Baker - DAM Digital Age Marketing

Digital Age Marketing@Small Businessby Copyright 2014 by [Marshall Baker]ISBN-13: 978-1481037181

All Rights Reserved.No part of this publication may be reproduced in anyform or by any means, including scanning, photocopying, or otherwisewithout prior written permission of the copyright holder.

Disclaimer and Terms of Use: The Author and Publisher has strived to be as accurateand complete as possible in the creation of this book, notwithstanding the fact that hedoes not warrant or represent at any time that the contents within are accurate due tothe rapidly changing nature of the Internet. While all attempts have been made to verify informationprovidedinthis publication,theAuthor andPublisher assumes noresponsibility for errors, omissions, or contrary interpretation of the subject matter herein.Any perceived slights of specific persons, peoples, or organizations are unintentional. Inpractical advice books, like anything else in life, there are no guarantees of incomemade. Readers are cautioned to reply on their own judgment about their individualcircumstances to act accordingly. This book is not intended for use as a source of legal,business, accounting or financial advice. All readers are advised to seek services ofcompetent professionals in legal, business, accounting, and finance field.

Introduction14 Keys to Online Marketing Success8It All Begins With A Plan9What makes up a good website?12

Explode Your Return on Investment15
Interesting Statistics16
A Simple Internet Marketing Plan:17
Dominate the Internet17
7 Things Few Local Businesses Do19
Latest News Feed / Blog Updates20
List Building21
Free Reports / Giveaways21
Video22
Basic SEO22
Testimonials23
Mobile Friendly Website23

Organic Listings27

It may not come as a shock to you unless youve been out of touch with thebusiness worldfor awhile,buttherehas beenamajor shiftinhowtosuccessfully market your local business.

These days so many business owners are scratching their heads trying to figureout why their leads, customers or sales have dropped off and what they can doabout it. Well, the good news: This is what this book will answer for you.

You see, the shopping habits of consumers changed in alignment with economic conditions and technology. Which means, tried, tested and proven marketingstrategies of the past no longer work.

Marketing techniques that many local businesses used to depend on to reachtheir market in the past are now ineffective.This means Yellow Page ads,newspapers and other types of hardcopy advertising are becoming redundant.This is because the ads do not get the same amount of exposure they oncereceived. In fact, do you know where your copy of the Yellow Pages is now?

These days, people are looking more and more to the internet to find informationabout the services and products they use every day.Additionally, theyresearching not only locally, but theyre searching nationally and internationally too.

This brings up an interesting question: Do you know your customer-base, or areyou struggling to grow your marketing share by using outdated numbers andstatistical information from years past?

If you want your business to reach new customers in the current marketenvironment, then you need to wake up, because while you were sleeping your competitions market power went global!

Your business name and your product or service must be where your customerbase is searching for your products or services.

They are searching on the Internet.The easier it is to find your business on theInternet, the more revenue youre going to generate from sales. Translation: Theresults are going to show up as big bucks on your bottom-line! It is that simple.

What many business owners dont realize is this means setting up your business with an online shop-front that is open 24/7 to anyone who wants to visit. I call this your website. Your website in todays marketplace has to be more than just anonline brochure.

This small thinking, still in the box approach just doesnt cut it anymore.Youmust think of the Internet as a powerful marketing tool that can really help your business grow.Yes, grow, as long as it follows some basic online marketingprinciples. These principles can help you convert browsers to leads or buyers.

As more and more businesses catch on to the immense power of the Internet tohelp them, more businesses boost their bottom-line profits.Result: An increasein businesses throwing up websites on the Internet to try and get in on the action.

The downside of this though is most fail miserably, because they put little to nothought behind their website.However, their competitors (who use a variety ofspecific online marketing techniques), stand out from the crowd do extremely well.
Not to mention, your site also needs to be search engine friendly. Long gone arethe days when you could simply build a website and add in a few meta-tags. Nomore presto your site hits the front-page of the search engines.

Today, because of the ever increasing number of businesses wanting to getfound on the Internet, unless you apply specific Search Engine MarketingStrategies to your website it probably wont get very many visitors to it; whichmeans you wont get much business.

Getting business from the Internet is an ever changing medium that even InternetMarketing experts have to work damn hard to keep up to speed.

Where does this leave the average business owner? It leaves them scratchingtheir heads about what they need to be spending their marketing budget on toget leads, customers or sales from the Internet.

Business owners have their hands full managing staff and keeping customers happy, coupled with the day-to-day business operation.When you add in thesuper fast-paced world of online marketing, and toss in business owners trying tofigure out what to do, then youre left with business owners who dont knowwhere to begin.

What exactly is Internet Marketing?

It is broken down into the different ways your business finds people who aresearching for products or services online. But thats not all; its also about brandawareness; social proofing and developing a strategy that will help your business stand out from the ever increasing crowd trying to market their business online.

Ask yourself the following two questions. Then answer each.
Look at the list below and ask yourself: What do I know about each area on thelist? Do I know how each can help me dominate the Internet?
!Organic Traffic
!Paid Traffic
!Social Media Traffic
!Backlinks
!Social Proof
!Reputation Management
!Website Conversion Strategies
!Opt-in Forms
!Squeeze Pages
!Purpose of a Blog
!SEO
!PPC
!Content OptimizationDont be alarmed if you answered --not much! This is expected.

The good news is by the time you have finished reading this book your understanding will be massively different. In fact, youll know exactly what youneed to do to market your business on the Internet. Youll also know how to cashin on the best advertising medium that has ever hit the marketplace.

To make it even clearer, what I love about using the Internet is it has the ability todrive a stampede of qualified leads to your virtual shop-front, or as some call ityour 24/7, no-days-off, sales machine.The fact is the return on investment(ROI), possible, makes every dollar you spend on advertising virtually staggering.

I, personally, have seen a return as high as 47,000 percent ROI for emailmarketing campaigns. This is simply unheard of in most of the traditional or printbased advertising mediums we once relied on.

The point is clear, whether you make $2 for every dollar you spend on your marketing budget, or $1,000 for every dollar spent, the opportunity for your profits to soar and the opportunity for your business to boom is only limited by your knowledge and how quickly you apply it.