Ray Jutkins - Power direct marketing: how to make it work for you
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Power direct marketing: how to make it work for you
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Ray Jutkins shares his secrets on direct marketing in this second edition. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as E-mail and the use of Web sites.
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Power Direct Marketing : How to Make It Work for You
author
:
Jutkins, Ray.
publisher
:
NTC Contemporary
isbn10 | asin
:
0844242985
print isbn13
:
9780844242989
ebook isbn13
:
9780071392792
language
:
English
subject
Direct marketing.
publication date
:
2000
lcc
:
HF5415.126.J874 2000eb
ddc
:
658.8/4
subject
:
Direct marketing.
Page iii
Power Direct Marketing: Second Edition
How to Make It Work For You
Ray Jutkins
Page iv
Library of Congress Cataloging-In-Publication Data
Jutkins, Ray, 1936 Power direct marketing : how to make it work for you / Ray Jutkins. 2nd ed. p. cm. Includes index. ISBN 0-8442-4298-5 1. Direct marketing. I. Title. HF5415.126.J874 1999 658.8'4dc21 98-54274 CIP
Rev.
Interior design by Impressions Book and Journal Services, Inc.
Published by NTC Business Books A division of NTC/Contemporary Publishing Group, Inc. 4255 West Touhy Avenue, Lincolnwood (Chicago), Illinois 60712-1975 U.S.A. Copyright 2000, 1994 by Ray Jutkins All rights reserved. No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the prior written permission of NTC/Contemporary Publishing Group, Inc. Printed in the United States of America International Standard Book Number: 0-8442-4298-5
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