Odame Paul - Digital Marketing: The New Rules Of Digital Marketing. Digital Marketing Made Simple, Learn Latest Skills, Techniques And Strategies.

LITMUX.COM

DIGITAL MARKETING

The New Rules Of Digital Marketing. Digital Marketing Made Simple. Learn Latest Skills, Techniques And Strategies.

Publishers Cataloging-In-Publishing

LITMUX, 2014

Digital Marketing: The New Rules Of Digital Marketing / by Litmux

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Digital Marketing: The New Rules Of Digital Marketing

By

Litmux

Copyright Litmux.com

First published in 2018

Latest Update 2021

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About LITMUX

Litmux.com is a specialty digital publishing firm Founded in 2014. Our commitment to quality and innovation, has helped inform and educate a global community of entrepreneurs, business professionals and individuals. Working in close collaboration with expert researchers and industry professionals, Litmux disseminates quality content within these core subject areas:

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CONTENTS

Dedication

Preamble

Chapter (1-21)

First Section : Online Marketing

1. Internet Marketing For Growth

2. Understanding Web Content

3. Secrets To Selling With Emotional Content

4. Psychological Triggers Of Copywriting

5. Search Engine Optimization SEO

6. Tips on Using Google Image Search

7. Social Signals Can Facebook and Twitter Help My SEO?

8. Best SEO Practice

Second Section : Digital Campaigns

9. What Is A Campaign?

10. Marketing Campaign

11. Digital Marketing Campaign

12. SEO Campaign

13. Social Media Campaign

14. Campaign Analytics

15. Campaign Management

Third Section : Online Reputation Management

16. Corporate Reputation And Image

17. How Social Media Helps With PR

18. What Is The Impact Of Social Media On PR?

19. Online Reputation Management

20. Brand Reputation Management Strategies

21. Building Corporate Reputation And Image

DEDICATION

This Master Piece Is Dedicated To The Creator Of The Universe, For The STRENGTH YOU GIVE US EVERY SINGLE DAY And A Purpose To Live.

Preamble

Effective digital marketing efforts help communicate what you do, not what you sell. When your brand story engages your audience, you gain their attention and create positive interactions with your brand. In the process, you become top-of-mind with your customers the next time they seek a solution for a problem related to your area of expertise.

Thus a great digital marketing is all about deploying customer experience to deliver on the promise a brand makes to its consumers. And that's why it is a must-have for every business - big or small.

This book Digital Marketing provides modern concepts of digital marketing, which is very important for your marketing success. Enjoy!

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Chapter 1

Internet Marketing For Growth

The Internet has radically transformed how we build and promote businesses: We have access to far more resources and far more potential than ever before.

Buying behavior has drastically changed over the past decade, and now more consumers are starting (and often ending) their buyers journey online, virtually showing the effectiveness of how digital marketing works. This shift in the way that consumers make purchasing decisions and buy products and services has made digital marketing a must for any business thus trying to compete in the modern marketplace, regardless of size or industry.

Digital marketing is important because it aligns with the way consumers make purchasing decisions. Studies by analysts such as Gartner indicate that increasing numbers of consumers use social media and research on mobile Internet to carry out preliminary product and price research before making final decisions. Digital marketing enables you to build relations with customers and prospects through regular, low-cost personalized communication, reflecting the move away from mass marketing. Digital marketing combines Internet marketing and mobile marketing for effective growth.

Also called online marketing, Internet marketing is the process of promoting a business or brand and its products or services over the Internet using tools that help drive traffic, leads, and sales.

Internet marketing is a pretty broad term that encompasses a range of marketing tactics and strategies including content, email, search, paid media, and more.