Samantha and Alex-

My inspiration and joy

To my father, brother, and extended family

In memory of my mother

Contents

Foreword 7

Introduction 9

The Beginning 13

What You Need to Know about Google 16

Section 1: On-Page Optimization

Section 2: Off-Page Optimization

The SEO Made Simple Off-Page Techniques

Article Marketing 75

Link Exchanges/Link Requests 81
Directory Submission 85

Blogging 88

Social Bookmarks 93

Section 3: Research to Practice

Link-Building Process 125

Conclusion 129

Section 4: SEO Glossary

Glossary of SEO terms 131

SEO Made Simple
nd Edition

Foreword

A couple of years ago when I wrote the first edition of SEO Made Simple , I had no idea that search engine optimization would grow to become such an important part of everyday business. Ive heard from hundreds, if not thousands of individuals and companies over the past two years searching for SEO secrets and solutions to their most pressing online marketing challenges.

The reason why search engine optimization has become so important is because the data on search marketing and buying behavior has proven time and again that organic search results drive significant amounts of qualified traffic to websites, blogs, and affiliate marketing pages.

At the same time, social media and personalized browsing experiences that integrate multiple forms of media into a single user session have become commonplace. The culmination of all of these factors has resulted in a growing demand for top search engine rankings and a better strategy for achieving number one results.

Not to mention that search engines are changing by the minute. Google Instant, universal search, suggestive type, multiple listings per site, social media integration, and other factors are reflective of the numerous ways we search online, and how the discipline of online search is changing.

Many of the individuals and companies I work with through my SEO business, Upward SEO , are not only interested in achieving top rankings for their websites, theyre also concerned with online reputation. They seek top rankings for their sites and domination of the first page of Google and other major search engines.

This type of need has taken SEO to a completely new level. It used to be that success could come from optimizing a single web property. But now SEO is really about the optimization of multiple assets (websites, micro-sites, blogs, forums, social media, videos, press releases, and so on). Thats why I felt so compelled to update this top-selling book.
Achieving your online goals requires the proactive management of your online presence in every sense of the word. Knowing the importance of doing so is the first step in achieving top rankings. With a thorough understanding of search engines, consumer behavior, and the importance of organic search, youre ready to learn SEO techniques that drive results for your business and protect your brand.

Im often asked whether or not the search engine optimization techniques I first introduced a number of years ago are still a valid means for optimizing websites and other online assets. My response is emphatically, Yes. Not only are the techniques that Im going to share with you effective, theyve grown in importance as search engine optimization has evolved over time.

In this updated edition, I have refined existing techniques and added new ones that make the most of social media, universal search, and other recent changes on the World Wide Web. However, the fundamental principals have not changed. Search engines like Google are still focused on one thing a positive user experience.

Fast loading websites, valuable content, meaningful interactions, and authority, continue to drive search engine results. Sure, the Google algorithm is much more complicated than that, but Im here to help you with all the particulars. If you start with an understanding that Google values a positive browsing experience, youre further ahead than most of the so-called SEO experts!

Introduction

If you want to rank on top for Google, Yahoo!, and other major search engines, youll need more than just plain luckyoull need the exact road map used by those who have already achieved top positions for their website(s). Thats the purpose of SEO Made Simple to provide you with a simple, easy-to-follow road map for achieving top search engine result placements for your very own website or blog.

Ive personally read dozens of SEO books that left me without any practical advice or the guidance required to improve my website ranking. That was the motivation for this book. You wont find page after page of useless theory here. I wanted to create a helpful guide that would give you enough information to expand your understanding of SEO concepts and ideas, but place more of an emphasis on what to do and how to do it in order to see immediate results by improving your search engine rankings!

When I started out in Internet marketing, no one was able to show me how to achieve the results I was looking for. New to Internet marketing, the prospect of reaching the number one position on Google, or any other search engine for that matter, seemed next to impossible. Of course, there were marketing gurus and tons of Internet marketing products that offered amazing results; and I tried lots of them. In the end, many of these online products didnt live up to expectations. While trying to implement the advice given, I spent thousands of dollars creating and redesigning websites only to find that there was no single solution for getting top placements.

Although discouraged, I never gave up. I knew that in order to be successful online Id have to increase the natural search engine placements for my website. Through a good deal of hard work and persistence, I discovered and refined the search engine optimization secrets Im going share with you in this book. Now that Ive achieved total search engine optimization success through years of trial and error, learning what truly works, Ive decided to provide this information to as many individuals as possible seeking online success. Despite popular belief, you wont need an advanced degree in search engine optimization or years of experience in website development to improve your search engine rankings. All youll need is a desire to have your website ranked number one on Google and a willingness to follow these simple, yet highly effective techniques.