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Miller J. McDonald - Social Media Marketing for Beginners: How to Use Social Media for Business and Content Creation Essentials in 2020. A guide to become an Influencer

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Is your business struggling to make sales? Are you looking for better ways to promote your business? Are you having difficulties with your digital marketing campaign?
When promoting a business, digital marketing is an essential aspect of the overall marketing campaign that is impossible to overlook. In driving the growth of a business, there are several benefits that digital marketing offers.
Some of these benefits include:
A lower cost to reach your target audience in comparison to traditional marketing methods offering the same reach
It allows your business to build a reputation and customer loyalty through an open means of engagement
The results and performance of your digital marketing campaign is easy to track and assess to improve on your current actions for a better outcome
Digital marketing offers high conversion rates since it minimizes the need for a visit to your storefront or a phone call from your customers and replaces it with clicks on the website
Despite these benefits that digital marketing offers, there are some minor issues that businesses experience during a digital marketing campaign.
Some of these problems are:
The impact of negative feedback from the audience and customers that is easy to notice by other potential customers
Finding the right tools and developing the right skills to keep up with the latest trends and monitor the brand reputation online
Difficulties in identifying the right actions to take to make a business stand out from the competitors since similar companies are vying to attract the same target audience
Even with these issues affecting digital marketing, it remains one of the essential marketing tools available now. To make the most of this tool in growing your business, it is vital that you develop your digital marketing skills.
This book is focused on developing this skill, and it does so by providing information on the following aspects:
The evolution of social media and its importance in your digital marketing campaign
Social media trends that will become mainstream in a few years
How SEO can benefit your business
Brand and brand building for business success
Content marketing and why the right type of content is essential in attracting your target audience
The main social media sites for promoting your business
Why you should consider local SEO when developing your strategy
The importance of review marketing in the growth of businesses today
Email marketing and why it is one of a crucial part of digital marketing
Getting the most out of Google Ads in promoting your business
Digital marketing is vital to the growth of your business. It is a process that requires time if you want to see positive results. Dont hinder your growth by depending on traditional advertising methods.

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Social Media Marketing for Beginners How to Use Social Media for Business and - photo 1
Social Media Marketing for Beginners
How to Use Social Media for Business and Content Creation Essentials in 2020. A guide to Become an Influencer and Maximize Your Success Online with Digital Marketing
Miller J. McDonald
Copyright 2019 - All rights reserved.
The content contained within this book may not be reproduced, duplicated or transmitted without direct written permission from the author or the publisher.
Under no circumstances will any blame or legal responsibility be held against the publisher, or author, for any damages, reparation, or monetary loss due to the information contained within this book, either directly or indirectly.
Legal Notice:
This book is copyright protected. It is only for personal use. You cannot amend, distribute, sell, use, quote or paraphrase any part, or the content within this book, without the consent of the author or publisher.
Disclaimer Notice:
Please note the information contained within this document is for educational and entertainment purposes only. All effort has been executed to present accurate, up to date, reliable, complete information.
No warranties of any kind are declared or implied. Readers acknowledge that the author is not engaged in the rendering of legal, financial, medical or professional advice. The content within this book has been derived from various sources. Please consult a licensed professional before attempting any techniques outlined in this book.
By reading this document, the reader agrees that under no circumstances is the author responsible for any losses, direct or indirect, that are incurred as a result of the use of the information contained within this document, including, but not limited to, errors, omissions, or inaccuracies.
Table of Contents
Introduction
Entrepreneurship has become a way of life for many individuals in modern times. This is an excellent option for people who would prefer not to have a boss and build a business empire on their own. The majority of these people are risk-takers that see opportunities where others dont.
Starting a business as an entrepreneur or maintaining consistent growth of the company can be challenging for most people. The industry thrives on making sales to customers. If there is no increase in the number of loyal customers, there is a limit to how much the business can grow.
Despite your penchant for risk-taking, I know you understand that there are vital steps to take when growing a business. An example is engaging in various marketing campaigns.
One of the most influential forms of marketing in the world today is digital marketing.
Digital marketing is the use of a digital medium to promote your business or product. The digital medium is generally the internet.
Knowing that digital marketing can help you to grow your business wont solve the problem at hand. What you need is to learn how to engage in digital marketing. That is what this book offers. It will help you to be in the right position to market your business on all digital platforms, and potentially reaching thousands of new customers. This book focuses on the most effective form of digital marketing: social media marketing.
Are you confused on what platforms to use? How to create content? Or how to use paid adverts? This book will introduce all these aspects and more to you.
Digital marketing is one of the things I learned a little late. It was crucial to the growth of my business, but I didnt see the value in adding it to my marketing strategy before. I didnt put much faith in digital marketing.
I later regretted that decision when digital marketing became the focus in the business world. Other businesses seized the initiative and made excellent progress in reaching their customer base while I was left behind.
The truth is that in business, you are bound to make mistakes. I made mine, but I quickly found a way to correct them. I did my research, and I was eventually able to make steady progress.
My motivation during this period came when I tried out something new and immediately saw positive results.
I was loving everything that I was learning. In the years that followed, I kept at it. I worked as a consultant and helped many people get the most out of digital marketing. As an entrepreneur, this is another profitable income flow I have created.
Upon completion of this book, you should be at a level to start your digital marketing campaign. A significant benefit of learning digital marketing is the significant reduction you will enjoy seeing on your marketing expenses. Not to mention, the returns are that much better.
With the simple tips and tricks I have put together for this book, you will understand the importance of social media in your business. You will discover you have become more knowledgeable about content marketing, email marketing, and making use of some of the popular platforms in building your business.
It doesnt matter if you havent worked on any digital marketing before reading this book.
If the growth of your business matters to you, then learning digital marketing cant be put on hold any longer. Fail to start now, and you may miss your opportunity to make a difference. This is a prime example of how procrastination can ruin both lives and businesses.
For anyone willing to grow their business to avoid regrets in the future, then you must follow the guidelines in this book. It is time to get down to business.
Prepare yourself for a journey to change the current state of your business for the better.
Chapter 1: Social Media Marketing
What is Social Media
Social media is a term that refers to the various web-based platforms, applications, and websites that support content creation and sharing by multiple participants. This results in a social network among the participants.
Social Media History Social media as a form of communication is filled with a - photo 2
Social Media History
Social media, as a form of communication, is filled with a rich history that you must understand if you are to appreciate it. Since we are focusing on social media as a form of online communication, this goes as far back as the 1960s. The history of social media includes some of the platforms that paved the way for the likes of Facebook, Instagram, Twitter, and YouTube.
Every time I think of emails, my mind goes back to my younger days when I used letters to communicate with my grandparents. There was something that felt good about exchanging these hand-written notes. Nonetheless, these technological advancements made things much easier.
The ARPANET project in the 1960s can be said to be the foundation of the research that led to the development of the World Wide Web, or the beginning of URLs as we know them today. The earliest use of newsgroup posts, articles, and newsletters in virtual communication are traced back to the introduction of Usenet in 1979.
The development and release of GENie in 1985 saw the general public and businesses engage in the use of the online service in easing communications. As one of the earliest forms of social media, it had an estimated 350,000 users on its platform. Although GENie remained relevant until the 1990s, its success was short-lived.
Other platforms for communication that made their debut in the 1980s include Listserv in 1986 and Internet Relay Chats (IRCs) in 1988. Listserv provided an opportunity for individuals to send a single email to more than one user. This is a carbon copy (CC) feature on emails today.
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