John Arnold - E-Mail Marketing For Dummies

E-Mail Marketing For Dummies, 2nd Edition

by John Arnold

E-Mail Marketing For Dummies, 2nd Edition

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Copyright 2011 by Wiley Publishing, Inc., Indianapolis, Indiana

Published simultaneously in Canada

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Library of Congress Control Number: 2011924136

ISBN: 978-0-470-94767-8

Manufactured in the United States of America

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About the Author

John Arnold is the author of three marketing books in the best-selling For Dummies series: In addition to this one, hes also written Web Marketing All-in-One Desk Reference For Dummies and Mobile Marketing For Dummies . He also writes the Marketing Tools & Technologies column for Entrepreneur Magazine Online at Entrepreneur.com.

John is a small business advocate and entrepreneur with a passion for helping small business owners succeed through his writing, speaking, training, and consulting. He owns a small business marketing agency called Aveta Marketing that specializes in lower-cost, outsourced marketing solutions for small businesses and nonprofit organizations.

John also helps big brands learn how to help their small business customers become more successful marketers. He has developed marketing training and certification programs for brands like Coca-Cola, Constant Contact, The Mobile Marketing Association, and other companies you might know.

John lives and works in Boulder, Colorado. Visit his Web site at www.JohnArnold.com to inquire about marketing training programs, speaking, consulting, or outsourced services.

Dedication

This book is dedicated to the individual entrepreneurs who love the spirit of free enterprise and who live to share their personal passions with their customers and their communities.

I also dedicate this book to the One who causes all things to work together for good and reminds me that e-mail is not the most important thing in life.

Authors Acknowledgments

For supporting me through a second edition of this book, I would first like to thank my wife and kids for enduring my workload and for their belief in sharing lifes experiences together. You guys are the best family anyone could hope for.

Next, I would like to thank Matt Wagner for running an ideal literary agency. This book wouldnt have been possible without his experience and guidance.

Special thanks to the super team of professionals at Wiley Publishing. Id like to thank Executive Editor Steve Hayes for offering me so many great opportunities and for helping me to understand the Dummies process.

I would also like to thank the team at Constant Contact. The success of this book would not have been possible without Gail Goodman, Eric Groves, Robert Nault, Annette Iafrate, and many others at the company. Constant Contacts commitment to small business and in particular its investment in educational programs was paramount in my being in the position where I could author this book.

Finally, I would like to thank T.J. Carney for his outstanding legal counsel (the world doesnt need more lawyers, just more good lawyers), and Jon Schallert for his commitment to helping small business owners succeed and for first inspiring the momentum to write this book.

Publishers Acknowledgments

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Executive Editor: Steven Hayes

Copy Editor: Virginia Sanders

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