Here you can read online Bob Stone - Successful Telemarketing full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 1992, publisher: NTC/Contemporary Publishing Company, genre: Business. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:
Choose a favorite category and find really read worthwhile books. Enjoy immersion in the world of imagination, feel the emotions of the characters or learn something new for yourself, make an fascinating discovery.
Successful Telemarketing: summary, description and annotation
We offer to read an annotation, description, summary or preface (depends on what the author of the book "Successful Telemarketing" wrote himself). If you haven't found the necessary information about the book — write in the comments, we will try to find it.
Bob Stone: author's other books
Who wrote Successful Telemarketing? Find out the surname, the name of the author of the book and a list of all author's works by series.
Successful Telemarketing — read online for free the complete book (whole text) full work
Below is the text of the book, divided by pages. System saving the place of the last page read, allows you to conveniently read the book "Successful Telemarketing" online for free, without having to search again every time where you left off. Put a bookmark, and you can go to the page where you finished reading at any time.
Direct marketing, Telephone selling, Telemarketing.
publication date
:
1992
lcc
:
HF5415.126.S76 1992eb
ddc
:
658.8/4
subject
:
Direct marketing, Telephone selling, Telemarketing.
Page i
Successful Telemarketing
Bob Stone Chairman Emeritus, Stone & Adler Professor, Northwestern University John Wyman Distinguished Lecturer, University of Florida Former Vice President of Marketing, AT&T
NTC Business Books a division of NTC Publishing Group Lincolnwood, Illinois USA
Page ii
Library of Congress Cataloging-in-Publication Data Stone, Bob, 1918 Successful telemarketing: opportunities and techniques for increasing sales and profits / Bob Stone and John Wyman.2nd ed. p. cm. Includes index. 1. Direct marketing. 2. Telephone selling. 3. Telemarketing I. Wyman, John. II. Title HF5415.126.S76 199291-30697 658.8'4dc20CIP
Published by NTC Business Books, a division of NTC Publishing Group
No part of this book may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior permission of NTC Publishing Group.
Manufactured in the United States of America.
2 3 4 5 6 7 8 9 AG 9 8 7 6 5 4 3 2 1
Page iii
Contents
Foreword
vii
Introduction
viii
Chapter 1 The Scope Of Telemarketing
1
The Growth Of Telemarketing
2
Telemarketing Defined
3
Segmentation
3
What Customers Really Want
4
Telemarketing Success Stories
5
Classic Case History
7
Chapter 2 Consumer Acceptance Of Proactive Telemarketing
Look at similar books to Successful Telemarketing. We have selected literature similar in name and meaning in the hope of providing readers with more options to find new, interesting, not yet read works.
Discussion, reviews of the book Successful Telemarketing and just readers' own opinions. Leave your comments, write what you think about the work, its meaning or the main characters. Specify what exactly you liked and what you didn't like, and why you think so.
