DJ Heckes - Full Brain Marketing for the Small Business: Merging Traditional, Digital & Social Media

Copyright 2009

All rights reserved. Printed in the U.S.A.

Visit our website at www.HachetteBookGroup.com.

Permission to reproduce or transmit in any form or by any means, electronic or mechanical, including photocopying and recording, or by an information storage and retrieval system, must be obtained by contacting - djheckes@gmail.com

To order this book go to WWW.AMAZON.COM or call 866-239-4424 (Toll Free)

First eBook Edition: May 2010

ISBN: 978-1-596-59507-1

For the entrepreneur starting up a service business or for a small service business owner working on growing and sustaining his/her business, DJ Heckes book should definitely be on their books to read list. It provides invaluable insight into leadership, as well as business and marketing strategies for winning in good times and in bad times. She shares what she has learned from life experiences and most important her experiences with running a successful business. Having been recognized by the American Marketing Association for her leadership and accomplishments with the New Mexico Chapter of the AMA and being awarded the 2007 Small Business of the Year for the state of New Mexico just reinforces that she knows how to win in business.

Dennis Dunlap - Chief Executive Officer

American Marketing Association

If you own, run or want to start your own small business then Full BRAIN Marketing will give you a common sense road map to winning in the marketplace that you will refer to again and again.

Joe McVoy, President - Profitable Marketing Systems

Lafayette, CO

DJ Heckes has written a book that delivers what is missing in most business development and marketing textsthis book is both understandable and believable! She has lived what it means to grow and persevere as an entrepreneur, and this much needed book will help anyone else who is venturing down this path of living their own business dream. When you use this how-to guide in your own business, I expect you could achieve comparable success to what DJ has accomplished.

Dave Meurer - Serial Entrepreneur

Albuquerque, NM

Thanks for allowing me to review your book. This book provides an excellent, concise overview of business marketing. It was full of actionable business wisdom and sets out a concise marketing message. You lay out the ideas and strategies in such a clear fashion by giving scores of useful business growth systems. Youve developed a very effective marketing primer.

J. Wayne Story, CEO - Direct Marketing Strategies Rx

Rio Rancho, NM

DJs enthusiasm and willingness to share what shes learned make this book a pleasant read and a valuable resource. She provides the guidelines to keep a business owner focused on the marketing initiatives necessary to build a strong, sustainable business. You will feel empowered by her confidence and succeed under her direction.

Sandy Behrman

Former Small Business Optimization Specialist

If youre a business owner looking for real-world strategies to survive in turbulent times, this book is definitely for you. Award winning entrepreneur DJ Heckes explains it all from the perspective of a dynamic, creative business woman whostarting from scratch with just a computer and telephone in her bedroomhas built two well-established and growing firms. Im proud to call DJ my friend thrilled by her success and delighted that she has written this very much-needed book.

Jane Blume - Owner & Principal - Desert Sky Communications

Albuquerque, NM

For Small to Medium size Business owners, [DJ Heckes] is the voice of our time. As she has captured the first glimpse of the emerging challenges which confront our ilk. This is a must read for business owners who wish to succeed in the face of a changing business paradigm. Having navigated these waters herself, the book explores, discovers and charts todays landscape. Get into this material early and often if you wish to benefit from the lessons DJ has carefully crafted to fit into our bootstrap world. You would be wise to take a break from the grindstone and make this investment. I am, and plan to follow up with my results on her BLOG ( www.mystudioe.com/blog). I invite everyone to see the proof in the pudding online. Hopefully this is only a flagship, heralding the first of many such works to come! Thanks for christening our voyage!

Perry Berryhill - President

Panacore Corporation - Dream Awaken Believe

This is definitely a practical marketing book for small business owners. After all, marketing is about loving your product and getting it to people who will love it. The book was easy to follow and gave me valuable insight of what stage my business in now for forward thinking in how to get more visibility and more customers. DJ Heckes demonstrates this full brain marketing in her day to day business practices. Wish Id known DJ when I started my niche market business eight years ago.

Yashoda Naidoo - President and Founder

Annapurnas World Vegetarian Cafe

I recall being in my twenties and always looking for ways to use my entrepreneurial spirit. I married and settled down early in life and had two children in my twenties and one in my thirties. I have always been a working mother who believed you can empower yourself to do anything you set out to do with the right attitude, knowledge, and skill set. My career started in the legal field, and I worked my way up from legal secretary to certified legal assistant. No matter where I worked, I loved what I did and was always a key employee. My work history is built on character, ethics, and integrity with a lot of passion, discipline, and energy.

I finished my bachelors degree at age thirty and worked hard to achieve this goal while raising my children and working full-time. For a number of years, I had faced the challenge of balancing quality of life with full-time work and school. I was a military wife and we moved around often. Every time I started back at school, we would move and I would have to find a new college and a new focus on a degree plan. I have many other certifications and achievements (including certified legal assistant, SBA E200 graduate, and many leadership courses throughout the years), but what I am most proud of is what I am doing with my life.

It has always been my dream to help others through what I have learned in education, training and practical business experiences. What I have found over the years is how much of my right and my left brain is used throughout each day as a business owner. Scientists have determined that the right brain is the creative side and the left brain is the statistical and logical side. Todays business owner and leader must use his or her full brain to be successful. The information and insight I share in this book will illustrate how.

Being an avid reader is important to grow a company. Some of my favorite authors and books are about leadership, marketing, and how to tie the two together to be successful in todays challenging world of business. Some of my favorite authors are Seth Godin, Bob Berg, Jim Collins, Michael E. Gerber, Dale Carnegie, Allen Fishman, David Allen, and the list goes on. Most of these authors have one thing in common; they believe success comes from striving to become a better self. You must have the power and ability to produce desired results and create value for others in the process. Knowledge represents potential power. You use action to produce the desired results.

Also, my experience as a volunteer with the American Marketing Association (AMA) both locally in the New Mexico American Marketing Association Chapter and at the national level as a Professional Chapter Council volunteer in the past decade has taught me valuable information. These resources and experiences have provided me tools to use both as a marketer and as a business owner who is passionate about marketing. I attribute much of what I know to the value received as a member of the AMA. Being a member of the AMA has provided me access to a wealth of knowledge through their database resource library and online community information. It has also provided me a foundation for surrounding myself with other professional marketing members to share insights and information.