Jim Edwards - Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell or Who You Sell It To!

FOREWORD BY RUSSELL BRUNSON

COPYWRITING

How Everyone Can Use The Power Of Words To

Get More Clicks, Sales, and Profits...

No Matter What You Sell Or Who You Sell It To!

IIM FPIWARDS

V W W W W *

Being one of the highest paid copywriters on the planet, I went into this book thinking itd be a good review session... I was wrong. Jim put together a chest of gold that has all the foundational principals you actually need, plus real and tangible action steps to cash-in immediatelyno matter what your skill level. Im upset that Jim didnt write this a decade ago. Absolute gold!!

Dana Derricks, Author of Dream 100 Book, Dream100Book.com

One of the greatest leveraged skills you can learn and apply is good copywriting... it gives you the ability to sell without being in-person and multiply your perfect sales person 24/7. I tell nearly any entrepreneur, its worth investing in the ability of creating words that sell. Heres a perfect primer and guidebook to give you an unfair advantage.

Yanik Silver, creator InstantSalesLetters.com and author of Evolved

Enterprise

Jim Edwards has done it again! Copywriting Secrets is a must have for anyone who wants to hit the nail on the head with your copywriting. Regardless of skill level, this book will help you to fine tune your copy. From the first page to the last, the book is chock full of great information. With decades of experience, Jim knows what gets people to pull out their wallets and buy. Do yourself a favor, get your copy today. You will be glad you did.

Kathleen Gage, Business Strategist, Author, and Speaker, www.PowerUpForProfits.com

Wow! No matter where you are in learning copywriting, whether you think youre a pro or youve never written a word to sell anything ever, this book is chock full of juicy tidbits, tips, techniques, and strategies that will help you improve your copy across the board. This is one of those books that will be pulled off my reference shelf every time I sit down to write sales copy when it really matters. Jim Edwards is a masterdont let his humble attitude fool you. Get this book, read every page, do what Jim teaches you, and enjoy the fruits of your labors as your success explodes.

Felicia J. Slattery, Best-Selling Author of Kill the Elevator Speech, Co-Creator of Signature Speech Wizard, Speaker, and Business Consultant

Copywriting Secrets

How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...

No Matter What You Sell or Who You Sell It To!

Jim Edwards

Foreword by

Russell Brunson

Copyright 2018 by Jim Edwards / Guaranteed Response Marketing, LLC

Guaranteed Response Marketing, LLC

P.O. Box 547

Port Haywood, VA 23138

www.CopywritingSecrets.com

All rights reserved.

Printed in the United States of America

First Printing, 2018

Published by Author Academy Elite

P.O. Box 43, Powell, OH 43035

www.AuthorAcademyElite.com

All rights reserved. This book or any portion thereof may not be reproduced or used in any manner whatsoever without the express written permission of the publisher except for the use of brief quotations in a book review.

Paperback ISBN: 978-1-64085-462-8

Hardcover ISBN: 978-1-64085-463-5

Library of Congress Control Number: 2018959143

For Mom, Dad, and Patticraft, my first and best teachers in person-to-person sales, one frame at a time.

For my wife Terri, who always believed in my sales abilities even when the whole world seemed not to care.

For Buck Daniels, my first professor in the sales school of life.

For Russell Brunson, who showed me that people buy you as much as they buy your product.

Gary Halbert

If you cant explain it simply, you dont understand it well enough. Albert Einstein

ENDORSEMENTS

DEDICATION

FOREWORD

INTRODUCTION

SECRET #1: WHAT IS COPYWRITING?

SECRET #2: ONE MANS JOURNEY WITH SALES COPY

SECRET #3: WITHOUT A STRONG WHY, PEOPLE DONT BUY

SECRET #4: NOBODY CARES ABOUT YOU IN YOUR SALES COPY

SECRET #5: THE MOST VALUABLE SKILL YOULL EVER LEARN

SECRET #6: THE #1 SINGLE MOST IMPORTANT PIECE OF SALES COPY EVER!

SECRET #7: ITS NEVER ONE SIZE FITS ALL

SECRET #8: MEET F.R.E.D. (YOUR IDEAL CUSTOMER)

SECRET #9: THE ULTIMATE BULLET FORMULA

SECRET #10: WHAT REALLY SELLS PEOPLE (ITS NOT WHAT YOU THINK)

SECRET #11: WHY GOOD ENOUGH MAKES YOU (AND KEEPS YOU) POOR!

SECRET #12: DONT REINVENT THE WHEELGREAT COPY LEAVES CLUES

SECRET #13: ITS ALL ABOUT THEMNEVER ABOUT YOU

SECRET #14: WHAT TO DO IF YOU DONT HAVE ANY TESTIMONIALS YET

SECRET #15: 3 SALES FORMULAS THAT NEVER FAIL

SECRET #16: ITS ALL ICE CREAM, BUT WHAT FLAVOR SHOULD I CHOOSE?

SECRET #17: HOW TO WRITE AN AMAZING SALES LETTERFAST

SECRET #18: HOW TO WRITE KILLER EMAIL TEASERSFAST

SECRET #19: THE HARDEST DRAFT YOULL EVER WRITE

SECRET #20: MAKE EM MORE THIRSTY

SECRET #21: LOVE ME; HATE ME. THERES NO MONEY IN THE MIDDLE

SECRET #22: OH DAMNI GOT TO HAVE THAT!

SECRET #23: PUT LIPSTICK ON THE PIG

SECRET #24: SHOULD I JOIN THE DARK SIDE?

SECRET #25: STEALTH CLOSESTHE SECRET TO SELLING WITHOUT

SELLING

SECRET #26: THE HIRED GUN

SECRET #27: THE MAGIC DESK

SECRET #28: THE ONE AND ONLY PURPOSE OF AN ONLINE AD

SECRET #29: YOU CANT CATCH FISH WITHOUT A HOOK

SECRET #30: CREATE YOUR OWN SWIPE FILE

SECRET #31: POLISH YOUR SALES COPY

EVERYTHING ELSE YOU NEED TO KNOW ABOUT SALES COPYWRITING

CONCLUSION

COPYWRITING RESOURCES

JIMS RECOMMENDED READING

ACKNOWLEDGMENTS

ABOUT THE AUTHOR

It was almost 15 years ago when, as a newly married college athlete, I first got the itch to start my own company. I didnt know anything, except that I wanted to make some money. As I began studying, I started to discover all of the things that were essential to success.

Creating a great product, building a funnel, driving traffic, building a list and... writing copy.

As I learned about each of these aspects of growing an online company, I got excited about all of them, except writing copy.

I didnt enjoy writing in college, and honestly, I wasnt very good at it either.

So, despite what people told me, I focused on EVERYTHING except the copy.

I would create a new product that was much better than my competitors, yet I was confused when they would consistently outsell me.

I had a better product. Why werent people buying MINE instead of THEIRS?

As idea after idea flopped, I started to realize that it wasnt the product that made a company successful. It was that companys ability to create a strong enough desire for that product that the customer would do anything to buy it.

AKA Sales Copywriting.

That was the key.

Eventually, I gave in and started to study good copy.

I wanted I NEEDED to understand the psychology behind why people buy.

The more I studied, the more I started to notice the patterns that existed in all successful marketing campaigns, and learned how to model them for the things I was selling.

As I made the shift and started to master copywriting, I noticed something very interesting...

Creating a great product didnt make me rich.

Building an amazing funnel didnt make me rich.

Driving traffic didnt make me rich.

Building a list didnt make me rich.

Until I learned how to write good copy, none of those things mattered because the products I tried to sell didnt sell. The traffic I tried to drive didnt convert. The funnels I built didnt persuade people to buy what I