James E. Walker - The Search Engine Optimization Handbook: Learn The Ins And Outs Of Search Engine Optimization

Disclaimer

This e-book has been written for information purposes only. Every effort has been made to make this ebook as complete and

accurate as possible. However, there may be mistakes in

typography or content. Also, this e-book provides information only up to the publishing date. Therefore, this ebook should be used as a guide - not as the ultimate source.

The purpose of this ebook is to educate. The author and the

publisher does not warrant that the information contained in this

e-book is fully complete and shall not be responsible for any errors or omissions. The author and publisher shall have neither liability nor responsibility to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by this e-book.

About the Author

James E. Walker is an entrepreneur who lives in the United States who loves sharing his knowledge and helping others on the topic of internet marketing and self-improvement.

James E. Walker is a passionate person who will go the extra mile and over-deliver.

James E. Walker's daily words of wisdom:

We believe that knowledge is power. Everyone should improve themselves and/or business, no matter what stage in life they're in.

Whether it's to develop a better mindset or to increase profits. Moving forward is key.

Table Of Contents

1. Introduction

The World Wide Web is a mix of millions of different brands, millions of online users, unlimited business opportunities and an endless SEO market.

With every passing day, the entire global environment is changing because of the growing, revolutionary advancements in technology. Today, the corporate world is the sector that this revolution is affecting the most. With only a single click of the mouse, you have access to thousands of websites on the web. Each website is generated with a lot of money that is put as an investment, however, not all of them bring the desired results to their owner.

You may have wondered what is the reason behind this. Why are only a few websites shown at the beginning when you Google any term, phrase or keyword. As a normal user, you may have never thought of this particular situation but if you are an entrepreneur and you are doing business online, having a social media existence means everything for your brand. As a result, this would be the area that you would be the most concerned.

As an entrepreneur, what do you want to achieve with your website? Obviously it would be more visitors, greater visibility, brand promotion, potential customers and increasing sales. This is where the concept of SEO comes into play.

Whenever a user enters any term or phrase or keyword in the search engine of Google, Bing, Yahoo, etc., to pursue something of interest, the search engine will generate results automatically. The search engines spider or crawl the websites and then display the results at the top of the page that they consider the ones that most appropriately correspond to the term, phrase or keyword.

Search engines are unique websites designed to help users find a wealth of information that is available online. The listing that a search engine generates heavily depends on its search engine optimization in terms of design, content, link, promotional strategy, social networks and etc. The higher the search engine optimization of the website, the most likely you will be given a higher rank by the search engines.

To get your website a high search engine ranking, you need to know the concept of SEO and the ranking criteria of search engines like Google and other search engines. With every passing year, SEO is getting more complicated, since Google makes revisions and changes in several rules. This is can become particularly difficult for small entrepreneurs and businessmen who do not have enough time nor sufficient resources to meet the challenge and stay up to date.

Search engine optimization (SEO) seems a complicated subject when you take into account all the information and the vast amount of misinformation that is readily available online. Since the internet is endless, it becomes very difficult to determine which is ones are false and which ones are true. Is most recent technique that you are using going to work? Is it useful for all websites? Or, does it apply to just a few websites?

Let's face the reality that SEO can prove to be very confusing.

However, the good news is that it does not have to be that way. The fundamentals of SEO are really very simple to understand, and if you really want a high-quality learning foundation on the concept of search engine optimization, you can then be able to differentiate truth from fiction more easily and you will know the tools to research more about SEO concepts, which is the reason for this book.

In this book, you will learn the fundamental concepts of SEO and very advanced, widely adopted and popular SEO practices that can greatly help your business and website to outperform

your competitors on the web and be on the 1 st page in the search engine ranking.

Before we plunge into technical and complicated things, you should first become knowledgeable of the basics of SEO and how they work. In this way, you can better understand the best use of SEO techniques for your own business. Therefore, the following paragraphs are designed to simplify the SEO concepts and help you better understand what SEO really is.

2. Search Engine Optimization(SEO). What Is It?

The concept of SEO was largely unknown until the last few decades. People were unfamiliar with the concept of using SEO techniques and tools to manage their websites. Businesses could not conceive that SEO can help them improve the ranking of their websites, inviting maximum web traffic, attracting more customers towards their brands and they compete strongly with their competitors in the market. The advent of the internet made the SEO come into view.

If we were going to talk about the development of the SEO concept, then the number of pages or files that the first search engines used to maintain were between hundreds and thousands only and there were perhaps two to three thousand search inquires per day. Now the top search engines index consists of three trillion pages and supply around three billions inquires per day.

In this section of the book, I will tell you about how search engines really perform these large-scale tasks and how they influence the ranking of your website.

Each search engine has particular criteria for ranking websites. With each inquiry entered by users, the search engine is crawls into the websites and chooses the best ones that successfully meet the criteria. These are the websites that search engines consider the most favorable and outstanding result in response to a specific inquiry.

When you enter any word or phrase (keyword) into a search engine, the first page you see, shows the most optimized websites in response to your inquiry.

The SEO techniques that most businesses are practicing basically take into account the operation of the different search engines, what keywords that visitors have been searching for, the importance and density of those keywords and what search engines the majority of people use.

For businesses that lack the internal experience to develop and operate their own SEO marketing campaign, they often will subcontract it to SEO companies, which join together to make their website the most optimized as possible. SEO companies hire SEO writers, designers, content providers, link builders, lead generators, affiliates and etc. All of these are SEO practices.

As you read this book, you will become acquainted with how you can seek good and effective SEO techniques and practices for your own website. If you adopt them accordingly, you can improve your ranking in a very short time frame. It is very likely that next time you check your website, it will appear on the 1 st page of Googles search results.