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A 10-pound heart of Godiva chocolates couldnt possibly be more delicious and satisfying than the juicy nuggets that fill this anthology of direct marketing wit and wisdom. Read it slowly. Its a book to be studied, to be savored, and--of course--to be unashamedly stolen from. -- Emily Soell, Vice Chairman/Chief Creative Officer Worldwide DraftDirect Worldwide What a treasure chest for direct marketers around the world! -- Bob Stone, Chairman Emeritus Stone & Adler What a brilliant idea this book is . . . for learning and reference by professionals and novices alike. Its a great read, well-organized. -- Martin Baier Denny Hatch and Don Jackson have done our industry a great service. . . . Anyone who reads this book and puts its lessons to work will profit mightily from it. -- Arthur Middleton Hughes, Executive Vice President ACS, Inc. They left out one secret: Buy this book. -- Murray Raphel Raphel Marketing Hatch and Jackson rule with their new 2,239 Tested Secrets for Direct Marketing Success. Theres nothing else like it! -- Jim Rosenfield, Chairman Rosenfield & Associates Denny and Don have done it! . . . Their unique collection of the direct marketing industrys best secrets--covering alternate media to creative and databases . . . to design, fulfillment and Internet marketing . . . to testimonials and telemarketing, and so much more--will prove to be an invaluable yardstick for seasoned direct marketers and neophytes alike. -- John Harrison, President DiMark, a Harte-Hanks Company Jackson and Hatch have . . . organized a readable anthology of the rules for making direct response and advertising work in any business. -- Henry R. Pete Hoke, Publisher Emeritus Direct Marketing Magazine This ones for all of us . . . whether you just entered the business or have gray in your hair, this book is a must. . . . The rules that Hatch and Jackson provide are the result of the experiences of some of the most important innovators in direct marketing. The result is not only a useful tool which I will use frequently, but a compendium of truly BIG ideas! -- Jerry Reitman, Executive Director Chicago Direct Marketing Educational Foundation I was delighted to find this volume is more than just a gold mine of ideas. Its more like a good novel. Open to any page, and its hard to put down. -- Jim Kobs, Chairman Kobs Gregory Passavant
