Peter Arnold - Making Direct Mail Work for You: Get Great Results from All Your Direct Mail
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Making Direct Mail Work for You: Get Great Results from All Your Direct Mail
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Direct mail is a proven and effective method of promotion for most types of organization, large or small. This book sets out, in a simple and graphic way, exactly how to initiate and run your own direct mail system. It also shows how to avoid the pitfalls and maximize effectiveness and efficiency.
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Making Direct Mail Work : Get Great Results From All Your Direct Mail
author
:
Arnold, Peter.
publisher
:
How To Books, Ltd.
isbn10 | asin
:
1857032977
print isbn13
:
9781857032970
ebook isbn13
:
9780585242965
language
:
English
subject
Direct marketing.
publication date
:
1999
lcc
:
HF5415.126.A76 1999eb
ddc
:
658.8/4
subject
:
Direct marketing.
Page 1
Making Direct Mail Work
Page 2
Books to change your life and work. Accessible, easy to read and easy to act on-other titles in the How To series include:
Writing a Press Release How to get the right kind of publicity and news coverage
Getting More Business How to gain new customers using proven marketing techniques
Doing Business on the Internet How to use the new technology to win a competitive edge
Mastering Book-Keeping A practical step-by-step guide
Setting up a Limited Company How to form and operate a company as a director and shareholder
The How To series now contains around 200 titles in the following categories:
Business & Management Computer Basics General Reference Jobs & Careers Living & Working Abroad Personal Finance Self-Development Small Business Student Handbooks Successful Writing
For full details, please send for a free copy of the latest catalogue to:
First published by How To Books Ltd, 3 Newtec Place, Magdalen Road, Oxford OX4 1RE, United Kingdom. Tel: (01865) 793806. Fax: (01865) 248780. email: info@howtobooks.co.uk http://www.howtobooks.co.uk
All rights reserved. No part of this work may be reproduced or stored in an information retrieval system (other than for purposes of review) without the express permission of the publisher in writing.
Copyright 1999 Peter Arnold
British Library Cataloguing in Publication Data. A catalogue record for this book is available from the British Library.
Edited by Alison Wilson Cover design by Shireen Nathoo Design Cover image by PhotoDisc Cartoons by Mike Flanagan
Produced for How To Books by Deer Park Productions Typeset by Kestrel Data, Exeter Printed and bound by Cromwell Press Ltd, Trowbridge, Wiltshire
NOTE: The material contained in this book is set out in good faith for general guidance and no liability can be accepted for loss or expense incurred as a result of relying in particular circumstances on statements made in the book. Laws and regulations are complex and liable to change, and readers should check the current position with the relevant authorities before making personal arrangements.
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