Christian H. Godefroy - How to Write Letters that Sell: Copywriting Techniques for Achieving Success through Direct Mail and Emails

Introduction How To Write Letters and E-Mails That Sell

What is a copywriter?

I am often asked this question. To simplify matters, I always tell people that Im just a writer. And its true. I am a writer, but a special kind of writer.

A simple letter that takes me 2 days to write can bring in more income than a book which takes someone else a year to complete.

Copywriters are, with rare exceptions, some of the highest paid writers in the world. The strangest thing is that the less scholarly their writing is, the more they earn.

People with a lot of schooling are actually handicapped in this profession. Academics often come across as sounding dull and too sophisticated. In the world of copywriting, if you want to sell, you need to learn how to cut your sentences, simplify your vocabulary and replace abstract concepts and ideas with images.

I would like to show you how much fun, and how lucrative this profession can be. I have been doing this for the past 25 years, and I love every single moment in this job.

Firstly, as a copywriter, I have the freedom to lead the kind of life I want. How would you like to catch a film or take a nap whenever you feel like it? How would you like to take a weeks vacation every month? Or spend long weekends playing golf or tennis, or doing things with your family and friends?

You cant do all those things with a traditional 9 to 5 job, but being a copywriter allows you to do just that. In fact, most good copywriters I know do not write more than a single letter a month. Yes, just one letter that may take just a few hours work, and they are finished for the month.

So whats the secret? Well, there is one, and it concerns how your subconscious mind works. I can sometimes spend 15 days without writing a single word, but a part of my brain my subconscious is actively working to formulate my next mailing. Its like heating up water it takes time, but when the steam begins to rise the words start pouring out.

Then, when I sit at my desk and the tip of my pen touches the paper the copy flows out effortlessly. Is it magic? No, its pure and proven science. My subconscious brain is dissecting and working on ideas the whole time.

Its all in the preparation, as we will see a little later on.

I live in a beautiful penthouse. My neighbors often see me at home, helping out with chores and odd jobs around the house. I help my wife in her work as an antique dealer. I go shopping and catch a movie whenever I feel like it.

Those neighbors who do not know me often find this perplexing. Most of them think that I was born rich, but theres nothing further from the truth. I saw my own toys and the furniture in my room being sold off at auction during my fathers bankruptcy.

I tried starting several businesses and failed.

But all that taught me something: I would NEVER go through the same experience again. I would NEVER lead a life that is less than the one I deserve. As nave as it sounds now, I actually started looking around to see who earned the most money. In a publishing house for example, I saw a salesman earning more than the owner, and that started me thinking. The same was true in an industrial company.

I set my sights on becoming a salesman, but I was soon faced with 2 important problems:

Firstly, I was shy and introverted, which is not ideal for a salesman.

Secondly, directors who were jealous of the fat paychecks earned by their sales personnel would often reduce their commission, or the size of their territory, seeking to line their own pockets with some of that money.

It was not before long before I found the ideal solution selling on paper. You are vested with the power of a salesman, but not with the fear of selling. You enjoy the earnings of the best of salesmen, but do not depend on your customers. In fact, your best customer often ends up being yourself!

Texts you have written can also keep on paying off 10 or 20 years down the road. Each piece of writing you do becomes your intellectual property, which means that it will always remain yours even if you go bankrupt.

No one can take it away from you, even if they wanted to.

So is it easy to learn how to be a copywriter?

The best texts I wrote were done near a lake or by a swimming pool, or in an airplane.

How can you earn so much money? Well, sales, and especially the kind you are going to learn about, are magic.

Imagine theres a small shop owner. You show up one day and convince him to test a mailing, or place an ad, or do some Internet advertising.

Usually he sits there in his shop, waiting for clients. On some days no one buys anything.

And then, one day, he starts receiving more orders by mail than he usually gets in a year! The postman brings more orders every day, and his e-mail inbox is also full of orders. There he is, with all those cheques, not believing his eyes!

And all thanks to you. Its like youre selling drugs your clients cant seem to do without your texts and the miracles you promise them. Naturally the shop owner will share a part of his newfound fortune with you. Even a small part will represent a lot of money. For you its like a special license to print yourself $100 bills!

Or imagine that you have a computer and place an ad on Google.

Next day dozens of orders arrive. And the same the day after that, and for years to come. The source of income seems to develop all by itself!

All this is possible, even if you dont have a product to sell, even if you dont have an idea.

Are you ready to embark on the most fascinating adventure of your life? To get rid of all your frustrations? To buy that new car youve been wanting so badly? To live the life you never thought was possible? Well, now you can.

ITS ALL UP TO YOU.

Im not saying it will be easy. If you just skim over this method and think you understand everything the first time around, then you will be heading for failure.

But if you read it and re-read it, learn it by heart, and look at the world around you with a new eye, the eye of a copywriter who sees the wonder in everything, who keep notes of facts and surprising stories, then you will succeed.

What is this method going to do for you? Whether you are gifted or not, it will help you write texts that grab peoples attention, that are convincing and translate into thousands of orders and therefore into money in your bank account.

To obtain all the information you will find in this course, you would have had to do what I did study in the U.S., meet thousands of copywriters, read what they wrote and spend hours discussing techniques with the experts.

And you would have had to write dozens of sales letters and emails, test them, analyze them, see how well they do and then draw your conclusions.

The result of all that work is right here in this method. Condensed, made practical, you can start using it right away.

The method will teach you:

• How to multiply an email or letters return by 10 simply by changing 8 words

• Techniques that will increase your sales by 20%

• How to distinguish between a letter that will work and one that will fail

• Exactly what to write, how to write it, how to present it, how to test it and, most importantly, how to SUCCEED.

It doesnt matter whether you are a beginner or a distinguished copywriter already. The techniques revealed here will help you earn much more money, and are worth many times the price of the method. If I were to sell it based on what it can bring you, I would have to charge thousands or even millions.