Joanne Sweeney - Public Sector Marketing Pro: The Definitive Guide to Digital Marketing and Social Media for Government and Public Sector

Digital fluency is imperative in the public sector, where the mission is delivering citizen services to the public. Joannes book presents digital tactics and strategies in relatable ways applicable to your daily work. Its an instruction manual to use the rapidly evolving technologies of today and prepare you for the workforce of tomorrow.

Tom Cochran, former digital advisor to president Barack Obama, thomascochran.com

Public sector agencies have no choice but to embrace digital marketing and social media. An effective communications strategy must meet your audience where they areonline. Public Sector Marketing Pro provides the perfect primer for all public sector marketing and communications professionals. Its a must-read if you want to stay relevant in todays digital environment.

Melonie Dodaro, author of LinkedIn Unlocked and CEO of Top Dog Social Media

Joanne has done whats been needed in her industry for quite some time shes made sense of a crowded, noisy digital marketing world in a way that will empower those that spearhead change and make a difference, whether theyre a marketer, manager or leader in the public sector industry.

Chris Ducker, bestselling author of Rise of the Youpreneur

The book that public sector communication managers were waiting for. A comprehensive story that gives all you need to build the best online strategy for your organisation. Joanne mastered making the sometimes hard-to-understand online communications world crystal clear for everyone. This book supports newcomers to get the necessary information to build up the best strategy, and advanced communicators to rethink your strategy and make it even better.

Celina Kremer, social media coordinator, EPP Group in the European Parliament

With the current global political climate and trust in government waning, this book is a definite must-read for anyone involved in digital communications in government! This book is a how-to step-by-step guide, which is often missed in the current literature... Public Sector Marketing Pro gives you practical and clear advice.

Charlie Hamer, global co-founder, Public Sector Network

This book is essential reading for anyone working in social media in the public sector. Joanne really understands how the public sector differs from the private, how our goals and KPI s need to mirror that of our overall communications strategy and how our social strategy should be built with culture in mind. We have a relatively new teamthis book will really help guide us as we plan for the next iteration of our social strategy.

Muiriosa Ryan, social media manager, Health Service Executive

Whether you are a marketing pro or youre just starting to set up your digital strategy, Public Sector Marketing Pro is a must-read. I could hardly put it down. Providing a chapter-by-chapter checklist illustrated by relevant examples and filled with industry research, it has easily become my social media strategy bible.

Lucie adov, social media manager, Council of the European Union

Are you a public sector marketing pro and not sure where to start with digital marketing transformation? Perhaps confused by this fast-paced industry? Look no further, this is the book for you! Public Sector Marketing Pro is an encyclopaedia of knowledgeeasy to follow, understand and apply. Its possible to dive in at any stage and find the answers you need. Its my go-to resource.

Bobby Barbour, Abhaile communications manager, Citizens Information Board

This book is great for anyone working in the public sector looking to delve into the digital world. An interesting read full of great insights, tips and tricks. Its the perfect handbook for anyone starting out, and so enjoyable to read.

Ciara Drohan, communications executive, Workplace Relations Commission

This book is packed full of practical tips, insights and toolkits for navigating the unique social media landscape that exists in the public sector. From developing social media strategies to dealing with crisis situations, to how to target specific audiences so that we can deliver the best and most relevant information to the population of Ireland and beyond. Joanne has laid out all of her superlative knowledge and experience in this field for you. It will be my bible from now on.

Elaine Naughton, senior IT executive/digital media and communications advisor, Office of the Chief Information Officer, Health Service Executive

Joannes book is an essential read to help public sector marketing pros move forward in these digital times. There are so many actionable takeaways that this book will sit on my desk and be dipped into most days.

Niamh English, specialist in poisons information, National Poisons Information Centre, Ireland

Joanne Sweeney has written a comprehensive book on social media that serves existing marketing professionals in the public sector. In the era of fake news and growing misinformation, this book offers public sector marketing pros solid advice on how to turn the discussion around and use social media for the good of the citizens. Public Sector Marketing Pro is for everyone who has a leadership role and is ready to embrace the Digital Age. And who isnt?

Sigrun Gudjonsdottir, entrepreneur, business strategist, Europes leading business mentor for female online entrepreneurs

To my dearest Sophie and Bobby.

Let my influence shine a light on your future paths. Understand that every day is an opportunity to learn, so immerse yourself in the school of life. In flexing your conscious and subconscious minds, you will become skilled at accepting what is. Remember, with every challenge, there are at least two solutions. And, of course, Im always here for you, without judgement or ruling.

Yours in motherhood and writing.

Mammy

Step into the shoes of your citizens and be prepared to fully embrace the new revolution in how we work. The digital world is evolving at such a pace that legislation, skills, work practices and organisational policy cannot keep up. The Digital Age, or S Age (search, social and smartphone), has transformed human interactions and ideologies, and ultimately influences how we behave. It is the age when our curiosity has deepened (search), our voices have grown louder (social media) and our demands have intensified (smartphone).

Digital transformation in government and public sector agencies shakes up traditional work practices, challenges leaderships personal bias and reframes the fundamental premise of something being in the public interest. I use the terms government and public sector interchangeably throughout this book to reflect all types of bodies that have a government remit, so this includes governments and houses of parliament, government departments, public and civil servants, police forces, politicians and political parties, non-profit agencies, state-funded programmes and economic development agencies, semi-state bodies, charitable organisations, tourism, education, health, defence and other similar organisations that are state supported.

The public interest, previously dictated by civil and public servants, politicians and policy makers, is increasingly in the hands of the peoplethose the government and civil service are there to serve.

Heres a sample of how communications tasks have transformed with the rise of the Internet and social media.

The Evolution of Communications