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Stone Biz Diaz-Ortiz Claire & Biz Stone - Twitter for Good

Here you can read online Stone Biz Diaz-Ortiz Claire & Biz Stone - Twitter for Good full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. City: Argentina, Buenos Aires, Argentina, year: 1955, publisher: Editorial Raigal;Wiley, genre: Home and family. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

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Stone Biz Diaz-Ortiz Claire & Biz Stone Twitter for Good

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Praise for Twitter for Good Twitter4Good is the quintessential handbook for - photo 1

Praise for Twitter for Good

#Twitter4Good is the quintessential handbook for Twitter newbies, social marketing pros, and curious executives alike. Claire packed this guide full of overarching principles, scalable models, practical tips, and real-world case studies, gleaned from an insider's perspective. She debunks the skeptics and clearly maps out how people, content, and technology come together to make a very real impact, 140 characters at a time.

@darbyDARNIT, Petri Darby, director of brand marketing and digital strategy, Make-A-Wish Foundation of America (@MakeAWish)

A marathon achievement! Packed with insights and wisdom. #Twitter4Good illustratessimply and clearlyhow Twitter can propel your business to completely new heights. ReTweet this!

Raymond Nasr, early Twitter advisor and communications consultant

Giving is important to us all, and #Twitter4Good shows how to best use this exciting technology to share your social passions.

@LAAGiving2, Laura Arrillaga-Andreessen, author, Giving 2.0, and founder, Stanford PACS (Center on Philanthropy and Civil Society) and SV2

Twitter provides a direct line to your constituents, where through authentic engagementlistening, learning, conversingyou can build genuine relationships that drive real-world impact. Claire Daz-Ortiz shows organizations how to make the most of Twitter to deliver maximum value for their organization and the world.

@lauramansfield, Laura Adams, digital lead of sustainable business and innovation, Nike

For most organizations, Twitter is a foreign language, feared and misunderstood. Claire Daz-Ortiz has written the greatest translation that exists, turning Twitter into an effective and manageable tool for businesses around the world.

@unmarketing, Scott Stratten, author, UnMarketing

Every non-profit and social justice organization knows now that they need social media to support the work they do. What's still unclear for many is the howwhat to say, when to say it, and how to know if it's working. Claire Daz-Ortiz removes the mystery of tweeting for good. Her nuts-and-bolts guide is indispensable for beginners and experts alike.

@randomdeanna, Deanna Zandt, media technologist and author, Share This!

Copyright 2011 by Claire Daz-Ortiz. All rights reserved.

Published by Jossey-Bass

A Wiley Imprint

989 Market Street, San Francisco, CA 94103-1741www.josseybass.com

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at www.wiley.com/go/permissions.

The foreward is copyright 2011, Biz Stone, cofounder, Twitter, Inc. All rights reserved.

Readers should be aware that Internet Web sites offered as citations and/or sources for further information may have changed or disappeared between the time this was written and when it is read.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

Jossey-Bass books and products are available through most bookstores. To contact Jossey-Bass directly call our Customer Care Department within the U.S. at 800-956-7739, outside the U.S. at 317-572-3986, or fax 317-572-4002.

Wiley also publishes its books in a variety of electronic formats and by print-on-demand. Not all content that is available in standard print versions of this book may appear or be packaged in all book formats. If you have purchased a version of this book that did not include media that is referenced by or accompanies a standard print version, you may request this media by visiting http://booksupport.wiley.com. For more information about Wiley products, visit us www.wiley.com.

Library of Congress Cataloging-in-Publication Data

Daz-Ortiz, Claire.

Twitter for good : change the world one tweet at a time / Claire Daz-Ortiz.

p. cm.

Includes bibliographical references and index.

ISBN 978-1-118-06193-0 (cloth); ISBN 978-1-118-12083-5 (ebk); ISBN 978-1-118-12084-2 (ebk); ISBN 978-1-118-12085-9 (ebk)

1. Twitter. 2. Social networks. 3. Social change. I. Title.

TK5105.888.D53 2011

006.7dc23

2011017846

To Jos, amor.

To Sammy, mwenda wazimu.

To Lara, in payment.

Foreword

In 2008, James Buck, a young photojournalism student attending the University of California, Berkeley, set off purposefully for Egypt to photograph citizens coming together in protest. A charismatic individual, it didn't take long for James to find lodgings and make friends. He hoped that over meals and coffee, his new friends would give news of upcoming protestsincluding locationsso he could be there to capture historic, iconic moments of civil unrest of Egyptian people protesting and share them with the world.

Although he established a strong network of friends, James found once there that he was not hearing about protests until after they had already taken place. He did, however, learn about the speed and efficiency with which these protests were assembledand their powerful impact in various regions. He was also fascinated by how these assemblies so effectively disbanded, very often before the police showed up to make arrests.

Missing out on the action was of increasing frustration to James, especially given the limited time he had to accomplish his goals in Egypt. It seemed that an invisible and incredibly coordinated operation without a traditional hierarchy was operating all around him, and this compelled James to find answers. How were these protests so efficiently and effectively processed with so few arrests? What was the secret?

To get to the bottom of this mystery, James asked around, and his Egyptian friends answered him directly. We all have mobile phones, they told him. We are using them to access a free service that works over text messaging called Twitter. At that time, Twitter, Inc., had been incorporated for only one year, and most of Silicon Valley, not to mention anyone in the United States who had heard of the service, dismissed it as a useless waste of time.

On the advice of his friends, James signed up for Twitter so he could both receive and send Tweets140 character text messageson his simple mobile phone. He used it to chronicle his adventures in short bursts to his friends back at Berkeley, and more importantly, he started following the Tweets of several dedicated protesters. Within a few days, James received the kind of Tweet he had hoped for.

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