Kurtz - Overdeliver: build a business for a lifetime playing the long game in direct response marketing

Praise for
OVERDELIVER

Nobody has paid closer attention to the world of direct response advertising than Brian Kurtz. His new bookhis opus magnumbrings that world to you, in great detail. This is a must-have book for anyone in the business... and anyone seriously interested in how people decide what, when, and how to buy.

Bill Bonner, founder, The Agora

In Overdeliver, Brian chronicles almost four decades of hardcore experience that comes with building an iconic $100 million direct marketing company (and then a multimillion-dollar business on his own)and then committing to teaching all he has learned, condensing it down into something you can absorb in an afternoon. Brian Kurtz is a different kind of author. Hes forgotten more about marketing and sales than most newcomers will ever discover.

Frank Kern

Ive known Brian Kurtz for over 20 years, and he is a direct marketing and direct mail genius.... In Overdeliver, Brian shares how you can use offers, copy, multichannel marketing, continuity and a lot more to be a better marketer, grow your business, make more money and make a big impact in your market. If you want to learn from one of the greatest marketing minds alive, read this book.

Joe Polish, founder, Genius Network and Genius Recovery

Filled with more useful information and history than any other book Im familiar with.... You should dramatically improve your results after reading this book.

Joe Sugarman, direct marketing legend

Brian Kurtz was not only one of the wunderkinds who practically invented DM publishing in the 1980s, but he was also one of the elder statesmen of the industry who guided its transition from paper to electronics in the 2000s. [In this book he] assimilates the best insights and ideas of the industrys best and brightest business leaders. Overdeliver is a must-read.

Mark Ford, chief growth strategist, The Agora, and author of two dozen books, including the bestseller Ready Fire Aim

Brian... delivers a career manual and strategy book that covers every major principle that will affect your bottom line. This book should be on every marketers shelf and its case studies should be burned into every marketers muscle memory.

Perry Marshall, author, 80/20 Sales & Marketing, Ultimate Guide to Google AdWords, and Ultimate Guide to Facebook Advertising

Theres a very small group of true direct response wizards out there... [and Brian is] one of the guys who can change your career and business in a heartbeat with just a casually tossed off piece of advice.... This book is your invitation to join that elite conversation. To finally learn the mind-sets, tactics, techniques, and habits of the best in the biz. Do NOT read this book. Instead, devour it. Insert it into your brain and make it part of your DNA. Its that tight.

John Carlton, copywriting know-it-all, grizzled consultant, and author of The Entrepreneurs Guide to Getting Your Shit Together

Brian Kurtzs Overdeliver refreshes and reminds of the elemental and critical forces that drive response while providing us with all new ways of creating new opportunities in direct marketing.... Destined to be one of the classics.

Greg Renker, co-founder, Guthy-Renker

Overdeliver is the bridge that connects the timeless fundamentals of direct response marketing to the state-of-the-art marketing strategies, tactics, and channels of today.... Brian Kurtz is a living legend... nobody but him could have written this book. I consider it to be among the must-read direct marketing books that should be on the bookshelf of every marketer, every copywriter, and every entrepreneur.

Ryan Levesque, #1 national best-selling author of Choose and Ask

Brian Kurtz knows real marketing better than almost anyone. This book is a must-read for marketers of all generations. From tried and true modern marketing tactics to pearls of old school wisdom, Overdeliver provides a roadmap for jump-starting any organizations marketing efforts.

Ryan Deiss, founder and CEO, Digital Marketer

People claim to be marketing experts when their actual results are never tracked or measured. That is exactly what Overdeliver is not about. Brian has almost 40 years of obsessing, learning and mastering direct response marketing and now hes sharing those secrets in this brilliant book. Read it and implement as fast as humanly possible.

Dean Graziosi, New York Times best-selling author of Millionaire Success Habits and serial entrepreneur

Whatever you are paying for this book, youre paying too little. Marketing is the lifeblood of your business and this book should be required reading for everyone.

Ryan Lee, founder of REWIND

Why do successful entrepreneurs pay Brian Kurtz $20,000 or more per year to be in his Titans Mastermind Group? Youll see for yourself when you read this book.

Steve Dworman, infomercial writer/producer and author of $12 Billion of Inside Marketing Secrets Discovered Through DRTV

Brian has become one of the industrys leading mentorssharing his knowledge of direct marketing and well-honed strategies with some of the fastest-growing companies in our space. Any event he puts on or book he writes will always be at the top of my listand it should be at the top of yours too.

Kim Krause Schwalm, A-list copywriter and copy mentor

If you want to succeed in marketing and DONT buy this book, youd better pray your competition cant read.

Arthur P. Johnson, copywriter, product developer, and infomercial star

Got a low-priced product that youre having trouble selling due to high media costs? Brian reveals how he sold $2 billion worth of products, $39 at a time. Do you think Facebook invented look-alike audiences? Look inside this book and youll find out how Brian and his team were creating regression models (better than look-alikes) back when Zuck was still in diapers! Do yourself a favor and read this book.

Parris Lampropoulos, marketing strategist and copywriter

For years, Ive given to students of marketing a list of 14 must-read booksIve now added Brians book to a new list of 15. Overdeliver is the best direct marketing book since his and my mentor Dick Bensons 1987 Secrets of Successful Direct Mail.

Richard A. Viguerie, pioneer of political direct mail and chairman of American Target Advertising, Inc.

If the word marketing makes you cringe, this book is for you. And if the word marketing makes you salivate, this book is for you. Overdeliver is loaded with time-tested strategies and invaluable ideas... a marketing balm to the sore business soul.

Victoria Labalme, performing artist and performance strategist and member, Speaker Hall of Fame

Over the years, Ive paid Brian tens of thousands of dollars for his money-making, business-building, life-changing advice and insights. Now they can be yours for the price of this book.

David Deutsch, A-list copywriter and author of Think Inside the Box!

If you want to make a lot of money in direct mail, e-commerce, TV, radio, consulting, yard sales, or lemonade, Overdeliver is the roadmap that can make you relentlessly richer. How can I be sure? Brian is directly responsible for generating millions of dollars in income for my business. He can do the same for you... all you have to do is listen.