Shruti Kaushik - The Linkedin Blackbook: An actionable guide to getting clients, launching a successful freelancing journey, and building a standout LinkedIn profile that will give long term results.

To,

The divinity after the collapse

B efore we start digging into the Linkedin exercise, it is important for you to understand what actually a Personal Brand is and why it is important for a successful career.

Is it the likes on the post? NO

Is it the number of followers on your profile? NO

Is it the hype around the post? NO

Is it the trail of comments on the post? NO

Is it the number of views on the post? NO

Then?

A Personal Brand is a name that sells itself or has a strong social selling point online .

The word Brand is usually reserved for businesses, but with the digital inflation gaining momentum from the past 5 years, personal branding has become fundamental to a long-term and a secure career for freelancers or self-employed individuals.

This means in order to build a good personal band, you should be able to create content that

1. Is Impactful
2. Inspires and influences people in your community
3. Attracts High-Ticket clients
4. Converts profile visitors into potential leads
5. Creates a strong brand authority

And this is exactly what I will teach you through the entire Ebook

How to massage out a good convertible and monetizable personal brand.

I started off by writing for 100 INR per article in 2015. I was an engineer by degree and had no relevant writing background. I switched jobs in 2 years from 2013-2015, my last job being

with Google News. The switch was a nightmare, from 80k per month to the only 5k per month through freelancing, all I had with me was regrets of not planning enough.

The journey of swing and shots began officially in 2016, I only relied on Facebook groups for clients, and for 3 years until 2018, I earned enough to afford a plant. This was when I realized, a car is not going to come at 30k pm freelancing gigs. So, hesitantly, I moved to Linkedin, observed a couple of writing trends there for a few days, and then started posting content by the end of December 2019.

From Dec 2019 to today, i.e. July 2020 (also in the midst of the pandemic)---I earned 300k a month, all through Linkedin. The jump was huge and the outcome is outstanding today. I continue to build my brand, and I get inquiries regularly, and on the basis of the benefits me and my clients have reaped through Linkedin Branding, I write this ebook. With a sole purpose to make everyone out there, reading this, to become capable enough to automate leads through Linkedin.

You do it for yourself and then you start doing it for clients, and in the process, you become a brand here. Thats the only benefit I assure and promise. So stay with me. I have made the selections of reading for you very easy. This ebook is created so that you can effectively save time, and with a handful of smart work reach where you want to be, or at least, get on a track. If I can do it, so can you. Its as simple as this.

What can you achieve through this book-- My goal is simple, I want you to automate your LinkedIn profile without the use of pods or likes collected by your audience. Everything I share with you here is 100% organic selling. I will only share my knowledge collected through my experimentations in the past few months. To encourage you more, heres the difference in my position today all done through LinkedIn

• I am working with a few Fortune 500 companies on a retainer basis who pay me on time, and I closed those deals without any marketing spent (all inbound leads)
• I helped my clients generate around 3.5M viewership only through my content which helped them bring automated leads for at least 4 continuous months.
• Many journalists approach me for asking opinions (generally from First Post, YourStory, Inc42 and Deccan Herald)
• I got my articles published in Business Insider and Entrepreneur all through my brilliant Linkedin profile that shows a rich content history (editors need that for a very good review)
• I get inbound leads every other day, and these are quality leads
• I helped my clients create investor interest and collaboration interests (all inbound proposals through my content)

So you see Linkedin Marketing and Branding is not all about you, but it is also about how you can help your client base grow. It is more about stationing yourself as an ambassador of what you do and why you are an industry expert. I hope I am able to provide you with the information you need because this is the time you can get started before LinkedIn gets too crowded.

I wish you the best.

Notion Press

No.8, 3 rd Cross Street

CIT Colony, Mylapore

Chennai, Tamil Nadu 600004

First Published by Notion Press 2020

Copyright Shruti Kaushik 2020

All Rights Reserved.

eISBN 978-1-63669-504-4

This book has been published with all efforts taken to make the material error-free after the consent of the author. However, the author and the publisher do not assume and hereby disclaim any liability to any party for any loss, damage, or disruption caused by errors or omissions, whether such errors or omissions result from negligence, accident, or any other cause.

While every effort has been made to avoid any mistake or omission, this publication is being sold on the condition and understanding that neither the author nor the publishers or printers would be liable in any manner to any person by reason of any mistake or omission in this publication or for any action taken or omitted to be taken or advice rendered or accepted on the basis of this work. For any defect in printing or binding the publishers will be liable only to replace the defective copy by another copy of this work then available

Contents in this Section

1. What is a Personal Brand

2. Why do companies hire freelancers that have a strong personal brand?

3. Why is creating a Personal Brand NOW more important than ever?

4. How will Linkedin help you establish a great convertible and monetizable personal brand?

5. Create a smart Linkedin Profile

6. What is Storytelling

7. Content Posting Plan and Agendas for content Posting Plan

8. How to write Posts (from Content Posting Plan) with examples

9. What to do for getting better reach (7 other ways)

10. How to automate inbound leads?

11. Types of posts that converts visitors into leads

12. Benchmark for automation of leads (Timeline Or Followers+posts)

13. Extra tips for Entrepreneurs and Freshers

14. How PR plays a major role in pushing your brand in the competition especially on Linkedin

L inkedIn as a platform can host everyone, be it an investor or a writer because the benefits are actually distributed in the audience, which you have to identify. More than 30 Million companies

are today using Linkedin for hiring refined talent. At times Founders and CEOs directly approach freelancers or agencies for their work.