Bob Stone - Direct marketing success stories-- and the strategies that built the businesses
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Direct marketing success stories-- and the strategies that built the businesses
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Building a successful direct marketing business takes more than luck and creativity - it requires the type of insight and leadership skills that can only be learned through decades of real-world experience. Here, in a single volume, you have at your fingertips the wisdom of the worlds leading direct marketing companies. Their stories will do more than inform less-seasoned direct marketing professionals - they will inspire you to lead your company to unprecedented growth - and profits.
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Direct Marketing Success Stories-- and the Strategies That Built the Businesses
author
:
Stone, Bob.
publisher
:
NTC Contemporary
isbn10 | asin
:
0844236659
print isbn13
:
9780844236650
ebook isbn13
:
9780071397070
language
:
English
subject
Direct marketing, Success in business.
publication date
:
1995
lcc
:
HF5415.126.S756 1995eb
ddc
:
658.8/4
subject
:
Direct marketing, Success in business.
Page i
Direct Marketing Success Stories
...and the Strategies that Built the Businesses
Bob Stone
Printed on recyclable paper
NTC Business Books a division of NTC Publishing Group Lincolnwood, Illinois USA
Page ii
Library of Congress Cataloging-in-Publication Data Stone, Bob Direct marketing success stories...and the strategies that built the businesses / Bob Stone. p. cm. ISBN 0-8442-3665-9 1. Direct marketing. 2. Success in business. I. Title. HF5415.126.S7561995 658.8'4dc2094-17227 CIP
1996 Printing
Published by NTC Business Books, a division of NTC Publishing Group 4255 West Touhy Avenue
1995 by NTC Publishing Group. All fights reserved.
No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group.
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NTC Business Books
1995