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Dan Kennedy - The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months: Build a Million Dollar Business in Just 12 Months

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Book:
The Official Get Rich Guide to Information Marketing: Build a Million-Dollar Business in 12 Months: Build a Million Dollar Business in Just 12 Months
Author:
Dan Kennedy / Bill Glazer / Robert Skrob
Publisher:
Entrepreneur Press
Genre:
Books / Romance novel
Year:
2007
Rating:
5 / 5
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Welcome to the information marketing industry - a little-known industry of entrepreneurs, most working only part-time hours and netting seven-figure profits.

Info-marketers gather information and sell it in convenient forms to people who need it. The topics include everything imaginable from better sex, to teaching parrots to talk, to gardening, to investing in real estate, to running businesses. In addition to an easy 9-step process for you to create your own info-business, this book profiles 29 info-marketers, reveals their businesses strategies, marketing materials and business documents so you can have the tools you need to duplicate their success.

How a Real Estate Millionaire Gets His Customers to Do the Selling for Him .. Page 159

How One Ex-Salesman, Ex-Law Enforcement Officer, Ex-Company Owner Turned Surplus Junk Into a Million-Dollar Info-business .. Page 28

A High School Kid Built a Business and Earned More Than His College Professors .. Page 32

A Direct Sales Process That Turned Into an Info-Business .. Page 35

The 40 Ways to Make Money With Information Products .. Page 41

The Quick Way to Determine the Selling Price of Information Products . Page 43

How Simple Changes Multiplied a Products Sales Price 4Times . Page 51

How a Professional Speaker Got Off the Road and Built a Million-Dollar Business She Could Run From Her Home Office . Page 53

Blinded and Handicapped by Multiple Sclerosis, One Info-Marketer Used His Disability to Build a Successful Info-Business . Page 59

What a Successful Veterinarian Did to Get Veterinarians From Around the World to Buy His Marketing Strategies . Page 62

How an Info-Marketer From a Small Town in Kansas (population 565) Built an International Business . Page 72

Someone Who Teaches Men How to Get Women to Approach Them for Dates . Page 76

An Australian Built a Business Teaching Salons How to Book More Appointments, and Hes Never Owned a Salon Before . Page 81

How an Info-Marketer Used His Products to Create a Professional Speaking Business Earning Him $10,000.00 per Gig . Page 89

How a Mom From New York Built a Business From Her Home That Kept Bill Collectors Away and Gave Her Family the Extra Money for a Great Lifestyle . Page 101

What an Info-Marketer Did With No Knowledge and No Customers to Build a Million-Dollar Business Within a Year . Page 149

What to Say to Get Customers to Believe That You Really Do Offer High Quality Products . Page 121

Information Marketing is responsive to and fueled by the ever-increasing pressure on peoples time. Businesspeople and consumers alike need information provided to them in convenient forms, and in some cases, need an extension of it; methods and strategies that might merely have been taught to them 10 years ago are now done for them. The Information Industry encompasses products like traditional books, audio programs, videos or DVDs that you might buy in a store, from a catalog, or online; magazines, newsletters, e-books, membership websites, teleseminars and webinars, telecoaching programs, and seminars and conferences; and combinations thereof. Much of this business is conducted by lone wolf, small, quiet operators, many with home-based businesses, most with zero to no more than a few employees, most working only part-time hours and most netting 7-figure profits.

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Table of Contents

Foreword

The Promise of Information Marketing

by Dan Kennedy

NoBSBooks.com, DanKennedy.com

You Can Come to Interpret Marketing of Information With One of Two Mindsets

Here it is, plain and simple: This book tells you what you need to know and provides you with a practical, doable, realistic plan to harness all the powers of the internet, to sell information products, and to either begin or grow your information-marketing business to whatever size you want.

Who am I to make such a promise? Well, odd as it might seem at first, Im not a fan of the internet, personally. In fact, I dont use it at all. Ive never received or sent an e-mail and intend to go to my grave decades from now without doing so. I dont surf the net or visit websites. If I want to buy books from Amazon.com, I scribble their titles down on a piece of paper with a lead pencil and hand it to somebody. If I need to see a website, its printed out for me on paper. In many ways, I think our society might be better off had this ever-expanding, ever-more-intrusive, ever-more-consuming thing Pandora kept locked in her box.

However, I have personally earned over $1 million a year for a number of years directly from e-commerce. Companies that I have interest in or that market my information products make extensive and sophisticated use of multiple websites and multiple types of websites, e-mail, blogs, community sites, webinars and affiliate marketing. For them and for my clients, I write sales copy for use onlineand clients routinely pay me upward of $100,000 per project to do so. Combined, my businesses, the publishers of my products and my clients did well over $100 million in online sales in the most recent year. And, incidentally, many of the most celebrated and respected gurus of internet marketing are my followers, my private clients or members of my Platinum coaching group. My situation is direct demonstration of an important, basic, yet little-understood fact presented in this book: The internet is an advertising and marketing medium for information as well as an information delivery system. It doesnt require technical expertise or geeky love for it in order to use it as such a medium, any more than successfully selling things by direct mail requires knowing how to run printing presses or paper mills.

I am legendary as a truth-teller as a business advisor. In fact, the brand of my seven popular books and three newsletters is NO BS. And I can caution you, the world of internet marketing is sadly awash in BS. Thats why this book was so necessary and is so significant. It does not over-promise. It is not filled with untested ideas, idle boasting or weird and aberrant examples unreplicatable by average mortals. It is not an exercise in hype. Therefore, it does not promise you a four-minute workweek or money pouring out of your computers printer on command. If youre looking for such fools gold, youll be disappointed. This is a book, a guide for serious businesspeople who take business seriously. Its filledheck, overfilledwith actual, real-life, real-business examples from a diverse array of information businesses proving its principles and demonstrating its strategies. Its organizer, Robert Skrob, is the leader of the international trade association of the information marketing industry, a clearinghouse of whats really working second to none. Its co-author, Bob Regenerus, is an expert to whom I refer my own clients and has some businesses in which I own interests that I rely on. These guys are the real deal, and they have put together the real inside scoop.

For example, in this book they explain that the Holy Grail for websites is not more traffic, in contrast to most internet hype-sters who are constantly promoting the next traffic-building gimmick. Bragging rights to numbers of visitors are empty. In this book, they tell you how to target and attract the right kind of traffic, and how to convert it to customers and, more important, ongoing customer relationships. Thats the real scoop. For example, they dare to discredit the most frequently seen, most popular and prevalent website designs and looks, and reveal the one and only design strategy that really makes money. There is one thing you must dothat 99 percent of all web designers hateand they reveal it. Thats the real scoop. They even lay out real work you must do to make online information marketing work in this cluttered and competitive arena. Its work anyone can do. Still, its courageous to show work to be done in this time when promises of riches for nothing are so popular. Thats the real scoop.

Ive spent 30 years in the information marketing business. I began and had my first big successes before there was the internetor, for that matter, broadcast faxing or even capabilities comparable to the internet. The internet has minimized barriers of entry and startup, facilitated dirt-cheap market testing, removed all geographic boundaries, and crashed all speed limits. There has always been a littlenoticed, little-understood, remarkably large population of independent info-marketers making millions from their kitchen tables and spare bedrooms, but the internet has contributed to the explosive growth of this population as well as enabled people to go from nice incomes to real wealth easier and faster than ever before.

Still, the internet is no panacea. Treating it as a business in and of itself rather than as a medium for building businesses is short-sighted. Being overly dependent on it is dangerous. Im a firm advocate of onlineoffline integration. Like a handgun, in the right hands and used properly, its useful and valuable. In the wrong hands, if its used recklessly or ignorantly, somebodys gonna get hurt!

You can come to internet marketing of information from one of two mindsets. You can look for fast, cheap shortcuts and the making of a quick buck without regard to staying power and sustaining a businesssort of like riding into a frontier town, robbing its bank and riding out of town as fast as you can. Trouble is, few gunslingers lived to a ripe old age as wealthy men. Even Wyatt Earp died poor.

Or you can take a more measured, mature, intelligent approach. You can use tested and proven blueprints to develop solid, sustainable information publishing and marketing businesses with the internet as the driving force, both as a medium and as a delivery system. More like coming into a frontier town, doing the harder work of building homes and eventually shopping centers, and developing it from a single row of slapped-together bars and brothels on a muddy main street to a thriving metropolis. This book is the perfect guide for those interested in being business developers.

I hope youre of the latter mindset. If so, youll find this book well worth its little price thousands of times over, and if perhaps you acquired it because of my name attached to it or my recommendation, youll thank me for it.

Of course, this book is identical to its subject matter: the information marketing business and the internet itselfvalueless without actions and implementation. So, I hope you dont merely read it and shelve it, but extract from it and act on it. Thats why my colleagues and I write books. Not to use up trees, but to facilitate invention, innovation, action and development of thriving businesses. I hope yours is one of them. Happy e-commercing.

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