Dan S. Kennedy - The Ultimate Sales Letter: Attract New Customers. Boost your Sales

Katie Yeakle

Turning words into profits. That's what sales letters do.

If you're a business owner, sales letters find new customers for you and persuade them to give you a chance. They keep your existing customers connected to you and buying more. And, they bring back customers who have left the fold and encourage them to buy from you again.

Understand how sales letters work and you'll have the power to create a successful business and the life you want to live.

By the time you're done with this book, you'll have that understanding. Plus, you'll know how to recognize fatal flaws in letters written for you you'll know how to get the most out of every sales letter you mail and you'll know how to speak about sales copy in a meaningful and efficient way.

If, however, you picked up this book because you like to write, I have great news for you too.

You now have in your hands a ticket for living the writer's life.

Just imagine. You can make more money than many doctors and lawyers make just by writing simple, conversational letters like the ones you'll be studying in the pages ahead. For over a decade now, American Writers & Artists, Inc. (AWAI), the organization I'm proud to have helped create, has been showing folks who are sick of the rat race, or who simply want to make more money, how writing sales letters (aka copywriting) is the easiest and most fun way to start living a better and more stress-free life.

The ability to persuade via the written word, which is what you're about to learn how to do, is a skill that is, and always will be, in very high demand. Plus since as a copywriter you own your business, you can work where you want when you want. You're in total control.

And even though AWAI has done a good job spreading the word about the huge demand for people who can write sales letters, more letters are still needed.

Since the emergence of the Internet as a proven and vital marketing vehicle, the demand for letters, and people who can write them, has gone through the roof!

In the pages ahead, you're going to learn how to harness the power of these simple letters from one of the most successful and highly paid sales letter writers in the world, Dan Kennedy.

As Dan tells you right up front, Don't be intimidated by the idea or process of writing. There's no magic or genius or Harvard degree required.

In The Ultimate Sales Letter , Dan gives you his system for writing and maximizing the power of a sales letter. You'll know how to attract customers and how to boost sales. He gives you his best secrets, techniques, and tactics for profiting from what he calls the most versatile sales tool of all.

By the time you're done reading The Ultimate Sales Letter , you'll have the power to transform your business and your life.

Katie Yeakle

AWAI's Executive Director