Balu - Digital Marketing using Google Services: Make your website visible on Google Search

Editors Note
Getting started with Digital Marketing for your website is quiet easy. Similar to an offlinebusiness, being active online is what Google expects from you in order to make your websitecome up on Google Search. A little bit of effort and time is required in this process.

This book will guide you through the process of Digital Marketing in a step by step approach.Who should read this book?
1. Business owners who need to promote their business on their own through Internet.2. Entrepreneurs who wish to get started with their very own Digital Marketing business.3. Digital Marketing Agencies who feel the necessity to train their employees on DigitalMarketing approach
4. Students who want to learn and perform research on Digital Marketing.
5. Marketing, Sales, Business Development and Advertising Professionals who require athorough knowledge about Digital Marketing to efficiently plan and manage a team6. Clients who are planning to outsource their Digital Marketing Requirements should read thisbook and evaluate the agencies first. It will also help in tracking and asking questions on theirprogress.

There are so many tools available in Google! Which one will be suitable in the DigitalMarketing sector for my business? It is important to know where to start, understand the flow,the tools to be used and how to approach. This book will help you get started with The Worldof Digital Marketing.

Balu
Editor
Co-Founder and CEO, LocSea.com

Digital Marketing using Google Services" Book byLocSeawas launched by Shri.Sivagnanam (Addl Industrial Advisor, Government of India), Shri. Kumar Jayant IAS(Secretary, MSME, Government of India), Shri. S M Jamkhandi (Director, MSME, Governmentof India) and Shri. Sathesh Kumar (Deputy Director, MSME, Government of India) at MSMEExpo 2015, Chennai on January 24th 2015, Saturday.

LocSea is a registered Digital Marketing company in India which is also a Google Partnercertified company with Qualified Google AdWords Certified Professionals, Google AnalyticsCertified Professionals, YouTube Ads Advanced Certified Professionals and Bing AdCenterCertified Professionals. LocSea further has a Global clientele list from US, UK, Australia,Canada, India, France, Brazil, Switzerland, Barbados, Singapore & UAE.

LocSea Specializes in Google AdWords, Google Analytics, Search Engine Optimization (SEO),Social Media Optimization (SMO), Bing AdCenter, Facebook Ads, LinkedIn Ads and GoogleMerchant Center (Product Listing Ads), Web Development and Android Mobile ApplicationDevelopment.

LocSea is a proud faculty partner for MSME DI, Chennai, Government of India and hasconducted many seminars & trainings in Internet Marketing, E-Commerce, Web Developmentand Web Designing in India. LocSeas focus is to educate Micro Small and MediumEnterprises on this digital space & fulfil their dream of going online to have a wider reach. Thisbook will be a good starting point for all MSMEs to market their product online.

This is our first book initiative from LocSea Software Development Private Limited. We take this opportunity tothank our employees Asif, Aswani, Kalee, Hirthanu, Akhila, Karthick, Nithila, Jesi, Thuvaarakkesh, Nirmal, Mithun,Anitha, Keerthana, Shiva , Ram and Avinash who contributed for this edition in various roles.

Regards,
Balu and Latha
Founders, LocSea Software Development Private Limited

Google Plus: www.Google.com/+LocSeaFacebook: www.Facebook.com/LocSeaTwitter:
YouTube:
www.Twitter.com/LocSeawww.YouTube.com/LocSea

Chapter 4 Google MyBusiness...19

Chapter 5 Search Engine Optimization (SEO)28

Tips38
Tips43
Tips48

Tips77

LocSea.comPage viiChapter 8 Google AdWords84
Optimize107

LocSea.comPage viii

How is this going to help me?127
Google Tag Manager Setup128
Container Draft130
Google Analytics Tag Setup130

Chapter 10 Google Analytics136Introduction to Google analytics137
Setup137

Channel Reports141
Search Engine Optimization Report141
Queries Report141
Landing Pages142
Geo Reporting142
Technology and mobile142
Demographics and Interests143
What am I going to do by knowing their age, gender and interests?...143Behaviour Flow Report144
Conversion Report145
Define a Goal in Analytics145

LocSea.comPage ixAdd a Site and Verify149
Select the preferred domain152Choose Targeting Country152Share access with co-workers153Submit a Sitemap file153
The Crawl Errors Report154Search Queries Report155Search Appearance155
What are rich Snippets?156HTML Improvements157

Chapter 12 Google AdSense162