Brian Carter - Facebook Marketing: Leveraging Facebooks Features for Your Marketing Campaigns

Brian Carter
Justin Levy

800 East 96th Street
Indianapolis, Indiana 46240 USA

Facebook Marketing: Leveraging Facebooks Features for Your Marketing Campaigns

Copyright 2012 by Que Publishing

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-7897-4113-4
ISBN-10: 0-7897-4113-X

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Library of Congress Cataloging-in-Publication Data is on file.

Printed in the United States of America

Second Printing: February 2012

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Id like to dedicate this book to my parents and my wife, whove made me a much better person than I would have been otherwise.

Brian Carter

This book is dedicated to everyone who has supported, motivated, and encouraged me over the years. Thank you for always believing in me.

Justin Levy

Brian Carter is respected as one of the elite Internet marketing experts in the world. His hands-on business experience, cutting edge insights, background in improv and stand-up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.

Brian has 12 years experience with Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director. He has trained and managed Gen X and Gen Y employees, in addition to the more than 5,000 students of his FanReach Facebook marketing online course. He is a social media keynote speaker who combines entertainment, comedy, and education into hilarious event experiences.

Brian develops strategies and builds search visibility and social marketing fanbases for companies of all sizes, including well-known entities such as Universal Studios, the U.S. Army, Hardees, and Carls Jr. He is quoted in the book Twitter Marketing for Dummies and has been quoted and profiled by Information Week, U.S. News & World Report, The Wall Street Journal, and Entrepreneur Magazine.

Brian writes for two of the most popular marketing blogs, Search Engine Journal and AllFacebook, and his combined readership exceeds 100,000 people. He has more than 30,000 Twitter followers and an overall reach of more than 50,000 fans through Facebook, LinkedIn, and his other marketing channels. A speaker and trainer for top marketing conferences that include Socialize, SEOmoz, SMX, Pubcon, and the American Marketing Association, Brian is one of the nations leading experts in Internet marketing.

Justin Levy is the head of social communications for the Online Services Division of Citrix Systems, where he serves as editor-in-chief of Workshifting.com, a blog dedicated to the mobile and diversified workforce and ranked as one of the top 1% blogs worldwide according to Alexa. When not managing the blog, Justin focuses on influencer relations, developing thought leadership and supporting internal teams.

Prior to joining Citrix, Justin was an Executive Director at New Marketing Labs, a social media and digital communications agency. While at New Marketing Labs, Justin worked with clients ranging from Fortune 500 brands such as SAS, Sony, PepsiCo, and Microsoft. Justin also served as Co-Chair and Conference Director of the Inbound Marketing Summit.

Justin is a partner at Caminito Argentinean Steakhouse, ranked for two years in a row as the #1 steakhouse in western Massachusetts. Through the use of social media marketing techniques, Justin successfully grew the steakhouse at least 20% in sales for 30+ months straight. As part of this, Justin is a cofounder of primecutsblog.com, a blog focusing on teaching readers cooking techniques, tips, and recipes. Because of this success, Justin and Caminito have been featured in multiple business and marketing books and have been profiled by some of the most successful marketing blogs and mainstream publications.

Justin writes and creates media of all kinds over at justinrlevy.com. Justin is a sought-after public speaker on the topics of social media, marketing, and technology and has been interviewed by mainstream media sources including FOX Business, Associated Press, Inc. Magazine, and the Boston Globe.

Justin is the author of the second edition of this book, Facebook Marketing: Designing Your Next Marketing Campaign.

Thanks to Katherine Bull and the Pearson Education team, including Romny French, Anne Goebel, and Brandon Prebynski, who made this third edition possible.

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