Sandra Long - LinkedIn for Personal Branding: The Ultimate Guide

For a comprehensive guide on taking a strategic approach to making the best use of LinkedIn, Sandra Longs book, LinkedIn for Personal Branding, is the ticket! Among the many resources on LinkedIn, Ms. Longs book stands out. Her book provides a readable, approachable guide to not only addressing the nuts and bolts of creating an effective profile, but also addressing how to think about yourself as a marketable brand and utilize LinkedIn to get your brand noticed. I particularly appreciate the stories, examples, and facts sprinkled throughout. LinkedIn for Personal Branding will be a go-to resource Ill use when referring career-seeking working professionals to valuable career tools!

Laurie Sedgwick
Director of Career Management,
Executive MBA Programs, and
Alumni Support
Johnson School @ Cornell
University

A complete guide to organic success on LinkedIn, led by one of the top experts in the field. Sandra is extremely well-regarded, as evidenced by her prolific content, speaking engagements, and the fact that shes the first and only TEDx speaker on LinkedIn. Very much worth reading!

AJ Wilcox
LinkedIn Ads Expert, Host of the
LinkedIn Ads Show, and Author of
LinkedIn Ads Demystified

Staying top of mind with social media is inextricably linked with personal branding. And LinkedIn is the best platform for todays professionals. Sandras book does a fantastic job of helping executives display their own brand for career and business success. Highly recommended!

Spencer X. Smith,
Author of ROTOMA: The ROI of
Social Media Top of Mind

Digital influence and authority in social media all begin with your personal branding. It is both the infrastructure as well as glue that ties everything back to your base that is integral for digital success. Sandra Long has smartly introduced and interwoven the concept of personal branding with LinkedIn in her book LinkedIn for Personal Branding: The Ultimate Guide. This book is unique because instead of the standard profile how-to, Sandras book helps professionals to position themselves for success with LinkedIn more strategically. If youre ready to take your LinkedIn presence more strategically to yield digital influence on the platform for sales and business success, this book is a must read.

Neal Schaffer,
Digital and Social Media Speaker,
and Author of The Age of Influence

Sandra Longs book is a comprehensive and strategic guide that masterfully combines personal branding and LinkedIn. She also does a great job positioning personal branding relative to the Social Selling Index. Highly recommended!

Brynne Tillman
The LinkedIn Whisperer

Ive not only been on LinkedIn for years, but have advised hundreds of people on how to use it in that time from my role at an ad agency. Still, Sandras book and advice gave me 2-3 really practical tips that I immediately applied and saw my own profile visits and outreach from and to relevant business and partnership leads increase. Sometimes it takes an expert coming in and telling the so-called experts how to do it better. Sandra is the expert. Us so-called ones are in her debt for the advice in this book. Others will be too.

Jason Falls
Author, Speaker and Digital Strategist

Among the dozens of LinkedIn how-to and advice guides on the market now, Sandra Longs book is truly the ultimate resource for professionals and executives looking to enhance their personal leadership brands. I was looking for a much broader, more strategic leadership branding approach -- which Sandras book delivered. Its well-written, well-organized and comprehensive, including plenty of specific examples. Whether youre looking to take your LinkedIn presence from adequate to good, or from good to great -- and youre willing to undertake a DIY effort to get there this is the perfect guide for you. Highly recommended.

Maryfran Johnson
CEO, Maryfran Johnson Media,
former Editor-In-Chief of CIO magazine
and Host of CIO Leadership Live

You MUST read this terrific guidebook by expert LinkedIn consultant Sandra Long. She provides numerous valuable tips to help us elevate our profile from amateur to All-Star! Great stuff...thank you, Sandra!

Todd Cherches
CEO of BigBlueGumball and author of
VisuaLeadership: Leveraging the Power of
Visual Thinking in Leadership and in Life

Sandras book, LinkedIn for Personal Branding, is unique because it provides a strategic perspective on personal branding as it applies to the LinkedIn profile and thought leadership. Its loaded with easy tips and practical examples. A must-read for anyone trying to improve their online image.

Mary Abbazia
Coauthor of The Accidental Marketer

As a professor in a business school, I highly recommend this book to my own MBA students. This is an excellent resource for those who want to leverage the power of LinkedIn. After reading it cover to cover, I found valuable advice, illustrative examples, and great ideas that anyone can apply immediately to enhance their profile.

Raquel Benbunan-Fich
Academic Director, EMBA Program
and Associate Professor
Baruch College, City University of
New York (CUNY)

LinkedIn is the foundation of every professionals personal brand. Sandra Long provides you with a formula for success to grow, enhance, and expand your business and professional network for every person in every profession. Pick up a copy of her book to take your personal brand to the next level on LinkedIn.

Jessica Miller-Merrell
Founder of Blogging4Jobs and
Workology
Author of Tweet This! Twitter for Business

Sandra Long promises to help you create and manage your personal brand on LinkedIn, and she delivers! Her attention to detail, specific tips, examples, and recommendations help you craft an authentic and powerful LinkedIn profile for your professional success. This is truly the ultimate guide for personal branding on LinkedIn and is perfect for anyone just beginning social selling or looking to increase their exposure and thought leadership.

Bonnie Marcus
Author of Politics of Promotion: How
High Achieving Women Get Ahead
and Stay Ahead

LinkedIn
for Personal
Branding:
The Ultimate
Guide

BY SANDRA LONG

Published by

Hybrid Global Publishing

301 East 57th Street

4th Floor

New York, NY 10022

Copyright 2021 by Sandra Long

All rights reserved. No part of this book may be reproduced or transmitted in any form or by in any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without the written permission of the Publisher, except where permitted by law.

Manufactured in the United States of America, or in the United Kingdom when distributed elsewhere.

Long, Sandra

LinkedIn For Personal Branding: The Ultimate Guide

ISBN: 9781938015434

eBook: 9781938015441

Cover design by: Joe Potter

Interior design by: Suba Murugan

Contents

Preface: 2021 Book Revision and Update

I thoroughly enjoy being the author of LinkedIn for Personal Branding: The Ultimate Guide! Yes, its been hard work. It took me close to two years to write initially, and over six months to update now for 2021.

To start with, I was thrilled that the book became a #1 Amazon international best-seller in three categories. Since then, I have been honored by every single sale. I love to hear from readers who often send me LinkedIn invitations and notes. And I appreciate the companies, associations, and universities who buy bulk quantities or ask me to speak. Thank you all.