Mark Warner - Facebook Marketing and Advertising for Small Business Owners

Facebook Marketing and Advertising for Small Business Owners

Discover How to Optimize the Money You Spend on Facebook And Get Maximum Results By Using Proven ROI Methods

Mark Warner

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Introduction

Principles to Power Your Facebook Strategy

M ARKETING YOUR BUSINESS on Facebook can be very effective. If you are a small organization looking to expand your horizons, there is no better place for you to begin with than Facebook. It's a strong platform and with a little effort and the right persuasion skills, not only will you be able to market your business but also establish a brand that becomes popular in a short time span.

It is important to have an online presence if you want to stay in competition today and the best way for you to do this is to start marketing your business on social media platforms where most of the population spends its time. Facebook has over 1.7 billion people and that comprises almost 25% of the entire population of the earth. When it comes to marketing your business, not only is Facebook a great platform but it's also time-saving and helps you invest your money where you can get returns, thereby making it a profitable solution. However, if you want to make sure your marketing efforts do not go in vain you need the right Facebook strategy and principles to help you come up with a plan that accomplishes your goals and visions. Here are some interesting principles that you should base your Facebook marketing strategy that will help you create posts and content that's persuasive and helps increase your customer base.

W HETHER YOU ARE A SERVICE -based business or you are trying to sell products, always make sure you have complete knowledge of your business. It's important for you to first try your business out before you go out to the public and tell them to get involved with it. Once you know your business, it helps you to answer any questions that are thrown at you.

Apart from being able to identify the benefits and the USP of your business, you will also get to know any potential issues that may need to be rectified before it hits the audience. Marketing on a social media platform is great, but it comes at a price and if your business is not up to the mark, people are going to be vocal about it on the same platform. To put it in simple words, make sure you have all your corners covered and you start promoting your business on Facebook confidently, knowing that you are selling a strong brand to the audience.

U NDERSTAND HOW SOCIAL media interaction works so that you figure out a plan for your business and make the most out of each interaction in order for your marketing efforts to pay off. Learn more about Facebook analytics and the wide variety of different tools that Facebook offers to get data-driven results and figure out what strategies work best for your business.

I NSTEAD OF TRYING TO blend in with the crowd, you need to focus on standing out and Facebook will be able to do this for you when you establish a brand that's different from the others. Do something unique and have your own identity that helps you differ from other businesses that are similar in nature to your business. If you do the same thing they are doing, you are not going to get different results. Your results are based on the effort you put into your marketing and the strategies you apply. You have to be a little persuasive, a little unique, and bold if you want to make a mark on Facebook.

M OST BUSINESS OWNERS think that Facebook is a one-way communication platform and post what they want to say to potential customers and wait for results to kick in. If you want people to show an interest in your business you have to interact with them and be available to answer queries or to give them solutions for problems they may be facing. Interacting with the audience makes it easy to increase your potential customers. You can always initiate an interaction by asking questions or creating a poll on your Facebook page to gather attention.

F ACEBOOK ALLOWS YOU to express yourself and create a sense of community amongst your target audience. With Facebook, you are not limited to the number of characters you post, neither are you limited to sharing only certain images or certain posts. You can tell a story to your audience with the help of your Facebook posts and give them an idea of what your business is all about. This will help them connect with your business and become a brand. Share personal stories and involve the audience in your success. The way this can be done is by listening to your fans and respecting their opinions. You can start sharing success stories about people that your brand has helped. For example, if you are a shoe company, you can share stories where you have helped certain people with your products. There are various people out there that cannot afford expensive branded shoes. You can sponsor such a community with your shoes and share your story with the rest of the world. This will create a feel-good factor amongst your audience and it will also motivate them to do something good for others in society. Don't complicate your ideas too much. Just communicate from your heart and your audience will relate to you.