Brian Carter - LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits from LinkedIn

How Advertisers, Marketers, and Salespeople
Get Leads, Sales, and Profits from LinkedIn

Brian Carter

800 East 96th Street,
Indianapolis, Indiana 46240 USA

LinkedIn for Business: How Advertisers, Marketers, and Salespeople Get Leads, Sales, and Profits from LinkedIn

Copyright 2013 by Pearson Education

All rights reserved. No part of this book shall be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the publisher. No patent liability is assumed with respect to the use of the information contained herein. Although every precaution has been taken in the preparation of this book, the publisher and author assume no responsibility for errors or omissions. Nor is any liability assumed for damages resulting from the use of the information contained herein.

ISBN-13: 978-0-7897-4968-0
ISBN-10: 0-7897-4968-8

Library of Congress Cataloging-in-Publication Data
Carter, Brian, 1973
LinkedIn for business : how advertisers, marketers, and salespeople
get leads, sales, and profits from LinkedIn / Brian Carter.
p. cm.
Includes index.
ISBN 978-0-7897-4968-0
1. LinkedIn (Electronic resource) 2. Business networks. 3. Internet
marketing. I. Title.
HD69.S8C366 2013
658.80028553--dc23
2012021628

Printed in the United States of America
First Printing: August 2012

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Jason Falls
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Peter Shankman

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International Sales

It took me years of trial and error to figure out how to truly leverage LinkedIn to drive sales and revenue for my company. If only Brian Carter had written this book in 2007, I could have fast-forwarded to success. Fortunately, you can. Buy it. Learn it. Do it. Youll be glad you did.

Jason Falls, CEO, Social Media Explorer, and author, No Bullshit Social Media

For business-to-business marketers, a million followers isnt whats cool in social media. A thousand qualified leads, now thats whats cool. Brian Carter explains, convincingly and colorfully, why year-making deals most often trace back to LinkedIn, and he shares what companies need to do to carve off their own chunk of LinkedIns revenue opportunity.

Joe Chernov, VP of content marketing, Eloqua

Managing LinkedIn detached from your overall strategy is as effective as an arm detached from a body. Zombies can survive this way, but you cant. Carter supplies a brilliant LinkedIn survival guide.

Erik Qualman, international bestselling author and speaker

If you want to generate leads for your business, then you have to read Brians new book. It will show you how to best use all the tools that LinkedIn has to offer to grow your business.

Dan Schawbel, founder, Millennial Branding, and author, Me 2.0

LinkedIn for Business is a book that every B2B marketer should read. It shows how B2B businesses can engage communities effectively, generate leads (not just any leads, better leads), and ignite advocacy.

Ekaterina Walter, global social innovation strategist, Intel

One thing is certain: Todays successful sales, advertising, and marketing executives need to acknowledge LinkedIn is more than a modern Rolodex. This book is filled with strategies to generate more leads and sales with LinkedIn. How will social media positively impact your organizational goals? Uncover the answer to this question and more once you read Carters definitive guide for generating real business on LinkedIn.

Patrick Dorsey, vice president of marketing, Avectra

From strategy to tactics, Brian breaks down LinkedIn so you can finally determine how to best leverage the platform for your business. This book will help you clearly develop a robust plan where LinkedIn fits into your strategy. Developing digital plans around this ever-evolving industry is a challenge, and Brian ensures that you are leveraging LinkedIn to meet your marketing and advertising objectives with best practices in mind.

Brandon Prebynski, digital and social business strategist (@prebynski)

Brian Carter is regarded as one of the elite Internet marketing experts in the world. He is the author of the book The Like Economy and co-author of Facebook Marketing (Third Edition). He has 13 years of experience, including Google, Twitter, and Facebook marketing, both as a consultant and marketing agency director.

Brian develops strategies and builds search and social media programs for companies of all sizes, including well-known entities such as Universal Studios, The U.S. Army, Hardees, and Carls Jr. He has been quoted and profiled by The Wall Street Journal, ABC News, Mashable, Forbes, Information Week, U.S. News & World Report, and Entrepreneur Magazine.

Brian writes for several of the most popular marketing blogs, including Search Engine Journal, AllFacebook, and Mashable (which boasts 20 million monthly readers). He has more than 50,000 online fansand growingand his content is viewed over 8 million times a month.

Brian is a professional speaker who delivers entertaining, motivational talks on Internet marketing and social media. He has presented to corporations and associations. Audience members include CEOs, business owners, and expert marketers. His hands-on business experience, cutting-edge insights, and background in improv and stand-up comedy culminate in a speaker and trainer who leaves every audience not only entertained, but armed with powerful strategies and tactics.