Table of Contents
Important Disclaimer
I DONT BELIEVE IN GET RICH QUICK, BUT I DO BELIEVE ITS ENTIRELY possible to get rich if you work hard, provide a lot of value to your customers, and are not afraid to ask for money in return for the value you provide. The importan information and resources in this book will help you create a business that generates a healthy income for you. I make no guarantees about your ability to get results or earn any money with the ideas, strategies, and tactics described in this book. My goal is to highlight how other people have built their businesses, provide you with the steps they followed, and highlight the path you can follow.
Each reader will pick up this book with different experiences and skills. Whether you succeed or not depends on how well you persist through adversity and how you acquire the skills you dont have. The income numbers you see in this book and on the accompanying website are for illustrative purposes only. The numbers are only estimates and should not be considered exact, actual, or a promise of potential earnings.
What you are holding is the book I wish were available ten years ago. It contains a distillation of more than 100 interviews with successful info-marketers, more than 250 one-on-one coaching sessions with beginners, and a decade of dedicated study of what works in the info-marketing business. Although I believe the content is accurate, complete, and current, I make no warranty as to its accuracy, completeness, or currency. It is your responsibility to verify any information before relying on it. Dont construe anything in this book as legal advice. Im not an attorney, and Im not practicing law. If you need legal advice, please seek the advice of legal counsel. I hope the lessons learned and shortcuts outlined in this book will help you launch a successful business generating quick, sustainable wealth for you and your family.
Acknowledgments
T HANK YOU TO ALL THE INFO-MARKETERS WHO TOOK TIME FROM their businesses to allow me to interview them for this book. Even though I couldnt include all of you in the book, your stories and experiences helped me craft a useful tool for others to follow.
I appreciate my wife, Kory, daughter, Samantha (15), and son, Robert (12), who have given me the encouragement and time to help more people. I missed a lot of family dinners, and frequently I needed to invest my weekends in writing at my office. Thank you.
Special thanks to my editor, Susan Trainor. She combed through my first manuscripts, some of which were transcripts from dictation, to help me compose the five drafts that resulted in the book you are holding. Through the drafting, editing, and publishing process, Susan read this book more than 12 times to help me communicate better and provide you with the best possible book we could create.
Foreword
Welcome to the Most Profitable Business Ever Devised
by Dan Kennedy
Chairman Emeritus, Information Marketing Association
T HE ORIGINAL DRAGNET TELEVISION SHOW USED TO OPEN WITH a T statement about there being 8 million stories in the city. statement about there being 8 million stories in the city. In the industry that Ive played a large role in birthing, defining, and developing, the one we now call information marketing, there may not yet be 8 million stories. But there certainly are hundreds of thousands. A few dozen of them are in this book, not for want of hundreds or thousands more, but in the interest of putting a book on the bookstore shelf that will fit there. The commonalities of these stories are important and fit into two categories: proof and mechanics.
The first is proof. These stories feature ordinary people from all sorts of backgrounds, walks of life, businesses, and interests who have created extraordinary incomes, lifestyles, wealth, and positive influences on others, from scratch. In most cases they have done so very quickly, and in some cases with limited resources. Otherwise, they have little in common. I know many you will meet in this book. Some are highly educated; some are barely educated. Some are young; some old. Some brilliant; some are anything but. Some are pretty good writers; some cant write a grocery list. Some come from successful businesses; some do not. There is absolutely nothing special about them that you lack. Their stories are revealing of a mind-set, not of prerequisite qualifications. I think this is extremely important. In my experience of coaching countless people to million-dollar-a-year incomes and multimillion-dollar wealth by starting and developing these kinds of businesses, its been my observation that at the start and as they progress, virtually all stumbling blocks are inside their own beliefs about what they can and cannot do, what people will and will not pay, how fast results can occur.
The other is mechanics . Within their stories and examples, you can findand should diligently look for and listthe same basic steps repeated, the same strategies employed. Their products, their markets served, whom they sell to, and what they choose to sell in what order and at what price all differ. But the structure of their businesses is the same. You have in this book a collection of examples accurately representative of hundreds more just like them, all with the same structures. It is here for you to see. Here for you to copy.
The information marketing industry has become quite large but is almost entirely made up of small businesses , from homebased solo operators or tiny teams generating a million to a few million dollars a year to entities doing 10 to 20 times that much, yet still lean n mean by traditional standards. At different times, 20 to 50 of these info-entrepreneurs have been in consulting relationships and private coaching groups with me, and if you combined any years group as one entity, it would boast more than $200 million of yearly revenue and a multiple of that as equity. Less directly, Ive helped launch or have worked with well more than 500 of these businesses, and were they all combined, wed easily be accounting for more than $1 billion a year. Just as interesting is the incredible reach and influence of these businesses, individually and collectively. Those who work in business and professional niches, again combined, influence several million business owners a year. Also, in large part thanks to the internet, these businesses are global. In Glazer-Kennedy Insiders Circle, for example, roughly 20 percent of our members (customers) are from places other than the United States and Canada.
No other business offers you the kinds of fascinating and lucrative opportunities that information marketing does . You can pursue things that interest you, travel or not as you please. If you please, you can legitimately make it tax-deductible. Operate globally from your kitchen table, and place yourself in the top 1 percent-income-earners club in as little time as one year. You can become a celebrity or remain anonymous if you prefer. You can begin humbly or audaciously. One of the people I first studied when I was starting 35 years ago had begun selling a $5.00 booklet (about ridding your garden of gophers) via tiny classified ads in rural newspapers and farm magazines. One of the most recent info-businesses I helped launch started out selling a $40,000.00 coaching program. You can work when you please, where you please, as you please. You can have some employees, lots of employees, or no employees. You can outsource whatever you arent good at or interested in. You can personally interact with your customers through teleseminars, seminars, or coaching programs, or you can make millions without ever meeting a single one of your customers face to face. I could go on with this long list of flexibility. The point is this: You make the rules. You bend this business to your preferences. You need sacrifice nothing for enormous financial success.
