Upendra Rana - Digital Marketing Strategies- Dos and Donts

This EBook is your guide to the 5 Pillars of social media marketing, and how you can leverage social media for your companys success:

Pillar 1: What is Social Media? We breakdown social media marketing into its core components so that you can understand the fundamentals. Social Media is about building a conversation with your clients and consumers.

Pillar2: Common Mistakes Companies Make With Social Media Though you may understand social media and have a solid foundation to build on top of, it is still possible to fall into the common pitfalls and mistakes that most companies make. Avoid the crucial mistakes and youll be well positioned for social media success.

Pillar 3: The Different Ways Companies Use Social Media Now that you understand the common pitfalls, its time to take a look at the companies that get it right.

Companies are successfully using social media to drive sales, build traffic, hire employees, build a community, and create a positive, well-known brand.

Pillar4: A Framework for Developing a Social Media Strategy The strategy development portion of a social media campaign is crucial for the success of a company. You must ask and answer the appropriate and relevant questions to develop the right campaign: What social sites are your target market currently using? How much time is needed to consistently interact with your social community?

Pillar5: How toMeasure Return on Investment Strategy and research are of course only half the battle. Once your strategy is set, its time to execute by either building a team, training your current team, or hiring outside consultants to implement. This is by far the most important part of social media marketing so it is of the utmost importance that you get it right.