Raja Rajamannar - Quantum Marketing: Mastering the New Marketing Mindset for Tomorrows Consumers

Praise for Quantum Marketing

Quantum Marketing is a masterful guide to navigating marketings biggest disruption yet. As one of the foremost marketing leaders in the world, Raja offers extraordinary insights and perspectives and pragmatic pathways to pursue. A must-read book for all business executives.

Keith A. Grossman, President, Time

Raja offers a clear roadmap for marketers to become stronger stewards of brand and growth amid this paradigm shift. Insightful and eye-opening, this is a must-read for any marketer who does not want to become obsolete in todays fast-paced world.

Michelle Peluso, SVP of Digital Sales and CMO, IBM

Quantum Marketing is a deeply knowledgeable and thought-provoking book, seminal to the times. Raja, as a leading global practitioner of marketing, offers practicable insights to reimagine marketing for the dramatic transformation that is underway. This is a must-read book for all marketing practitioners and students.

Harris Diamond, Chairman and CEO, McCann WorldGroup

Raja, who is a cutting-edge marketer, offers not only a fascinating view into the Fifth Paradigm of marketing but also shows how to play deftly in it and win. This is an outstanding book, and it will prove to be a landmark in the world of marketing!

Ashok Vaswani, CEO of Consumer Banking and Payments, Barclays

Raja offers a very different, fresh, and audacious look into the future of marketing. This must-read book makes you realize that it is indeed time to reset the button and take the quantum leap forward.

Stephan Loerke, CEO, WFA

For any marketer or business leader, Raja does a great job at preparing us for the future of marketing. A must-read for anyone who wants to be a contemporary leader.

Pedro Earp, CMO, Anheuser-Busch InBev

For those looking to embrace, not avoid, the tough questions from their CEOs and CFOs, this book is a must-read. Raja connects the dots for todays quantum marketers looking to unlock brand impact and outcomes in the Fifth Paradigm because, simply put, what got you here wont get you there.

Wendy Clark, Global CEO, Dentsu International

In this more than a must-read book, Raja not only presents the critical facets of marketing in the most elegant, eloquent, and clarifying language, but he also helps the reader to truly understand how to harness the powerful force of marketing and its impact for brands and society. Quantum Marketing will make you realize marketing can make the impossible into the very possible.

Bob Liodice, CEO, ANA

The strength of Quantum Marketing is in demonstrating how marketers are integral to business success. By exploring marketings fusion of art, science, and craft, Raja guides marketers to be thoughtful practitioners of their work. Its packed with interesting, practical examples of how to integrate brand building with the data and analytic rigor necessary to drive business growth. An inspiring book full of optimism and hope!

Leanne Cutts, Group Chief Marketing Officer, HSBC

Quantum Marketing brilliantly describes the tremendous challenges facing future CMOs and how to fundamentally rethink marketing principles and frameworks. A must-read for marketers and business leaders who want to drive growth and thrive in the future.

Ravi Dhar, Professor of Marketing, Yale School of Management

In Quantum Marketing, Raja provides a clear roadmap for marketers to leapfrog into the future. He peels back the hype and gives pragmatic guidance. An excellent read!

Zena Arnold Srivatsa, Chief Digital and Marketing Officer, Kimberley Clark

Friends, buckle your seatbelts. This, as Raja offers, is an innovative view of the new Quantum Marketer mindset, which is both daunting and yet exhilarating. A must-read for anyone willing to compete for and then succeed in a top marketing job today.

Greg Welch, Spencer Stuart

One of the greatest marketing leaders of our time, Raja has created this important book to help us prepare for the future of Quantum Marketing. The timing could not be more perfect for this extremely insightful treatise.

Susan Vobejda, CMO, The Trade Desk

This is the closest anyone could get to spelling out a replicable, successful playbook for the modern marketer in a world where the only constant is change. Raja shares a holistic framework that would help anyone rise to the quantum marketing challenge of tomorrow.

Anda Gansca, Founder and CEO, Knotch

Raja, clearly one of the great thought leaders in marketing today, makes a compelling case for a new marketing framework and provides guidance on how to make the most of the opportunities this new environment has to offer. Concise and immensely practical, Quantum Marketing is the book to read (and reread) as we head into 2021.

Gerhard Fourie, Director of Marketing and Brand Strategy, Aston Martin

Rajas bold and candid observations, mixed with his relentless can-do attitude, is truly a breath of fresh air. This book is a rallying cry for all senior marketers to design and implement a new playbook that will finally acknowledge the power of marketing to drive business growth. Relevant, timely, and actionable!

Nikki Mendona, Global Managing Director of Software and Platforms Industry, Accenture

Quantum Marketing should have a place on every executives desk and in every business-school classroom. Raja, one of the most influential marketing leaders of our time and a foremost thinker who is a staunch proponent of the purpose imperative, expertly articulates why and how marketers need to reinvent their entire approach for marketings now and next, and provides a down-to-earth playbook, peppered with colorful anecdotes from his own journey. A must-read for all students of the marketing profession as well as business leaders negotiating the challenges and opportunities of a changing world.

Jenny Rooney, Communities Director and Chair of the CMO Network, Forbes

It is rare to find someone like Raja, with such breadth and depth of knowledge, insights and global experiences, so there is no one better to fuse both the art and science of marketing. Anyone trying to transform their business needs to read this book.

Steven Wolfe Pereira, CEO and Cofounder, Encantos

Raja is a master of his craft. He brings a new level of depth and dimension to be effective in this ever-changing world. Quantum Marketing is the most complete and masterful articulation of what marketing is and how best it should function in the twenty-first century.

Nick Drake, VP of Global Marketing, Google

Never before have we seen the fiber of traditional wisdom, modern technology, and a true understanding of the consumer spun together masterfully by a great practitioner of marketinga must-read for any and all!

Pranav Yadav, Founder and CEO, Neuro-Insight US Inc.

Quantum Marketing gives us new frameworks for more scientific and technologically savvy approaches, enabling brands to be connected, relevant, and frictionless across the full consumer experience in the future that lies ahead. A superb book on how marketing can drive more meaningful relationships with consumers!

Janet Balis, Marketing Practice Leader, EY Consulting

Rajas extensive experience as a GM, President, and leading CMO clearly sets this phenomenal marketing leadership resource apart from all others. His insatiable quest in always staying ahead of technology and being able to connect all marketing activities to demonstrate and drive business results are critical skills for every marketing leader today and tomorrow.

Nadine Dietz, Chief Community Officer,