Richard Lowe Jr - Focus on LinkedIn: Create a Personal Brand on LinkedIn to Make More Money, Generate Leads and Find Employment

Focus on LinkedIn

Create a Personal Brand on LinkedIn to Make More Money, Generate Leads, and Find Employment

Business Professional Series #7

Richard G Lowe Jr.

www.richardlowe.com

Published by The Writing King

www.thewritingking.com

Focus on LinkedIn

Copyright 2016 by Richard G Lowe, Jr.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted by any means electronic, mechanical, photographic (photocopying), recording, or otherwise without prior permission in writing from the author.

Although every precaution has been taken to verify the accuracy of the information contained herein, the author and publisher assume no responsibility for any errors or omissions. No liability is assumed for damages that may result from the use of information contained within.

Trademarked names appear throughout this book. Rather than use a trademark symbol with every occurrence of a trademarked name, names are used in an editorial fashion, with no intention of infringement of the respective owners trademark.

Cover Artist: theamateurzone

ASIN: B01CX3B8GG

ISBN: 978-1-943517-21-3 (Paperback)

ISBN: 978-1-943517-62-6 (Hardcover)

ISBN: 978-1-943517-20-6 (eBook)

Library of Congress Control Number: 2016901777

Table of Contents

Brand is not a product, that's for sure; it's not one item. It's an idea, it's a theory, it's a meaning, it's how you carry yourself. It's aspirational; it's inspirational.Kevin Plank

Would you like to build a network of people who are like-minded and responsive to your message? Do you want to receive qualified leads day after day? Are you confused about how to use LinkedIn to get your message out or to generate new business? Did you create a LinkedIn profile, only to have it just sit there and collect virtual dust?

Read this book to get the answers to all of those questions and more. Youll learn how to use LinkedIn as your primary professional social media platform and how to leverage your social networking reach. By the time youve completed reading, you will gain an understanding of where LinkedIn fits into your marketing campaigns and your professional life.

Used correctly, LinkedIn is an incredibly powerful professional networking tool which can get your brand and message delivered directly to a target audience of business professionals. A well-written profile which is kept up-to-date can generate leads for new business, improve your image to your customers and fellow professionals, and help you find employment.

Unlike other social media platforms, LinkedIn is intended to be used for business and professional activities. Do not confuse LinkedIn with other social networking sites; save your personal, political or similar commentary for Google+, Facebook or similar networks.

The idea behind Focus On LinkedIn is to show you how to use LinkedIn as the focus of your professional brand. There are many other books and courses on how to market using LinkedIn, how to generate leads, and how to optimize your profile. Those books will complement the information within this volume.

Does LinkedIn work? I receive well-qualified leads regularly, and these have resulted in quite a bit of new business. In fact, I have acquired more business through LinkedIn than via any other marketing effort.

It is important that your profile communicates your message in a manner which is easy to understand. Doing this helps people find out more about you, your business, and your products and services.

Using LinkedIn to define your personal brand requires time and effort; if you need help creating an excellent profile, the services from LinkedIn Makeover can help. We specialize in creating optimal LinkedIn profiles for business professionals. In my role as a Senior Branding Consultant, I work with executives, managers and others all over the world to ensure that their profile portrays their brand persuasively.

Before doing anything with LinkedIn, complete your profile, regardless of whether you write it yourself or contract with a company such as LinkedIn Makeover to compose it for you. Use the summary to define your brand and your message, while the remaining sections experiences, education, and so forth reinforce your depth of experience and knowledge.

Once youve completed your profile, you can begin to leverage the power of LinkedIn. Creating the perfect profile isnt enough to promote your brand, although its a great start. To put yourself out there in front of people to gain their eyeballs so to speak you have to communicate with them on a regular basis.

In other words, its all about building relationships with your customers, coworkers, peers, managers, vendors, consultants and others; the people whom you want to be interested in your business, products, and services.

The purpose of this book is to help guide you through the maze of LinkedIn so that you can use it effectively in your professional and business life. Doing so will result in an extensive network of professionals becoming interested in you, your products and your services, and potentially lead to increased income.

The LinkedIn help system is very thorough and contains a significant amount of information that is useful in explaining many of its features. For that reason, this book does not go into detail on the steps for each thing you can do with LinkedIn. In some cases, to make it easier, Ive included a direct link to the appropriate LinkedIn help page with explanations of how to perform a task.

Additionally, there are many books and online articles containing tutorials and detailed information about every possible feature of LinkedIn. This book will tell you the best way to make use of each of the entries within LinkedIn to communicate your personal brand and build your network; look in the LinkedIn help system, online tutorials, or other books for detailed instructions on how to implement and use each feature.

With any large, web-based applications such as LinkedIn, changes are always occurring. LinkedIn hires a vast number of developers, designers, and testers which modify existing features, remove some functions, and add new ones all the time.

Because of this, some of the instructions or screenshots may not exactly match what you see when you log into LinkedIn.

I hope you enjoy what Ive written and find it to be of some value. If you would like to send me a note about this book, feel free to write me at . If you enjoyed the book, please write a positive review.

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"Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: ME Inc. To be in business today our most important job is to be head marketer for the brand called YOU."Tom Peters, Author, In Search of Excellence

Have you often wondered why employers are not returning your calls? Have you been interviewed but have not received any offers? Are your efforts at selling your services falling flat?

Does this cause you to wonder what the hell is wrong with you?